Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Rochester, New York, United States

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Connecting with potential customers to introduce home improvement solutions
• Focusing on high-demand products such as roofing and basement solutions
• Promoting exclusive roofing systems known for durability and energy efficiency
• Proactively generating leads through neighborhood canvassing

ASSUMPTION: This role primarily involves face-to-face interactions, based on the on-site requirement and focus on generating leads through neighborhood canvassing.

📋 Key Responsibilities

✅ Canvas neighborhoods to generate high-quality leads

✅ Schedule appointments for sales representatives to meet with homeowners

✅ Represent Erie Home with professionalism, energy, and urgency

✅ Accurately record and report lead information

ASSUMPTION: The responsibilities suggest a focus on external engagements rather than internal office work, given the need for canvassing neighborhoods.

🎯 Required Qualifications

Education: Not specified

Experience: 0-2 years

Required Skills:

• Outgoing and friendly personality
• Ability to work independently and as part of a team
• Reliability for accurate reporting

Preferred Skills:

• Experience in lead generation
• Customer service skills

ASSUMPTION: The job highlights interpersonal skills as a core requirement, assuming customers interact directly with field marketers.

💰 Compensation & Benefits

Salary Range: Competitive hourly base plus weekly bonuses

Benefits:

• Full medical, dental, and vision insurance
• Life insurance, PTO, and 401(k) with company match
• Exclusive military benefits with tenure-based bonuses up to $5,000

Working Hours: 40 hours per week; Monday to Thursday: 11 AM – 8 PM, Saturday: 10 AM – 4 PM

ASSUMPTION: The benefits package suggests a strong commitment to employee welfare, likely to attract individuals seeking long-term employment.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement

Company Size: 1,001-5,000 employees, large enough for substantial career growth

Founded: 1976

Company Description:

• Industry leader in home improvement with a focus on roofing and waterproofing solutions
• Rapid expansion into new markets with nearly 100 locations
• Significant annual revenue growth and high customer satisfaction ratings

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing

Company Website: http://www.workaterie.com

ASSUMPTION: The company’s expansion efforts could imply growing opportunities for employees in different markets.

📊 Role Analysis

Career Level: Entry-level

Reporting Structure: Likely reports to a regional sales manager or field marketing supervisor

Work Arrangement: On-site, with transportation provided for canvassing

Growth Opportunities:

• Real career growth and proven upward mobility for top performers
• Exposure to a fast-paced sales environment
• Potential for role diversification as company expands services

ASSUMPTION: The on-site nature of the role offers practical experience in sales and field marketing, which could facilitate rapid professional development.

🌍 Location & Work Environment

Office Type: Traditional office with field work components

Office Location(s): Rochester, New York, United States

Geographic Context:

• Vibrant local community with a diverse population
• Opportunities to engage with various demographic groups
• Well-connected by transportation networks

Work Schedule: Full-time with flexibility for rotating Friday shifts

ASSUMPTION: The provided transportation suggests a supportive work environment committed to employee convenience.

💼 Interview & Application Insights

Typical Process:

• Submit application online via company website
• Initial phone screening followed by an in-person interview
• Assessment of interpersonal skills through role-play or scenarios

Key Assessment Areas:

• Communication skills
• Ability to engage in lead generation activities
• Capacity for teamwork and independent work

Application Tips:

• Highlight any previous sales or marketing experience
• Showcase interpersonal and communication skills
• Prepare examples of past problem-solving in dynamic environments

ATS Keywords: Field Marketing, Lead Generation, Sales, Communication, Interpersonal Skills

ASSUMPTION: The focus on lead generation implies that assessment might include situational role plays to evaluate candidate potential.

🛠️ Tools & Technologies

• CRM Software for lead tracking
• Mobile communication tools
• Basic data entry and reporting software

ASSUMPTION: Tools are assumed to support lead generation and accurate reporting based on the job's core responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality and customer satisfaction
• Value-driven growth and professional development
• Inclusive and diverse workplace culture

Work Style:

• Proactive and customer-focused approach
• Collaborative team projects with individual accountability
• Emphasis on energetic and disciplined canvassing

Self-Assessment Questions:

• Am I comfortable with face-to-face customer interactions?
• Can I maintain enthusiasm and energy in repeated outreach efforts?
• Do I value opportunities for rapid career advancement?

ASSUMPTION: Cultural fit is critical given the on-site and public-facing nature of the role, requiring alignment with company values.

⚠️ Potential Challenges

• Maintaining motivation during high-volume canvassing
• Adapting to varied customer responses
• Balancing independent duties with team-based objectives
• Navigating weather conditions during fieldwork

ASSUMPTION: Challenges are assumed based on typical field marketing activities and changing market conditions.

📈 Similar Roles Comparison

• Higher lead generation rate than traditional marketing roles
• More customer engagement compared to desk-based sales positions
• Greater emphasis on communication skills than technical roles

ASSUMPTION: Comparison points are based on the core focus of fieldwork and customer interaction.

📝 Sample Projects

• Neighborhood outreach campaigns
• Customer feedback collection initiatives
• Lead enhancement workshops

ASSUMPTION: Projects likely revolve around direct customer interaction and enhancement of marketing strategies.

❓ Key Questions to Ask During Interview

• How are leads tracked and managed?
• What support is provided for field marketers?
• How does Erie Home ensure safe canvassing activities?
• What is the career progression pathway for top performers?
• How is performance measured and rewarded?

ASSUMPTION: Interview questions are geared towards understanding the support structure and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to demonstrate communication and lead generation skills
• Review Erie Home’s product offerings to discuss during the interview
• Have references prepared for professional verification
• Ensure availability for on-site interviews in Rochester

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.