📌 Core Information
🔹 Job Title: Field Marketing and Engagement Manager
🔹 Company: WM B REILY & COMPANY INC
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: On-site
🔹 Category: Sales
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Representing and promoting the Tiger Sauce brand through various marketing activities
- Planning and executing marketing campaigns, promotions, events, and launches
- Measuring outcomes and analyzing metrics to drive future decisions
- Developing creative marketing collateral and communication materials
- Initiating business development and fostering relationships with key partners
ASSUMPTION: This role requires a high level of energy, creativity, and adaptability to thrive in a dynamic environment. It also demands strong interpersonal skills to effectively engage with diverse audiences.
📋 Key Responsibilities
✅ Drives execution of on-site marketing, advertising, promotional activities, and creative sales campaigns to reach the target audience, create buzz, and generate demand
✅ Develops creative physical and digital marketing collateral and communication materials that are consistent with brand standards and energize the target audience
✅ Initiates business development and fosters relationships with key partners to create new opportunities for brand activation and audience engagement
✅ Plans and executes the brand's participation in community events to increase brand awareness, auxiliary sales, and strengthen brand perception
✅ Analyzes outcome metrics and shares key insights and industry trends with stakeholders to drive decisions and influence outcomes
ASSUMPTION: This role involves a significant amount of travel and requires flexibility to manage a varied schedule, including weekends.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Management, Hospitality, or Culinary Science preferred
Experience: 1 to 2 years' experience in marketing, sales, or related field with demonstrated ability to design and execute successful guest-facing marketing programs and measure campaign outcomes for insights
Required Skills:
- Superior interpersonal skills to influence, entertain, educate, and inspire
- Confident, dynamic, and engaging personality with a professional image and appearance
- Demonstrated sense of urgency, responsiveness, and level-headedness
- Detail-oriented with strong writing skills to create and steward brand materials and voice
- Ability to prioritize and organize multiple projects smoothly
- Base understanding of financial concepts and budgets
- Proficiency in Microsoft Office
Preferred Skills:
- Experience in the food or beverage industry
- Fluency in Spanish or other languages relevant to the target market
ASSUMPTION: While not explicitly stated, experience in the food or beverage industry and fluency in relevant languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not disclosed. However, based on industry standards for an entry-level marketing role in New Orleans, the estimated salary range is $45,000 - $60,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Reily Foods products
Working Hours: This role requires a flexible schedule, including weekends and evenings, to accommodate event and promotional activities.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Reily Foods is a 5th-generation, family-owned company that provides wholesome and authentic foods and beverages, with a strong presence in the South. They are known for their iconic brands like Luzianne® tea, Maypo® oatmeal, and Zatarain's® rice mixes.
Company Size: Reily Foods has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Reily Foods was founded in 1902, with a rich history and commitment to quality that spans over a century.
Company Description:
- Reily Foods is committed to providing high-quality, authentic foods and beverages that bring families and friends together
- The company takes pride in its New Orleans heritage and the way it shapes their products and business practices
- Reily Foods is dedicated to maintaining its commitment to quality, which is a family tradition
Company Specialties:
- Coffee and tea production, including the iconic Luzianne® brand
- Mayonnaise, salad dressings, and other condiments
- Cake flour and baking mixes
- Hot sauces and chili seasonings
- Digital advertising
Company Website: http://www.reilyproducts.com
ASSUMPTION: Reily Foods' commitment to quality and family values is likely to be reflected in the company culture and work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, offering an excellent opportunity for recent graduates or early-career professionals to gain experience in marketing and event planning.
Reporting Structure: The Field Marketing and Engagement Manager will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This is an on-site position, requiring the candidate to be based in New Orleans, Louisiana, and work from the company's office.
Growth Opportunities:
- As the company grows, there may be opportunities for the candidate to take on more responsibilities or move into a management role
- Reily Foods' commitment to employee development may provide opportunities for training and professional growth
- The diverse range of products and brands within the company could offer opportunities to work on different campaigns and projects
ASSUMPTION: While not explicitly stated, Reily Foods' commitment to employee development and growth suggests that there may be opportunities for advancement within the company.
🌍 Location & Work Environment
Office Type: Reily Foods' headquarters is located in a historic building in the Central Business District of New Orleans, offering a professional and collaborative work environment.
Office Location(s): 640 Magazine St, New Orleans, Louisiana 70130, US
Geographic Context:
- New Orleans is known for its vibrant culture, diverse food scene, and historic architecture
- The city offers a variety of entertainment options, including music festivals, art galleries, and sports events
- New Orleans has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: This role requires a flexible schedule, including evenings and weekends, to accommodate event and promotional activities. The standard workweek is Monday through Friday, with the possibility of working overtime as needed.
ASSUMPTION: The flexible work schedule may require the candidate to be available for events and promotions outside of regular business hours, including weekends.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or other team members to discuss the role and company in more detail
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Interpersonal skills and ability to engage with diverse audiences
- Creativity and problem-solving skills
- Adaptability and flexibility in a dynamic work environment
- Analytical skills and ability to measure and report on campaign outcomes
Application Tips:
- Highlight relevant experience and achievements in marketing, sales, or event planning
- Tailor your resume and cover letter to emphasize skills and experiences that align with the key responsibilities and qualifications listed in the job description
- Prepare examples of successful marketing campaigns or events you've worked on, focusing on outcomes and metrics
- Demonstrate your passion for food, community engagement, and the Tiger Sauce brand
ATS Keywords: Marketing, Sales, Event Planning, Campaign Execution, Brand Activation, Community Engagement, Social Media, Creative Thinking, Analytical Skills, Microsoft Office
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office and relevant marketing and event planning tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality: Reily Foods is committed to providing high-quality products and services
- Family: The company takes pride in its family-owned heritage and values the contributions of its employees as an extension of the family
- Innovation: Reily Foods encourages creativity and continuous improvement in its products and processes
Work Style:
- Collaborative: Reily Foods values teamwork and encourages employees to work together to achieve common goals
- Adaptable: The company requires employees to be flexible and responsive to changing market conditions and customer needs
- Results-driven: Reily Foods focuses on delivering measurable outcomes and continuously improving its processes and products
Self-Assessment Questions:
- Do you have a strong passion for food and community engagement?
- Are you comfortable working in a dynamic, fast-paced environment with a flexible schedule?
- Do you have a proven track record of successfully executing marketing campaigns and events?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: Reily Foods' commitment to quality, family, and innovation suggests that the company values employees who are passionate, creative, and dedicated to delivering high-quality results.
⚠️ Potential Challenges
- The role requires a significant amount of travel and may involve working weekends and evenings
- The dynamic and fast-paced nature of the role may present challenges in managing multiple projects and priorities
- The candidate may face competition from other marketing and event planning professionals in the New Orleans area
- The role may require the candidate to work with tight deadlines and limited resources
ASSUMPTION: While Reily Foods offers a supportive and collaborative work environment, the demands of the role may present unique challenges that require a high level of adaptability and resilience.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Event Planning Specialist, but with a focus on field marketing and brand engagement
- Unlike other marketing roles, this position requires a strong emphasis on community engagement and in-person brand activation
- Career progression in this role may lead to a Marketing Manager or Brand Manager position within the company
ASSUMPTION: While this role shares similarities with other marketing and event planning positions, its focus on field marketing and brand engagement sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Planning and executing a successful community event to increase brand awareness and auxiliary sales
- Developing and implementing a targeted social media campaign to engage with a specific audience segment
- Analyzing campaign metrics and reporting on outcomes to inform future marketing strategies
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The specific projects and initiatives may vary depending on the candidate's skills, experiences, and the company's current priorities.
❓ Key Questions to Ask During Interview
- Can you describe a successful marketing campaign or event that you've worked on, and what made it successful?
- How does Reily Foods support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Reily Foods measure the success of its marketing campaigns and events?
- What is the company's approach to work-life balance, particularly for roles that require a flexible schedule?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=126296&clientkey=14F890E83F186F46D943A5F21A3441C1
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you've worked on, focusing on outcomes and metrics
- Prepare questions to ask the interviewer about the role, the company, and the expectations for success
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
