📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Luminant
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days/month at TXU HQ, 20% overnight travel)
🚀 Job Overview
Key aspects of this role include:
- Meeting with multi-family property managers and leasing agents to promote TXU Energy
- Educating staff on Vistra brand products and services
- Collecting competitive intelligence information
- Documenting site visits and updating system information
- Running contests to drive higher enrollment results
ASSUMPTION: This role requires a high level of independence, strong communication skills, and the ability to adapt to different market conditions.
📋 Key Responsibilities
✅ Make on-site field marketing visits to promote Vistra brands to multi-family residents and homebuyers
✅ Educate property management and homebuilder staff on Vistra brand products and services
✅ Collect competitive intelligence information and document site visits
✅ Provide site management with Vistra brand enrollment results and run contests as needed
✅ Review and update system information for accuracy and update customer contact and company data
✅ Maintain and vary sales approach based on market conditions
ASSUMPTION: This role involves a significant amount of travel and requires strong organizational skills to manage multiple tasks and responsibilities.
🎯 Required Qualifications
Education: High School degree or equivalent, Bachelor’s degree preferred
Experience: 2+ years’ experience with customer contact (retail or apartment community) or sales experience
Required Skills:
- Excellent verbal, written, and analytical skills
- Bilingual in Spanish is a plus
- Demonstrated high level of professionalism
- Able to solve problems guided by organization policies and goals
- Capacity to work independently as part of a sales and marketing team
- Ability to negotiate and overcome customer resistance to marketing visits
- Excellent listening skills
- Proficiency in Excel, Word, Outlook, and Sales Force desired
Preferred Skills:
- Experience gained through college degree programs and/or certifications
ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and skills gained through degree programs or certifications may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Field Marketing Associate with 2-5 years of experience in the Utilities sector in Texas)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on energy services
Working Hours: Full-time, 40 hours per week. Occasional long, irregular hours may be required. Approximately 20% overnight travel is required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities. Luminant, a subsidiary of Vistra Energy, is a competitive power generation business that includes mining, wholesale marketing and trading, and development operations.
Company Size: 1,001-5,000 employees. As a mid-sized company, Luminant offers a balance between the agility of a startup and the resources of a larger enterprise.
Founded: Luminant was founded in 2002 as a spin-off from TXU Corp.
Company Description:
- Luminant is a leading power generation company in Texas, with nearly 17,000 megawatts of generation, including nuclear, coal, and wind-powered facilities.
- The company is a large purchaser of wind-generated electricity and is committed to reducing its environmental impact.
- Luminant is a subsidiary of Vistra Energy, a premier Texas-based energy company focused on the competitive energy and power generation markets.
Company Specialties:
- Power Generation (including nuclear, coal, and wind)
- Mining
- Wholesale Marketing and Trading
- Development Operations
Company Website: http://www.luminant.com/
ASSUMPTION: Luminant's focus on power generation and renewable energy sources provides opportunities for growth and development in the energy sector.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the sales and marketing department.
Reporting Structure: The Field Marketing Associate reports directly to the Manager, Field Marketing.
Work Arrangement: Hybrid. This role requires approximately 20% overnight travel and 2 days/month at TXU HQ.
Growth Opportunities:
- Advancement within the sales and marketing department
- Expansion into other areas of the business, such as power generation or wholesale marketing
- Development of leadership and management skills
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for candidates looking to balance work-life demands and advance their career.
🌍 Location & Work Environment
Office Type: Hybrid. The primary office is located in Irving, Texas, with additional offices in Dallas, Texas.
Office Location(s): 1601 Bryan Street, Dallas, TX 75201, US
Geographic Context:
- The Irving office is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities.
- The cost of living in Irving is generally lower than in other major metropolitan areas in the United States.
Work Schedule: Full-time, 40 hours per week. Occasional long, irregular hours may be required.
ASSUMPTION: The hybrid work arrangement and geographic context make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the sales team
- Background check and offer extension
Key Assessment Areas:
- Sales and communication skills
- Problem-solving abilities
- Adaptability and resilience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your sales and communication skills, as well as your problem-solving abilities
- Research Luminant and the energy industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Field Marketing, Sales, Customer Contact, Multi-Family, Property Management, Leasing Agents, Competitive Intelligence, Enrollment Results, Contests, Market Conditions, Excel, Word, Outlook, Sales Force
ASSUMPTION: The interview process for this role is designed to assess the candidate's sales and communication skills, as well as their cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Excel
- Word
- Outlook
- Sales Force
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for documenting site visits, updating system information, and managing customer contact data.
👔 Cultural Fit Considerations
Company Values:
- Exceeding Customer Expectations
- Great People
- Teamwork
- Competitive Spirit
- Effective Communication
Work Style:
- Independent and self-motivated
- Adaptable and resilient
- Strong communication and interpersonal skills
- Results-driven and focused on achieving targets
Self-Assessment Questions:
- Do you have experience working independently and managing multiple tasks and responsibilities?
- Are you comfortable working in a hybrid environment with occasional travel requirements?
- Do you possess strong communication and interpersonal skills, with the ability to adapt to different market conditions?
ASSUMPTION: Candidates who align with Luminant's company values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Occasional long, irregular hours and approximately 20% overnight travel may be required
- The role involves a significant amount of travel, which may be challenging for candidates who prefer a more sedentary work environment
- The competitive nature of the energy industry may present challenges in achieving enrollment targets
- The role requires strong organizational skills to manage multiple tasks and responsibilities
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by candidates before applying.
📈 Similar Roles Comparison
- This role is similar to other field marketing or sales positions in the energy industry, but may differ in terms of the specific products or services being promoted and the target audience
- The energy industry is highly competitive and dynamic, with frequent changes in market conditions and customer needs
- Career paths in the energy industry may vary depending on the specific company and its business strategy
ASSUMPTION: Candidates should research similar roles in the energy industry to better understand the unique aspects of this position and the industry as a whole.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote TXU Energy to multi-family residents and homebuyers
- Conducting market research to identify trends and opportunities in the energy industry
- Analyzing competitive intelligence data to inform marketing strategies and tactics
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of responsibilities and tasks they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Field Marketing Associate?
- How does this role contribute to the overall success of the company?
- What opportunities are there for growth and advancement within the sales and marketing department?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Luminant careers website
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your sales and communication skills, as well as your problem-solving abilities
- Research Luminant and the energy industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
