📌 Core Information
- Job Title: Field Marketer (West Coast, Remote)
- Company: Upwind Security
- Location: West Coast, United States (Remote)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 8, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (West Coast)
🚀 Job Overview
Upwind is a rapidly growing cloud security company seeking a passionate Field Marketer to drive regional growth across the West Coast. This role involves planning and executing field marketing programs, collaborating with sales, and optimizing regional pipeline.
Key aspects of this role include:
- Planning and executing regional events, meetups, and conferences
- Collaborating with sales and demand generation to drive pipeline
- Managing event logistics and vendor relationships
- Customizing campaign messaging for regional audiences
- Measuring and optimizing field program performance
ASSUMPTION: This role requires frequent travel within the West Coast region and strong project management skills to handle multiple initiatives simultaneously.
📋 Key Responsibilities
- ✅ Plan and execute field marketing programs across the West Coast, including regional events, meetups, executive dinners, and industry conferences
- ✅ Collaborate closely with sales and demand generation to drive regional pipeline and accelerate deal velocity
- ✅ Manage logistics, vendor relationships, and promotional materials for all in-person and hybrid field events
- ✅ Customize campaign messaging for regional audiences in alignment with brand and product marketing
- ✅ Measure performance of field programs and optimize based on insights and data
- ✅ Build a strong presence for Upwind within key West Coast tech hubs and industry groups
ASSUMPTION: Success in this role requires a balance of strategic planning, tactical execution, and data-driven optimization.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 3-5 years of experience in field marketing or event marketing at a high-growth B2B SaaS company, preferably in cybersecurity or DevOps
- Required Skills:
- Proven track record of driving measurable pipeline through regional programs
- Excellent project management skills and ability to manage multiple initiatives simultaneously
- Strong communication and collaboration skills, with experience working cross-functionally
- Willingness to travel frequently within the West Coast region
- Proficiency in data analysis and performance measurement
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with cloud security or DevOps industries
ASSUMPTION: Candidates with experience in B2B SaaS field marketing and a strong understanding of regional marketing strategies will excel in this role.
💰 Compensation & Benefits
- Salary Range: $90,000 - $120,000 per year (based on experience and location)
- Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work hours
- Professional development opportunities
- Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options
ASSUMPTION: Salary range is estimated based on industry standards for mid-level field marketing roles in the West Coast region.
📌 Applicant Insights
🔍 Company Context
- Industry: Cloud and Network Security
- Company Size: 51-200 employees
- Founded: 2022
- Company Description: Upwind is a runtime-powered CNAPP that leverages runtime data to secure customers' cloud infrastructure. Their holistic approach helps organizations mitigate risks, identify threats, and respond with context and automation.
- Company Specialties: CNAPP (Cloud Native Application Protection Platform)
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the Director of Marketing
- Work Arrangement: Remote (West Coast) with frequent travel required
- Growth Opportunities: Potential for career growth as the company expands and enters new markets
ASSUMPTION: This role offers significant growth potential as Upwind continues to expand its market presence.
🌍 Location & Work Environment
- Office Type: Remote (with frequent travel to West Coast locations)
- Office Location(s): West Coast, United States
- Geographic Context: The West Coast region offers a diverse range of tech hubs, including San Francisco, Los Angeles, and Seattle. This role will require frequent travel to these and other West Coast locations.
- Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: Success in this role requires a strong ability to work independently and manage time effectively while traveling.
💼 Interview & Application Insights
- Typical Process: Phone screen, behavioral interview, case study presentation, and final interview with the Director of Marketing
- Key Assessment Areas: Problem-solving, strategic thinking, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful regional marketing campaigns and their outcomes
- Research Upwind's company culture and be prepared to discuss how your values align with theirs
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Event planning and management software (e.g., Eventbrite, Bizzabo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Customer-centric, innovative, collaborative, and results-driven
- Work Style: Fast-paced, dynamic, and data-driven, with a strong emphasis on teamwork and cross-functional collaboration
Self-Assessment Questions:
- How have you demonstrated a strong work ethic and attention to detail in previous roles?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously?
- How do you stay organized and manage your time effectively while traveling?
⚠️ Potential Challenges
- Frequent travel may require flexibility and adaptability to different work environments
- Balancing multiple initiatives and tight deadlines may be challenging at times
- Building a strong presence for Upwind within competitive West Coast tech hubs may require creative problem-solving and strategic thinking
📈 Similar Roles Comparison
- Field Marketing Manager (Cybersecurity) at [Company X]: This role focuses more on global event planning and less on regional pipeline development
- Event Marketing Specialist (DevOps) at [Company Y]: This role is more focused on tactical event execution and less on strategic planning and optimization
📝 Sample Projects
- Planning and executing a regional roadshow to generate leads and increase brand awareness
- Customizing campaign messaging for a specific West Coast tech hub to drive event attendance and pipeline growth
- Measuring and optimizing the performance of a series of regional meetups to improve ROI and deal velocity
❓ Key Questions to Ask During Interview
- How does Upwind differentiate itself from other cloud security providers in the market?
- What are the most significant challenges facing the West Coast tech hubs, and how can Upwind address them?
- How does Upwind support the professional growth and development of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.comeet.com/jobs/upwind/49.004/field-marketer-west-coast-remote/24.65C)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful regional marketing campaigns and their outcomes
- Research Upwind's company culture and be prepared to discuss how your values align with theirs
- Follow up with a thank-you note after your interview, reiterating your interest in the role and Upwind's mission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
