📌 Core Information
🔹 Job Title: Field Marketing and Engagement Manager
🔹 Company: WM B REILY & COMPANY INC
🔹 Location: Knoxville, Tennessee, United States
🔹 Job Type: On-site
🔹 Category: Sales
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Representing and promoting the Tiger Sauce brand through various marketing strategies
- Planning and executing marketing campaigns, promotions, events, and launches
- Measuring outcomes and analyzing metrics to drive future strategies
- Fostering relationships with key partners to create new opportunities for brand activation
ASSUMPTION: This role requires a high level of creativity, energy, and adaptability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Drives execution of on-site marketing, advertising, promotional activities, and creative sales campaigns to reach the target audience, create buzz, and generate demand
✅ Develops creative physical and digital marketing collateral and communication materials that are consistent with brand standards and energize the target audience
✅ Initiates business development and fosters relationships with key partners to create new opportunities for brand activation and audience engagement
✅ Plans and executes the brand's participation in community events to increase brand awareness, auxiliary sales, and strengthen brand perception
✅ Analyzes outcome metrics and shares key insights and industry trends with stakeholders to drive decisions and influence outcomes
ASSUMPTION: This role requires a strong understanding of the local market and a keen ability to adapt marketing strategies to resonate with diverse audiences.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Management, Hospitality, or Culinary Science preferred
Experience: 1 to 2 years' experience in marketing, sales, or related field with demonstrated ability to design and execute successful guest-facing marketing programs and measure campaign outcomes for insights
Required Skills:
- Superior interpersonal skills to influence, entertain, educate, and inspire
- Confident, dynamic, and engaging personality with a professional image and appearance
- Demonstrated sense of urgency, responsiveness, and level-headedness
- Detail-oriented with strong writing skills to create and steward brand materials and voice
- Ability to prioritize and organize multiple projects smoothly
- Base understanding of financial concepts and budgets
- Proficiency in Microsoft Office
- Must be able to travel and manage a flexible schedule including weekends
Preferred Skills:
- Experience in the food or beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in event planning, social media management, or public relations may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (Based on industry standards for entry-level marketing roles in the Knoxville area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Reily Foods products
Working Hours: Full-time, 40 hours per week, with a flexible schedule including weekends and evenings as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production. Reily Foods Company manufactures and markets a wide range of food and beverage products, including coffee, tea, mayonnaise, cake flour, sauces, chili seasonings, salad dressings, and brownie mixes.
Company Size: Medium (501-1,000 employees). This size allows for a balance between a family-owned atmosphere and the resources of a larger organization.
Founded: 1902. Reily Foods Company has a rich history and strong heritage in the South, with a commitment to quality that spans five generations.
Company Description:
- Family-owned and operated since 1902
- Proud of its New Orleans heritage and commitment to quality
- Offers a wide range of food and beverage products under various brands
Company Specialties:
- Coffee and tea production
- Mayonnaise and salad dressings
- Hot sauces and chili seasonings
- Cake flour and brownie mixes
- Digital advertising
Company Website: http://www.reilyproducts.com
ASSUMPTION: Reily Foods Company's strong commitment to quality and family heritage may appeal to candidates who value tradition and consistency in their work environment.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent opportunity for recent graduates or early-career professionals to gain experience in marketing and event planning.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product development, and operations.
Work Arrangement: On-site, with a flexible schedule that may include weekends and evenings. This arrangement allows for better engagement with customers and partners during peak hours.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion into other areas of marketing, such as digital marketing or brand management
- Potential relocation to other Reily Foods Company facilities in the United States
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to the company's values may have opportunities for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Manufacturing plant with an on-site office for marketing and sales teams
Office Location(s): Knoxville Plant - Knoxville, TN
Geographic Context:
- Knoxville is located in eastern Tennessee, with a population of approximately 187,000
- The city offers a mix of urban and outdoor activities, with a low cost of living compared to other major metropolitan areas
- Knoxville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends. This schedule allows for better engagement with customers and partners during peak hours.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and have a passion for food and marketing may find this role and work environment particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Manager or another senior team member
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
- Understanding of the local market and customer preferences
Application Tips:
- Highlight relevant marketing and event planning experience, as well as any experience in the food or beverage industry
- Demonstrate a strong understanding of the local market and customer preferences in your cover letter
- Include any relevant certifications or coursework in marketing, event planning, or a related field
ATS Keywords: Marketing, Sales, Event Planning, Brand Promotion, Customer Engagement, Campaign Execution, Business Development, Analytical Skills, Writing Skills, Detail-Oriented, Financial Concepts, Microsoft Office, Flexibility, Creativity
ASSUMPTION: Reily Foods Company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Event planning software (e.g., Eventbrite, Cvent)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Quality: A commitment to producing high-quality products and maintaining strong brand standards
- Family: A strong sense of family and a commitment to supporting employees and their families
- Innovation: A dedication to continuous improvement and adaptation in the face of changing market conditions
Work Style:
- Collaborative: Reily Foods Company encourages teamwork and cross-functional collaboration
- Adaptable: The company values employees who can think on their feet and adapt to changing circumstances
- Customer-focused: Reily Foods Company prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- Do you share Reily Foods Company's commitment to quality and innovation?
- Are you comfortable working in a collaborative, adaptable environment?
- Do you have a strong customer focus and a passion for understanding and meeting customer needs?
ASSUMPTION: Candidates who align with Reily Foods Company's values and work style may find this role and work environment particularly appealing.
⚠️ Potential Challenges
- Managing a flexible schedule, including evenings and weekends
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting marketing strategies to resonate with diverse audiences in the local market
- Balancing multiple projects and priorities simultaneously
ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced environment may be well-suited to this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on event planning and community engagement
- Reily Foods Company's strong commitment to quality and family heritage sets it apart from other food production companies
- This role offers opportunities for growth and advancement within the organization, as well as potential relocation to other facilities
ASSUMPTION: Candidates who are interested in event planning and community engagement, as well as those who value a strong commitment to quality and family heritage, may find this role particularly appealing.
📝 Sample Projects
- Planning and executing a successful community event to increase brand awareness and auxiliary sales
- Developing creative marketing collateral and communication materials that resonate with the target audience
- Analyzing outcome metrics and using insights to drive future marketing strategies and improve campaign performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, as well as the opportunity for candidates to make a significant impact on the brand's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the Tiger Sauce brand in the local market, and how can this role address them?
- How does Reily Foods Company support the growth and development of its employees?
- What opportunities are there for advancement within the organization, and how have previous employees progressed in their careers?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, as well as a commitment to understanding the work environment and opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and event planning experience, as well as any experience in the food or beverage industry
- Write a cover letter that demonstrates your understanding of the local market and customer preferences, as well as your enthusiasm for the role and the company
- Prepare examples of your previous marketing campaigns, event planning efforts, or other relevant projects to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
