📌 Core Information
🔹 Job Title: Field Marketing and Engagement Manager
🔹 Company: WM B REILY & COMPANY INC
🔹 Location: Elmwood Office RFC - New Orleans, Louisiana, United States
🔹 Job Type: On-site
🔹 Category: Sales
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry (1-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Representing and promoting the Tiger Sauce brand through creative marketing campaigns and events
- Planning and executing marketing campaigns, promotions, events, and launches
- Measuring outcomes and analyzing metrics to influence future strategies
- Building relationships with key partners to create new opportunities for brand activation and audience engagement
ASSUMPTION: This role requires a high level of creativity, strong interpersonal skills, and the ability to work independently to drive brand awareness and engagement.
📋 Key Responsibilities
✅ Drives execution of on-site marketing, advertising, promotional activities, and creative sales campaigns to reach the target audience, create buzz, and generate demand
✅ Develops creative physical and digital marketing collateral and communication materials that are consistent with brand standards and energize the target audience
✅ Initiates business development and fosters relationships with key partners, creating new opportunities for brand activation and audience engagement
✅ Plans and executes brand participation in community events to increase brand awareness, auxiliary sales, and strengthen brand perception
✅ Analyzes outcome metrics and shares key insights and industry trends with stakeholders to drive decisions and influence outcomes
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Management, Hospitality, or Culinary Science preferred
Experience: 1 to 2 years' experience in marketing, sales, or related field with demonstrated ability to design and execute successful guest-facing marketing programs and measure campaign outcomes for insights
Required Skills:
- Superior interpersonal skills to influence, entertain, educate, and inspire
- Confident, dynamic, and engaging personality with a professional image and appearance
- Demonstrated sense of urgency, responsiveness, and level-headedness
- Detail-oriented with strong writing skills to create and steward brand materials and voice
- Ability to prioritize and organize multiple projects smoothly
- Base understanding of financial concepts and budgets
- Proficiency in Microsoft Office
- Must be able to travel and manage a flexible schedule including weekends
Preferred Skills:
- Experience in the food or beverage industry
- Fluency in Spanish or other languages relevant to the target market
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (Estimated based on industry standards for entry-level marketing roles in New Orleans)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Reily Foods products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and promotions
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production. Reily Foods is a 5th-generation, family-owned company that provides wholesome and authentic foods and beverages, with a strong presence in the South.
Company Size: 501-1,000 employees. As a mid-sized company, Reily Foods offers a supportive work environment with opportunities for growth and mentorship.
Founded: 1902. Reily Foods has a rich history and strong heritage in the New Orleans area, with a commitment to quality and doing business the right way.
Company Description:
- Reily Foods is a 5th-generation, family-owned company that provides the wholesome and authentic foods and beverages that create meals and memories that bring together family and friends.
- Since 1902, Reily Foods has helped to define the true food and beverage flavors of the South, with a commitment to quality that is more than a corporate promise – it’s a Reily family tradition.
- Reily Foods Company continues to manufacture and market the highest quality coffee and tea brands, as well as mayonnaise, cake flour, sauces, chili seasonings, salad dressings, and brownie mixes throughout the U.S. and, for select products, internationally.
Company Specialties:
- Coffee
- Chicory
- Tea
- Iced Tea
- Ready to Drink Tea
- Mayonnaise
- Salad Dressing
- Hot Sauce
- Chili
- Cake Flour
- Alkaline Artesian Water
- and Digital Advertising
Company Website: http://www.reilyproducts.com
ASSUMPTION: Reily Foods is a well-established company with a strong reputation for quality and a commitment to its employees and the communities it serves.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent opportunity for a recent graduate or early-career professional to gain experience in marketing and build a strong foundation for their career.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and creative services.
Work Arrangement: On-site, with flexibility to work remotely for certain tasks and events as needed.
Growth Opportunities:
- Advancement to a mid-level marketing role, such as Marketing Manager or Brand Manager
- Expansion into other areas of the business, such as sales or product management
- Opportunities to work on high-visibility projects and campaigns, gaining valuable experience and exposure
ASSUMPTION: Reily Foods offers a supportive work environment with opportunities for growth and development, as well as a clear path for career advancement.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code and a collaborative work culture.
Office Location(s): Elmwood Office RFC - New Orleans, Louisiana, United States
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage, known for its unique food, music, and festivals
- The Elmwood area is a bustling business district with easy access to public transportation and amenities
- Reily Foods' headquarters is located in the heart of New Orleans, offering employees the opportunity to experience the city's unique charm and energy
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed for events and promotions. The work schedule may vary depending on the needs of the business and the demands of specific campaigns or events.
ASSUMPTION: The work environment at Reily Foods is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person interview with the Marketing Manager and a member of the cross-functional team
- Final interview with the Director of Marketing or another senior leader
- Background check and reference checks, followed by an offer of employment
Key Assessment Areas:
- Creativity and innovation in marketing campaign development
- Strong interpersonal and communication skills
- Ability to analyze metrics and draw insights to inform decision-making
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight relevant experience and achievements in marketing, sales, or related fields
- Include examples of successful marketing campaigns or projects, demonstrating your ability to design and execute effective strategies
- Tailor your resume and cover letter to emphasize your fit with Reily Foods' company culture and the specific requirements of the role
- Prepare questions in advance to demonstrate your interest in the role and the company
ATS Keywords: Marketing, Sales, Brand Activation, Event Planning, Campaign Execution, Analytical Skills, Writing Skills, Project Management, Financial Concepts, Microsoft Office, Relationship Building, Creativity, Flexibility
ASSUMPTION: Reily Foods uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Marketing analytics tools (e.g., Google Analytics, Hootsuite)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Reily Foods offers training and development opportunities to help employees build the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Quality: Reily Foods is committed to providing the highest quality products and services to its customers
- Family: As a family-owned business, Reily Foods prioritizes a supportive and collaborative work environment
- Innovation: Reily Foods encourages creativity and innovation in all aspects of its business
Work Style:
- Collaborative: Reily Foods values teamwork and open communication
- Adaptable: Reily Foods is a dynamic and growing company, requiring employees to be flexible and responsive to change
- Creative: Reily Foods encourages employees to think outside the box and approach problems from unique perspectives
Self-Assessment Questions:
- How do you embody Reily Foods' commitment to quality in your work?
- Describe a time when you had to adapt to a significant change or challenge in a previous role. How did you handle it, and what was the outcome?
- How do you approach creative problem-solving, and can you provide an example of a time when you used this skill to achieve a successful outcome?
ASSUMPTION: Reily Foods values employees who are passionate about their work, committed to the company's mission and values, and eager to contribute to its continued success.
⚠️ Potential Challenges
- Managing a flexible schedule, including evenings and weekends, to accommodate events and promotions
- Working independently and taking initiative in a dynamic and fast-paced environment
- Balancing multiple projects and deadlines simultaneously
- Adapting to changes in the market or business priorities
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Brand Manager: Field Marketing Manager focuses more on external-facing marketing efforts, while Brand Manager oversees the overall brand strategy and management
- Marketing Coordinator vs. Field Marketing Manager: Marketing Coordinator typically has more administrative responsibilities and less autonomy than a Field Marketing Manager
- Career Path: Field Marketing Manager is an excellent stepping stone to mid-level marketing roles, such as Marketing Manager or Brand Manager, with opportunities to specialize in specific areas of marketing or move into leadership positions
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities to work on high-visibility projects and campaigns and gain valuable exposure within the company.
📝 Sample Projects
- Planning and executing a successful grand opening event for a new Tiger Sauce retail store, including coordinating with vendors, managing event logistics, and driving customer engagement and sales
- Developing and implementing a targeted social media campaign to increase brand awareness and drive traffic to the Tiger Sauce website, with a focus on user-generated content and influencer partnerships
- Analyzing sales data and market trends to identify opportunities for new product launches or promotional campaigns, and presenting recommendations to senior leadership
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from event planning and execution to strategic analysis and campaign development.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Tiger Sauce brand, and how this role fits into that strategy?
- How does Reily Foods support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Reily Foods measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company culture like, and how does it support a work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about whether this is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, and explain how you are a strong fit for this role and Reily Foods' company culture
- Prepare examples of successful marketing campaigns or projects, demonstrating your ability to design and execute effective strategies
- Prepare questions in advance to demonstrate your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
