📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Vistra Corp
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time, Hybrid (2 office days/month, 20% overnight travel)
🔹 Category: Sales
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional overnight travel
🚀 Job Overview
Key aspects of this role include:
- Promoting Vistra brands to multi-family residents and homebuyers through on-site field marketing visits
- Educating property management and homebuilder staff on Vistra brand products and services
- Collecting competitive intelligence information and documenting site visits
- Running contests and providing site management with enrollment results
- Updating system information and maintaining varied sales approaches
ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability to work independently while being part of a sales and marketing team.
📋 Key Responsibilities
✅ Make on-site field marketing visits to promote Vistra brands to multi-family residents and homebuyers at locations with Partner Marketing Agreements
✅ Educate property management and homebuilder staff on the benefits of Vistra brand products and services
✅ Collect competitive intelligence information and document site visits
✅ Provide site management with Vistra brand enrollment results and run contests as needed
✅ Review and update system information for accuracy and update customer contact and company data
✅ Maintain and vary sales approach based on market conditions
ASSUMPTION: This role involves a significant amount of travel, with approximately 90% of time spent out of the office visiting multi-family properties and homebuilder model homes.
🎯 Required Qualifications
Education: High School diploma or equivalent, Bachelor’s degree preferred
Experience: 2+ years of customer contact or sales experience
Required Skills:
- Excellent verbal, written, and analytical skills
- Bilingual in Spanish (a plus)
- Demonstrated high level of professionalism
- Ability to solve problems guided by organizational policies and goals
- Capacity to work independently as part of a sales and marketing team
- Ability to negotiate and overcome customer resistance to marketing visits
- Excellent listening skills
- Proficiency in Excel, Word, Outlook, and Sales Force desired
Preferred Skills:
- Experience gained through college degree programs
ASSUMPTION: While a college degree is preferred, relevant experience gained through degree programs or certifications is also applicable.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for similar roles in the Dallas area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Vistra energy services
Working Hours: Full-time, Monday-Friday, with occasional overtime and overnight travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Dallas area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on retail electricity and power generation
Company Size: 5,001-10,000 employees, providing a large, established work environment with opportunities for growth and career advancement
Founded: Vistra Corp is a leading Fortune 500 integrated retail electricity and power generation company with a focus on reliability, affordability, and sustainability
Company Description:
- Vistra is committed to exceeding customer expectations, fostering great people, teamwork, competitive spirit, and effective communication
- The company operates a reliable and efficient power generation fleet, including natural gas, nuclear, coal, solar, and battery energy storage facilities
- Vistra takes an innovative, customer-centric approach to its retail business, offering essential resources to customers, businesses, and communities from California to Maine
Company Specialties:
- Electricity and power generation
- Retail energy services
- Sustainable energy solutions
Company Website: Vistra Corp
ASSUMPTION: Vistra Corp is a large, established company with a strong focus on reliability, affordability, and sustainability in the utilities industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the sales and marketing department
Reporting Structure: This role reports directly to the Manager, Field Marketing
Work Arrangement: Hybrid, with 2 office days per month at TXU HQ and approximately 20% overnight travel
Growth Opportunities:
- Advancement within the sales and marketing department
- Expansion of responsibilities based on performance and market needs
- Cross-functional collaboration and learning opportunities within the broader organization
ASSUMPTION: This role offers opportunities for growth and advancement within the sales and marketing department, as well as cross-functional learning experiences within the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Irving, Texas (TXU HQ) and various multi-family properties and homebuilder model homes within the Dallas metropolitan area
Geographic Context:
- The Dallas-Fort Worth metroplex is the fourth most populous metropolitan area in the United States, offering a diverse range of cultural, recreational, and economic opportunities
- The area is home to a strong job market, with a diverse range of industries and employers
- The cost of living in the Dallas area is generally lower than in other major metropolitan areas, with affordable housing options and a lower cost of goods and services
Work Schedule: Full-time, Monday-Friday, with occasional overtime and overnight travel
ASSUMPTION: The Dallas-Fort Worth metroplex offers a diverse range of cultural, recreational, and economic opportunities, with a strong job market and an affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the HR team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Communication and presentation abilities
- Problem-solving and analytical skills
- Adaptability and self-motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the role and the company by researching Vistra Corp and the utilities industry
- Prepare examples of your sales and marketing experiences, as well as any relevant achievements or successes
ATS Keywords: Field Marketing, Sales, Customer Contact, Multi-family Properties, Homebuilder Model Homes, Competitive Intelligence, Enrollment Results, Contests, System Information, Vistra Brands, TXU Energy
ASSUMPTION: The application process for this role is typical for a corporate position, with a focus on assessing sales and marketing skills, communication abilities, and problem-solving and analytical skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook)
- Sales Force
- Company-provided laptop and mobile device
ASSUMPTION: Proficiency in Microsoft Office Suite and Sales Force is required for this role, as well as the ability to use a company-provided laptop and mobile device for work-related tasks.
👔 Cultural Fit Considerations
Company Values:
- Exceeding Customer Expectations
- Great People
- Teamwork
- Competitive Spirit
- Effective Communication
Work Style:
- Self-motivated and adaptable
- Strong communication and presentation skills
- Excellent listening and problem-solving abilities
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have experience working in a sales or marketing role, and how have you demonstrated success in this area?
- Can you provide an example of a time when you had to adapt to a new situation or market condition, and how did you approach this challenge?
- How do you prioritize and manage your time when working independently, and how do you ensure that you are meeting your goals and deadlines?
ASSUMPTION: Vistra Corp values employees who are self-motivated, adaptable, and strong communicators, with a competitive spirit and a focus on exceeding customer expectations.
⚠️ Potential Challenges
- High travel requirements, with approximately 90% of time spent out of the office
- Occasional long, irregular hours and overnight travel
- Requirements to lift up to 40 pounds, bend, twist, crouch, pull, push, and reach
- Need to use a PC, computer terminal, and/or telephone for extended periods
ASSUMPTION: This role may present challenges related to travel requirements, working conditions, and physical demands, which may not be suitable for all candidates.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position has a higher travel requirement and a focus on promoting utility services to multi-family residents and homebuyers
- In the utilities industry, this role is unique in its focus on promoting electricity services to multi-family properties and homebuilder model homes
- Career progression in this role may lead to opportunities in sales management, marketing management, or other related fields within the organization
ASSUMPTION: This role is unique in its focus on promoting utility services to multi-family residents and homebuyers, with opportunities for career progression within the sales and marketing department or other related fields within the organization.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote TXU Energy to residents of a new multi-family property development
- Conducting a competitive analysis of utility providers in the Dallas-Fort Worth metroplex and presenting findings to the sales and marketing team
- Collaborating with the homebuilder team to create a targeted marketing strategy for TXU Energy in new model homes
ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the types of tasks and responsibilities associated with this role, as well as the opportunity to demonstrate their skills and abilities in a real-world context.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role, and how is time managed when working independently?
- How does this role contribute to the overall success of the sales and marketing department, and what are the key performance indicators for this position?
- What opportunities are there for growth and advancement within the sales and marketing department, and how does the company support the development of its employees?
- How does the company ensure that its employees are effectively communicating and collaborating with one another, both within and across departments?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These key questions are designed to provide candidates with a better understanding of the role, the company, and the work environment, as well as the opportunity to assess their fit with the organization and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your sales and marketing experiences, as well as any relevant achievements or successes
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
