📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: TXU Energy (Vistra Corp)
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time, Hybrid (2 office days/month, 20% overnight travel)
🔹 Category: Sales
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional overnight travel
🚀 Job Overview
Key aspects of this role include:
- On-site field marketing visits to promote Vistra brands to multi-family residents and homebuyers
- Educating property management and homebuilder staff on Vistra brand products and services
- Collecting competitive intelligence information
- Documenting site visits and capturing competitive intelligence
- Maintaining a varied sales approach and presenting different marketing pitches depending on market conditions
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work independently while being part of a sales and marketing team.
📋 Key Responsibilities
✅ Make on-site field marketing visits to help promote Vistra brands to multi-family residents and homebuyers at locations with Partner Marketing Agreements with Vistra brands.
✅ Educate the property management and homebuilder staff on the benefits of the Vistra brand products and services.
✅ Collect competitive intelligence information.
✅ Document site visits as well as capture competitive intelligence.
✅ Provide site management with Vistra brand enrollment results at their locations and run contests as needed to drive higher results.
✅ Review and update system information for accuracy and update customer contact and company data.
ASSUMPTION: This role involves a significant amount of travel, with approximately 90% of time spent out of the office visiting multi-family properties and homebuilder model homes.
🎯 Required Qualifications
Education: High School degree or equivalent, Bachelor’s degree preferred
Experience: 2+ years’ experience with customer contact (retail or apartment community) or sales experience
Required Skills:
- Excellent verbal, written, and analytical skills
- Bilingual in Spanish is a plus
- Demonstrated high level of professionalism
- Able to solve problems guided by organization policies and goals
- Capacity to work independently as part of a sales and marketing team
- Ability to negotiate and overcome customer resistance to marketing visits
- Excellent listening skills
- Proficiency in Excel, Word, Outlook, and Sales Force desired
Preferred Skills:
- Experience gained through college degree programs and/or certifications
ASSUMPTION: While a Bachelor’s degree is preferred, the company may consider candidates with equivalent experience and skills.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for similar roles in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on energy services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Texas. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on retail electricity and power generation
Company Size: 5,001-10,000 employees, providing a large, established work environment with opportunities for growth and development
Founded: TXU Energy was founded in 2002, with a history of providing reliable and affordable electricity to customers
Company Description:
- TXU Energy is a subsidiary of Vistra (NYSE: VST), a leading Fortune 500 integrated retail electricity and power generation company based in Irving, Texas
- The company provides essential power resources to customers, businesses, and communities from California to Maine
- TXU Energy is committed to doing the right things for its customers, offering electricity plans with easy-to-understand terms and straightforward pricing
Company Specialties:
- Business energy
- Electricity for business
- Commercial energy
- Green energy
- Electricity rates
- Renewable energy
- Home energy tips
- Energy efficiency
- Texas electricity
- Utility solar
Company Website: http://www.txu.com
ASSUMPTION: TXU Energy is a well-established company with a strong focus on customer service and satisfaction, offering a range of energy plans and services to meet customers’ needs.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the sales and marketing department
Reporting Structure: This role reports directly to the Manager, Field Marketing
Work Arrangement: Hybrid, with 2 office days per month and approximately 20% overnight travel
Growth Opportunities:
- Advancement within the sales and marketing department
- Expansion into other areas of the business, such as customer service or operations
- Professional development and training opportunities
ASSUMPTION: This role offers a unique blend of on-site customer interaction and independent work, providing opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code
Office Location(s): 6555 Sierra Drive, Irving, TX 75039, US
Geographic Context:
- Irving, Texas, is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant arts scene, and numerous entertainment options
- Irving is home to several major corporations and offers ample job opportunities
Work Schedule: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on customer service and sales targets. The role requires strong communication skills and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the HR team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both verbal and written
- Sales and negotiation skills
- Problem-solving abilities
- Adaptability and flexibility
- Customer service orientation
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company and the industry in your application materials
- Prepare examples of your sales and customer service experiences to discuss during the interview
ATS Keywords: Field Marketing, Sales, Customer Contact, Apartment Community, Retail, Marketing Visits, Competitive Intelligence, Enrollment Results, System Information, Customer Contact Data, Company Data
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook)
- Sales Force
- Company-specific CRM and marketing automation tools
ASSUMPTION: Proficiency in Microsoft Office Suite and Sales Force is required for this role. Training may be provided for company-specific tools.
👔 Cultural Fit Considerations
Company Values:
- Exceeding Customer Expectations
- Great People
- Teamwork
- Competitive Spirit
- Effective Communication
Work Style:
- Fast-paced and dynamic
- Focus on customer service and sales targets
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work independently?
- Are you comfortable with a fast-paced, dynamic work environment?
- Do you thrive in a collaborative, team-oriented setting?
- Are you adaptable and able to handle multiple tasks and responsibilities?
ASSUMPTION: TXU Energy values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- High travel requirements, with approximately 90% of time spent out of the office
- Occasional long, irregular hours, including evenings and weekends as needed
- Occasional lifting, bending, twisting, crouching, pulling, pushing, and reaching, with occasional lifting up to 40 pounds
- Valid driver’s license, transportation, and insurance are required to perform this role
- Must be mentally flexible to handle multi-task responsibilities and energized by tough challenges
ASSUMPTION: These challenges are inherent to the nature of the role and should be carefully considered by applicants.
📈 Similar Roles Comparison
- This role differs from other field marketing positions in that it focuses specifically on the multi-family property management and homebuilder sectors
- Industry-specific context: The utilities industry is highly regulated and competitive, with a focus on providing reliable and affordable energy services to customers
- Career path comparison: This role offers opportunities for growth and advancement within the sales and marketing department, as well as expansion into other areas of the business
ASSUMPTION: While this role shares similarities with other field marketing positions, it is unique in its focus on the multi-family property management and homebuilder sectors.
📝 Sample Projects
- Developing and implementing a marketing plan to promote TXU Energy to residents of a new multi-family property development
- Conducting competitive intelligence research and analysis to inform marketing strategies and tactics
- Creating and delivering customer presentations to educate property management and homebuilder staff on the benefits of TXU Energy products and services
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall sales and marketing strategy for TXU Energy?
- What opportunities are there for growth and advancement within the department and the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment, allowing applicants to make informed decisions about their application and potential career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your sales and customer service experiences to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
