📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Array
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving top-of-funnel growth through lead nurturing, event execution, and outbound campaigns
- Representing Array at conferences and events (expect to travel to 25 events annually)
- Collaborating with cross-functional teams to ensure cohesive messaging and consistent customer experience
- Gathering and sharing insights from field events and customer interactions to inform future marketing programs
- Managing marketing materials and ensuring field teams are equipped with relevant assets
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving brand visibility and pipeline growth.
📋 Key Responsibilities
✅ Manage outreach before, during, and after events to engage prospects, support the sales team, and drive conversions
✅ Travel to represent Array at conferences and events, including staffing the booth
✅ Execute outbound campaigns tied to webinars, dinners, and other marketing-led events
✅ Assist in multi-channel promotion by working on supporting digital components (email, social media, event landing pages)
✅ Gather and share insights by collecting feedback from field events and customer interactions
✅ Manage marketing materials by ensuring field teams are equipped with relevant assets, signage, collateral, and swag
✅ Participate in cross-functional efforts by aligning with Sales, Product Marketing, and Brand teams
ASSUMPTION: This role requires strong communication, organizational, and time management skills, as well as the ability to work effectively in a remote environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ years of experience in field marketing, marketing, or sales roles, or ideally within a fast-paced or growth-focused environment
Required Skills:
- Strong communication skills, both written and verbal
- Strong organizational skills and time management skills
- Passion for connecting with customers and communities through meaningful brand experiences and events
- Comfort interacting with customers and prospects, both digitally and in person
- Familiarity with marketing and sales tools like HubSpot, Apollo, Salesforce, or Gong
- Hands-on, resourceful approach to solving problems
- Experience writing outbound messages or working closely with a BDR/SDR team
Preferred Skills:
- Experience with event planning and logistics
- Fluency in additional languages
ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong skillset may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $75,000+ depending on experience. ASSUMPTION: This salary range is based on industry standards for entry-level marketing roles in the United States.
Benefits:
- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy
- $100/month to subsidize wifi/cell phone expenses
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- AnniversArray Kits for work anniversaries
Working Hours: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically financial innovation platforms
Company Size: 201-500 employees. This size allows for a dynamic and growth-focused work environment, with opportunities for impact and career development.
Founded: 2020. Array is a relatively young company, which can offer opportunities for growth and innovation.
Company Description:
- Array helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster
- Offers a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API
- Private label offerings help drive revenue and increase engagement for customers while empowering millions of consumers to achieve their financial goals
Company Specialties:
- Financial innovation platform
- Credit and identity monitoring tools
- Privacy protection
- Financial ads marketplace
Company Website: http://www.array.com
ASSUMPTION: Array's focus on financial innovation and empowering consumers makes it an exciting and impactful place to work.
📊 Role Analysis
Career Level: Entry-Level. This role is an excellent starting point for a career in field marketing or a related field.
Reporting Structure: This role reports directly to the Marketing Leader for Demand Generation
Work Arrangement: Remote (Solely). This role offers the flexibility and convenience of working from home full-time.
Growth Opportunities:
- Learning and developing skills in field marketing, event planning, and outbound campaigns
- Building relationships with customers, prospects, and cross-functional teams
- Potential career progression into more senior marketing roles or other areas of the business
ASSUMPTION: This role offers significant growth opportunities, both in terms of skill development and career progression.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.
Office Location(s): N/A (Remote)
Geographic Context:
- Array is a remote-first company, with employees working from various locations across the United States
- This role may require occasional travel to attend conferences and events (expect to travel to 25 events annually)
- The remote work environment offers flexibility and convenience, but may also require self-motivation and strong communication skills
Work Schedule: Full-time (40 hours/week) with flexibility for remote work. This role may require occasional evening or weekend work to accommodate event schedules.
ASSUMPTION: The remote work environment offers significant benefits, but may also present unique challenges that require strong communication and self-motivation skills.
💼 Interview & Application Insights
Typical Process:
- Recruiter conversation
- Hiring Manager Interview
- Loop round: How We Work, Meet other members of the Marketing and Sales teams
Key Assessment Areas:
- Communication skills, both written and verbal
- Organizational skills and time management
- Problem-solving and resourcefulness
- Cultural fit and alignment with Array's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Array's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your communication, organizational, and problem-solving skills
ATS Keywords: Field Marketing, Sales, Communication Skills, Organizational Skills, Time Management, Customer Engagement, Event Execution, Digital Marketing, Lead Nurturing, Collaboration, Problem Solving, Outbound Messaging, HubSpot, Salesforce, Apollo, Gong
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication, organizational, and problem-solving skills, as well as their cultural fit with Array's values.
🛠️ Tools & Technologies
- HubSpot
- Apollo
- Salesforce
- Gong
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and onboarding will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Care and support one another
- Creativity and innovation
- Transparency and collaboration
Work Style:
- Remote and flexible work environment
- Strong communication and collaboration skills
- Hands-on and resourceful approach to problem-solving
Self-Assessment Questions:
- How do you approach connecting with customers and communities through meaningful brand experiences and events?
- How do you balance multiple projects and deadlines in a remote work environment?
- How do you adapt to new tools and technologies, and how do you approach learning and skill development?
ASSUMPTION: Array values a strong cultural fit, with a focus on care, support, creativity, innovation, transparency, and collaboration.
⚠️ Potential Challenges
- Occasional travel requirements for conferences and events
- Managing multiple projects and deadlines in a remote work environment
- Adapting to new tools and technologies as needed
- Balancing the need for strong communication and collaboration with the flexibility of remote work
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and problem-solving skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from other field marketing roles in its focus on driving top-of-funnel growth through lead nurturing, event execution, and outbound campaigns
- Array's focus on financial innovation and empowering consumers sets it apart from other companies in the software development industry
- Career progression in this role may lead to more senior marketing roles or other areas of the business, depending on the candidate's skills and interests
ASSUMPTION: This role offers unique opportunities for growth and impact, with a focus on driving brand visibility and pipeline growth in the financial innovation space.
📝 Sample Projects
- Planning and executing a successful conference or event, including managing outreach, staffing the booth, and gathering customer insights
- Developing and executing an outbound campaign tied to a marketing-led event, with a focus on driving conversions and pipeline growth
- Collaborating with cross-functional teams to ensure cohesive messaging and consistent customer experience across all touchpoints
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on driving brand visibility and pipeline growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Array?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Array support the growth and development of its employees?
- What is the typical career path for someone in this role?
- How does Array foster a strong company culture in a remote work environment?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your communication, organizational, and problem-solving skills
- Research Array's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the recruiter one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
