📌 Core Information
🔹 Job Title: Field Marketing and Demand Generation Manager
🔹 Company: Qualtrics
🔹 Location: Provo, Utah, United States
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing strategies to drive demand and pipeline for sales teams
- Leading high-impact Account Based Marketing (ABM) and demand generation programs
- Collaborating cross-functionally with sales, product marketing, and content teams
- Managing marketing budgets and demonstrating positive ROI
- Measuring program effectiveness using metrics focused on pipeline generation and revenue impact
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage complex initiatives simultaneously.
📋 Key Responsibilities
✅ Develop comprehensive field and demand generation marketing strategies that support regional sales objectives
✅ Lead high-impact Account Based Marketing and demand generation programming, including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts
✅ Provide marketing materials, customer testimonials, and other resources needed to accelerate deals
✅ Ensure that allocated marketing spend is maximized for ROI across all field marketing initiatives
✅ Measure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a relevant field
Experience: 4+ years of B2B marketing experience, with a strong focus on field marketing and event management, preferably in enterprise software or SaaS
Required Skills:
- Proven track record of developing and executing successful field and demand generation strategies that drive measurable business results
- Experience managing marketing budgets and demonstrating positive ROI
- Familiarity with marketing automation platforms (like Marketo), CRM systems (like Salesforce), and event management software
Preferred Skills:
- Experience in the experience management or related industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing, particularly in field marketing and event management, will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager-level role in Marketing in Provo, UT)
Benefits:
- Health Coverage
- Wellness Stipends
- Annual Experience Bonus
- Team Building Activities
- Company-wide Celebrations
Working Hours: Full-time (40 hours per week), with flexible hours and work-from-home options on certain days
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Experience Management
Company Size: 5,001-10,000 employees
Founded: 2002, with headquarters in Provo, UT and Seattle, WA
Company Description:
- Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love
- The company is the creator and steward of the Experience Management category, serving over 19,000 clients globally
- Qualtrics is committed to bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: https://www.qualtrics.com/
ASSUMPTION: Qualtrics is a well-established company in the software development industry, with a strong focus on experience management.
📊 Role Analysis
Career Level: Managerial level, with potential for growth and career advancement
Reporting Structure: This role reports directly to the Director of Field Marketing
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote
Growth Opportunities:
- Potential for career growth within the marketing team or across other departments
- Opportunities to refine strategic thinking and project management skills through high-impact campaigns
- Access to mentorship and professional development programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Provo, UT and Seattle, WA
Geographic Context:
- Provo, UT is located in Utah County, with a population of approximately 116,000 people
- The cost of living in Provo is relatively affordable compared to other major metropolitan areas in the United States
- Provo is home to Brigham Young University and has a vibrant cultural scene, with numerous restaurants, shops, and outdoor recreation opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and work-from-home options on certain days
ASSUMPTION: The office environment at Qualtrics is collaborative and modern, with a strong emphasis on work-life integration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Budget management and ROI-focused mindset
- Ability to manage multiple initiatives simultaneously
- Alignment with Qualtrics' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Qualtrics' products and services, as well as the experience management industry
- Prepare examples of successful field marketing campaigns you've led in the past
- Research Qualtrics' company culture and be prepared to discuss how your values align with the organization
ATS Keywords: Field Marketing, Demand Generation, ABM, Pipeline Generation, ROI, Marketing Strategy, Event Management, CRM, Marketing Automation, Sales Alignment
ASSUMPTION: The interview process at Qualtrics is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Event management software (e.g., Cvent, Bizzabo)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for day-to-day tasks and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation and Change
- Quality and Excellence
- Fun and Collaboration
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and outcomes
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Qualtrics' values in your daily work?
- Describe a time when you had to adapt to significant change or uncertainty in a project or role. How did you handle it?
- How do you prioritize and manage multiple initiatives simultaneously while maintaining a high level of quality and attention to detail?
ASSUMPTION: Qualtrics values a strong cultural fit with its employees, and candidates who embody the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously may be challenging for some candidates
- The fast-paced and dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel for events and conferences
- The cost of living in Provo, UT may be higher than in other areas of the United States
ASSUMPTION: These challenges are inherent to the role and the work environment, and candidates should be aware of them before applying.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand and pipeline for sales teams, but Field Marketing Managers typically have a more regional or vertical focus, while Demand Generation Managers may have a broader, cross-functional scope
- Industry-specific context: Experience management is a growing and evolving field, with unique challenges and opportunities compared to other industries
- Career path comparison: This role offers significant growth opportunities, with potential for career advancement within the marketing team or across other departments
ASSUMPTION: This role is similar to other field marketing and demand generation roles, but with unique aspects specific to the experience management industry and Qualtrics' company culture.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy for a specific region or vertical, including event planning, sponsorship activations, and targeted account-based marketing campaigns
- Collaborating with sales teams to identify high-potential accounts and develop tailored marketing campaigns to drive pipeline and revenue growth
- Managing a marketing budget of $500,000 or more, demonstrating positive ROI, and maximizing marketing spend across all field marketing initiatives
ASSUMPTION: These sample projects are representative of the types of initiatives a Field Marketing and Demand Generation Manager at Qualtrics might work on, but the specific details and requirements may vary.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Field Marketing and Demand Generation team?
- How does this role collaborate with other departments, such as sales, product marketing, and content teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Qualtrics support the growth and development of its employees, particularly in managerial roles?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful field marketing campaigns you've led in the past
- Research Qualtrics' company culture and be prepared to discuss how your values align with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
