📌 Core Information
🔹 Job Title: Field Marketing & ABM Sr. Manager
🔹 Company: Gainwell Technologies LLC
🔹 Location: Any city, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing account-based marketing (ABM) strategies for state public health and Medicaid agencies
- Collaborating with state account leaders and sector growth leaders to create customized strategic marketing plans
- Driving personalized marketing programs and overseeing multi-channel campaigns to improve customer engagement
- Managing field marketing budgets and resources effectively
- Establishing KPIs and tracking the effectiveness of marketing efforts to drive continuous improvement
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It is ideal for candidates with a strong background in field marketing, ABM, or B2G marketing, preferably in the healthcare public sector.
📋 Key Responsibilities
✅ Develop and execute strategic account-based marketing plans for state public health and Medicaid agencies
✅ Collaborate with state account leaders and sector growth leaders to create customized strategic marketing plans
✅ Design and implement targeted campaigns tailored to the priorities of each state
✅ Create and manage custom field marketing initiatives, including campaigns, events, webinars, and digital marketing strategies
✅ Partner with internal teams such as sales, product marketing, and corporate communications to ensure consistent messaging
✅ Identify key decision-makers and influencers within state agencies and tailor content and outreach strategies to their specific needs
✅ Oversee the development and execution of multi-channel campaigns aimed at improving customer engagement and growing account relationships
✅ Establish KPIs and track the effectiveness of marketing efforts, optimizing strategies based on results to drive continuous improvement
✅ Manage field marketing budgets, ensuring that resources are allocated effectively to maximize impact
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance tracking. Successful candidates will have a strong understanding of the B2G marketing landscape and experience working with state and government agencies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 7+ years of experience in field marketing, account-based marketing, or B2G marketing, preferably in the healthcare public sector industry
Required Skills:
- Proven ability to build and manage ABM campaigns for complex, multi-stakeholder accounts
- Strong collaboration skills with experience working cross-functionally with sales, account management, and product marketing, and content teams
- Proven experience in creating and executing marketing plans to target decision-makers and influencers at state and government levels
- Strong analytical skills and ability to translate data into actionable insights
- Excellent communication, presentation, writing, and project management skills
- Familiarity with marketing automation tools (e.g., Demandbase, HubSpot) and CRM platforms (e.g., Salesforce)
Preferred Skills:
- Fluency in Spanish or other languages relevant to the target audience
- Experience working with state and local government agencies
ASSUMPTION: While the job listing does not specify preferred qualifications, candidates with additional language skills or experience working with state and local government agencies may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Flexible vacation policy
- 401(k) employer match
- Comprehensive health benefits
- Educational assistance
- Leadership and technical development academies
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gainwell Technologies is a leading provider of technology-enabled services for government agencies, with a focus on Medicaid and public health programs. The company operates in a dynamic and competitive market, working with state and federal government agencies to improve health outcomes and drive cost savings.
Company Size: Gainwell Technologies is a large company with over 10,000 employees, providing ample opportunities for career growth and development. As a large organization, Gainwell offers a structured and well-established work environment with clear career paths and extensive resources.
Founded: Gainwell Technologies was founded over 50 years ago and has since grown to become a trusted partner for government agencies across the United States.
Company Description:
- Gainwell Technologies offers a comprehensive suite of scalable services and solutions for government agencies, including cloud-enabled technologies, data analytics, and consulting services
- The company is committed to innovation, deep experience, and leveraging insights from customers across 50 states to expand its services and solutions
- Gainwell Technologies brings ideas that bring policies to life, helping agencies evolve and modernize their operations
Company Specialties:
- Medicaid management information systems (MMIS)
- Eligibility and enrollment systems
- Data analytics and business intelligence
- Consulting and implementation services
- Cloud-based solutions and infrastructure management
Company Website: http://www.gainwelltechnologies.com
ASSUMPTION: Gainwell Technologies is a well-established company with a strong reputation in the government services industry. Candidates should expect a structured and professional work environment with a focus on collaboration and innovation.
📊 Role Analysis
Career Level: The Senior Manager, Field Marketing & ABM Strategy role is a mid-senior level position, reporting directly to the Vice President of Marketing. This role is responsible for developing and executing strategic marketing plans for key accounts and driving growth through targeted campaigns.
Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates closely with state account leaders, sector growth leaders, and other internal teams such as sales, product marketing, and corporate communications.
Work Arrangement: This role is remote and does not require regular on-site presence. However, candidates should be prepared to travel occasionally for client meetings and industry events.
Growth Opportunities:
- As a large company with a diverse range of services and solutions, Gainwell Technologies offers ample opportunities for career growth and development within the marketing function and across the organization
- Successful candidates in this role may have the opportunity to advance to a director or vice president level position in the future
- Gainwell Technologies also offers leadership and technical development academies to help employees build their skills and advance their careers
ASSUMPTION: This role offers significant growth potential for candidates with strong strategic marketing skills and a proven track record of driving results in complex, multi-stakeholder environments.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Any city, Texas, United States
Geographic Context:
- Texas is the second-largest state in the United States by both area and population, with a diverse economy and a strong presence in the technology industry
- Any city, Texas, refers to a hypothetical location within the state, allowing for a remote work arrangement
- The state of Texas is home to several major technology hubs, including Austin, Dallas, and Houston, providing ample opportunities for networking and professional development
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a healthy work-life balance
ASSUMPTION: While the specific location for this role is Any city, Texas, candidates should expect a remote work environment with occasional travel requirements for client meetings and industry events.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Gainwell Technologies careers website
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and technical interview with the hiring manager and other key stakeholders
- Final interview with the Vice President of Marketing or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and communication skills
- Data analysis and interpretation skills
- Campaign management and execution skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to develop and execute strategic marketing plans and drive results in complex, multi-stakeholder environments
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Research Gainwell Technologies and the healthcare public sector industry to demonstrate your understanding of the company and its market
ATS Keywords: Account-based marketing, strategic planning, campaign management, cross-functional collaboration, data analysis, healthcare public sector, B2G marketing, marketing automation, CRM platforms
ASSUMPTION: Gainwell Technologies uses an Applicant Tracking System (ATS) to manage its recruitment process. Candidates should include relevant keywords from the job description in their resume to increase their visibility to the hiring team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Demandbase, HubSpot)
- CRM platforms (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Campaign management and project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM platforms, and data analysis tools. Candidates should have experience using these tools in a professional setting and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Gainwell Technologies values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing
- Integrity: Gainwell Technologies values integrity and expects employees to act with honesty, transparency, and accountability in all aspects of their work
Work Style:
- Gainwell Technologies offers a flexible and dynamic work environment, with a strong emphasis on results and performance
- The company values work-life balance and provides employees with the resources and support they need to succeed both personally and professionally
- Gainwell Technologies is committed to diversity, equity, and inclusion, and values the unique perspectives and experiences that each employee brings to the organization
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment, where you are expected to think creatively and drive results?
- Are you comfortable working remotely and managing your time and priorities independently?
- Do you have experience working with state and local government agencies, and are you familiar with the unique challenges and opportunities of the B2G marketing landscape?
ASSUMPTION: Gainwell Technologies values candidates who are innovative, collaborative, and results-driven, with a strong commitment to integrity and a passion for driving meaningful change in the healthcare public sector.
⚠️ Potential Challenges
- The remote work arrangement may present challenges for candidates who prefer a more structured or on-site work environment
- The role requires a high level of strategic thinking and cross-functional collaboration, which may be challenging for candidates who prefer more tactical or specialized roles
- The B2G marketing landscape can be complex and dynamic, with unique challenges and opportunities for growth. Candidates should be prepared to navigate this landscape and adapt to changing market conditions
- The role may require occasional travel for client meetings and industry events, which may be challenging for candidates who prefer a fully remote work arrangement
ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, candidates should be aware of the unique challenges and requirements of the remote work arrangement and the B2G marketing landscape.
📈 Similar Roles Comparison
- Compared to other marketing roles in the technology industry, this role places a greater emphasis on strategic planning and cross-functional collaboration, with a focus on driving results in complex, multi-stakeholder environments
- The B2G marketing landscape presents unique challenges and opportunities for growth, with a strong emphasis on understanding the specific needs and priorities of government agencies and decision-makers
- Career paths in the marketing function may vary depending on the specific industry and organization, with opportunities for growth and development in both marketing and related fields
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and performance tracking, with a strong emphasis on cross-functional collaboration and data-driven decision making. Candidates should be prepared to navigate the unique challenges and opportunities of the B2G marketing landscape and adapt to changing market conditions.
📝 Sample Projects
- Developing and executing a strategic account-based marketing plan for a major state public health agency, targeting key decision-makers and influencers within the organization
- Designing and implementing a targeted digital marketing campaign to raise awareness of Gainwell Technologies' services and solutions among state Medicaid agencies
- Managing a custom field marketing initiative, including a series of webinars and events, to engage state agency stakeholders and drive adoption of Gainwell Technologies' cloud-based solutions
ASSUMPTION: These sample projects illustrate the strategic, tactical, and performance tracking aspects of the Senior Manager, Field Marketing & ABM Strategy role. Candidates should be prepared to develop and execute similar projects tailored to the unique needs and priorities of Gainwell Technologies' key accounts.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for developing and executing a strategic account-based marketing plan for a major state public health agency?
- How does Gainwell Technologies collaborate with state account leaders and sector growth leaders to create customized strategic marketing plans?
- What are the key performance indicators (KPIs) used to track the effectiveness of marketing efforts, and how are these KPIs optimized to drive continuous improvement?
- How does Gainwell Technologies support the professional development and career growth of its marketing employees?
- What are the most significant challenges and opportunities facing the B2G marketing landscape in the next 5-10 years, and how is Gainwell Technologies positioned to capitalize on these trends?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the B2G marketing landscape. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement in the interview process.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the Gainwell Technologies careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to develop and execute strategic marketing plans and drive results in complex, multi-stakeholder environments
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Research Gainwell Technologies and the healthcare public sector industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
