Field Marketing and ABM Manager, NA Central

📌 Core Information

🔹 Job Title: Field Marketing and ABM Manager, NA Central

🔹 Company: DigiCert

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supercharge growth efforts across lines of business and geographical footprints
• Develop and execute an Account Based Marketing (ABM) and overall marketing strategy
• Serve as the primary strategic liaison for the field sales organization
• Coordinate corporate and field marketing activities with local customer trends

ASSUMPTION: The role focuses heavily on integrating sales and marketing efforts across regions, suggesting a high level of collaboration with cross-functional teams.

📋 Key Responsibilities

✅ Manage and deliver field marketing campaigns including demand generation and local events

✅ Provide strategic planning insights to Sales for marketing activities at various sales stages

✅ Execute ABM strategy to acquire and expand into top regional and national accounts

✅ Manage multi-channel marketing programs blending online and offline activities

✅ Create regional marketing plans, budgets, and performance reports

✅ Handle event program execution including logistics and budget management

✅ Achieve engagement KPIs, qualified demand generation, and product adoption goals

✅ Collaborate with Campaigns and Marketing Operations teams for comprehensive metrics analysis

ASSUMPTION: The responsibilities suggest a focus on both strategic planning and hands-on campaign execution, requiring strong leadership and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 7+ years in regional field marketing, ideally within the technology industry

Required Skills:

• Strategic thinking
• Collaboration with sales teams
• Excellent written and verbal communication

Preferred Skills:

• Account Based Marketing experience
• Experience with both traditional and digital marketing channels

ASSUMPTION: Emphasis on experience suggests the role is meant for candidates who are well-versed in regional and strategic marketing, especially within tech.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Generous time off policies
• Top shelf benefits package
• Support for education, wellness, and lifestyle

Working Hours: 40 hours per week

ASSUMPTION: The benefits package implies a supportive work environment aimed at promoting work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 1,001-5,000 employees, suggesting a well-established but nimble organizational structure

Founded: 2003

Company Description:

• Leading global authority in digital security
• Provides end-to-end digital trust solutions
• Serves major e-commerce platforms and cloud providers

Company Specialties:

• Internet Security
• SSL Certificates
• Digital Trust and Encryption Technology

Company Website: https://www.digicert.com

ASSUMPTION: The company's size and specialties suggest a stable yet innovative workspace with opportunities for employees to engage in meaningful digital security projects.

📊 Role Analysis

Career Level: Managerial level within the marketing department

Reporting Structure: Likely to report to a higher-level marketing executive

Work Arrangement: Primarily on-site with some flexibility for remote work

Growth Opportunities:

• Access to leadership roles in sales and marketing
• Participation in high-impact marketing strategies
• Opportunity to influence company-wide marketing initiatives

ASSUMPTION: Given the role's strategic focus, candidates may find considerable career advancement potential by proving successful in strategy integration and execution.

🌍 Location & Work Environment

Office Type: Corporate office with collaborative environment

Office Location(s): Lehi, Utah, and other regional offices in NA Central

Geographic Context:

• Located in a technology hub with access to cultural amenities
• Proximity to major business districts
• Good transportation links for business travel

Work Schedule: Standard business hours with flexibility for travel and events

ASSUMPTION: The work environment suggests a focus on collaboration and innovation, essential for strategic marketing roles.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Preliminary phone interview
• In-depth interviews with department heads

Key Assessment Areas:

• Cultural fit within the marketing team
• Ability to strategize and execute marketing plans
• Communication and leadership skills

Application Tips:

• Highlight strategic marketing experience
• Demonstrate leadership in cross-functional teams
• Showcase successful campaign execution examples

ATS Keywords: Field Marketing, ABM, Demand Generation, Sales Enablement

ASSUMPTION: The hiring process is likely to emphasize strategic thinking and leadership abilities to identify strong candidates.

🛠️ Tools & Technologies

• Marketing Automation Software
• Customer Relationship Management (CRM) Tools
• Data Analytics Platforms

ASSUMPTION: The tools suggest a focus on data-driven decision-making in marketing, requiring candidates to be proficient in digital marketing technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation in cybersecurity
• Commitment to digital trust
• Focus on customer satisfaction

Work Style:

• Collaborative and open communication
• Proactive and entrepreneurial mindset
• Adaptable in fast-paced environments

Self-Assessment Questions:

• Can you demonstrate a successful track record in strategic marketing?
• How do you approach cross-functional collaboration?
• Are you comfortable leading marketing campaigns in dynamic environments?

ASSUMPTION: A candidate's ability to adapt and thrive in a dynamic, high-growth environment is crucial for success in this role.

⚠️ Potential Challenges

• Balancing multiple projects and priorities
• Aligning strategies with regional trends and customer feedback
• Ensuring consistent branding across marketing initiatives
• Integrating new digital tools for effective marketing automation

ASSUMPTION: The primary challenges will involve strategic alignment and effective execution in a fast-paced, changing landscape.

📈 Similar Roles Comparison

• Greater emphasis on strategic planning compared to similar roles
• Higher level of collaboration with sales teams
• Involvement in decision-making processes within marketing

ASSUMPTION: The role offers a unique combination of strategic oversight and tactical execution, distinguishing it from other field marketing positions.

📝 Sample Projects

• Launching regional marketing campaigns targeting key verticals
• Coordinating high-profile events and webinars with industry leaders
• Developing multi-channel strategies for increasing brand visibility

ASSUMPTION: Projects will likely involve cross-departmental collaboration and drive significant impact across the company's regional efforts.

❓ Key Questions to Ask During Interview

• How does DigiCert define success for this role?
• What are the key challenges the company faces in digital marketing?
• Can you describe the typical career progression for someone in this role?
• How does the company support professional development and growth?
• What tools and technologies are prioritized in current marketing strategies?

ASSUMPTION: Asking these questions can provide insight into the company's expectations and opportunities for career development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DigiCert careers portal or this link
• Prepare your resume highlighting relevant experience and achievements
• Include a cover letter detailing your strategic marketing successes
• Be ready to discuss how your experience aligns with the job requirements
• Follow up with the hiring team to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.