Field Marketing Associate (Fixed Term Contract)

📌 Core Information

🔹 Job Title: Field Marketing Associate (Fixed Term Contract)

🔹 Company: Dataiku

🔹 Location: Singapore

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and measuring marketing programs and events to support sales goals and accelerate pipeline growth in the ASEAN region.
• Collaborating with cross-functional teams, including sales and partners, to create and execute strategic marketing campaigns.
• Managing regional marketing budgets and ensuring efficient allocation of resources to maximize impact.
• Analyzing campaign performance and using data-driven insights to optimize marketing programs and improve ROI.

ASSUMPTION: This role requires a combination of strategic thinking, creativity, and strong project management skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Field Marketing Planning: Work with the Field Marketing Manager to develop and execute the field marketing go-to-market strategy for the ASEAN region, aligning with global and regional marketing objectives. Collaborate with the sales team to identify target accounts and create account-based marketing (ABM) programs.

✅ Campaign Development and Execution: Design and implement multi-channel marketing campaigns, including digital marketing, paid social, email marketing, events, webinars, and content marketing. Localize global campaigns to resonate with the ASEAN market, ensuring cultural and language appropriateness.

✅ Event Management: Plan and manage regional events such as conferences, trade shows, workshops, and webinars. Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.

✅ Sales Enablement: Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets. Develop and maintain a library of regional case studies, success stories, and other sales collateral.

✅ Partnerships and Alliances: Work with strategic partners and alliances to co-market solutions and drive joint go-to-market initiatives. Identify and cultivate relationships with key influencers and industry organizations in the region.

✅ Analytics and Reporting: Measure and analyze the effectiveness of marketing campaigns and activities, providing regular reports to stakeholders. Use data-driven insights to optimize marketing programs and improve ROI.

✅ Budget Management: Manage the regional marketing budget to execute activities within budget, ensuring efficient allocation of resources to maximize impact. Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in B2B field marketing, preferably in the technology sector.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns and events in the ASEAN region.
• Excellent project management and organizational skills.
• Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software like Salesforce and Hubspot.
• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
• Ability to travel within the ASEAN region as needed.

Preferred Skills:

• Fluency in local languages (e.g., Mandarin, Bahasa Indonesia, Thai, etc.) would be an asset.
• Experience with marketing automation tools and CRM systems.
• Knowledge of the ASEAN market and cultural nuances.

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the technology sector, and a strong understanding of the ASEAN market will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated, based on industry standards for mid-level marketing roles in Singapore)

Benefits:

• Health insurance and retirement plans.
• Flexible work arrangements and remote work options.
• Opportunities for professional development and growth.
• Competitive salary and performance-based bonuses.

Working Hours: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dataiku operates in the software development industry, focusing on data science and machine learning platforms.

Company Size: Dataiku has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Dataiku was founded in 2013 in Paris, France, and has since expanded globally.

Company Description:

• Dataiku is the universal AI platform, empowering organizations to develop and deploy AI models faster than ever before.
• The company provides a collaborative data science platform that enables data experts and domain experts to work together to build AI into their daily operations.
• Dataiku is committed to responsible AI, ensuring that AI initiatives are transparent, ethical, and compliant with regulations.

Company Specialties:

• Data Science Platform
• Machine Learning
• Collaborative Data Science
• End-to-End Data Science Platform
• Enterprise AI
• Big Data
• AutoML
• Data Prep
• Responsible AI
• Transparent AI
• Scalable AI
• Data Democratization

Company Website: dataiku.com

ASSUMPTION: Dataiku's focus on collaboration, innovation, and responsible AI makes it an attractive employer for professionals seeking to make an impact in the AI revolution.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking, creativity, and strong project management skills.

Reporting Structure: The Field Marketing Associate will report to the Field Marketing Manager and work closely with cross-functional teams, including sales and partners.

Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific work arrangement may vary based on the needs of the business and the employee's preferences.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expansion into other areas of the business, such as product marketing or sales.
• Opportunities to work on global marketing campaigns and gain international experience.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Dataiku's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 380 Jalan Besar, Kallang, 209000, Singapore

Geographic Context:

• Singapore is a global hub for technology, finance, and business, providing ample opportunities for networking and professional growth.
• The city-state is known for its multicultural environment, offering a diverse range of cultural experiences and cuisines.
• Singapore has a tropical climate, with high temperatures and humidity throughout the year.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work and adjusted hours.

ASSUMPTION: Dataiku's Singapore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-depth interviews with the hiring manager and relevant team members to assess skills and experience.
• Final interview with the regional marketing director or another senior stakeholder.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Creativity and innovation in marketing campaign development and execution.
• Project management and organizational skills.
• Communication and collaboration skills, both written and verbal.
• Understanding of the ASEAN market and cultural nuances.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Dataiku's products and the ASEAN market in your application materials.
• Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss them in the interview.
• Research Dataiku's company culture and values, and be prepared to discuss how you align with them.

ATS Keywords: B2B marketing, field marketing, ASEAN, campaign development, event management, sales enablement, analytics, budget management, project management, digital marketing, CRM, marketing automation

ASSUMPTION: Dataiku's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, creativity, and collaboration.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Hubspot, Marketo)
• CRM software (e.g., Salesforce, Hubspot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: Dataiku provides its employees with access to industry-standard marketing tools and technologies to support their work.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Dataiku encourages creativity and continuous learning to drive progress and improvement.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
• Transparency: Dataiku values open communication and information sharing to build trust and drive decision-making.

Work Style:

• Dataiku's work environment is dynamic and fast-paced, requiring strong project management and organizational skills.
• The company values autonomy and empowers employees to take ownership of their work and drive results.
• Dataiku's culture is inclusive and diverse, with a strong focus on work-life balance and employee well-being.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you able to manage multiple projects simultaneously?
• Are you comfortable working collaboratively with cross-functional teams and external partners?
• Do you have a strong understanding of the ASEAN market and cultural nuances, and are you able to adapt your approach to resonate with local audiences?

ASSUMPTION: Dataiku's company culture is characterized by innovation, collaboration, and transparency, with a strong focus on empowering employees to drive results and make an impact.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role requires a strong understanding of the ASEAN market and cultural nuances, which may be challenging for candidates without relevant experience or knowledge.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role may require travel within the ASEAN region, which may be challenging for candidates with personal or family commitments that limit their ability to travel.

ASSUMPTION: These potential challenges can be mitigated by careful self-assessment and open communication with the hiring manager during the interview process.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on strategic thinking, creativity, and project management skills.
• Field marketing roles in the technology sector may require a stronger understanding of technical concepts and industry trends than roles in other sectors.
• This role offers significant growth potential, with opportunities to progress to senior or management roles within the marketing department or expand into other areas of the business.

ASSUMPTION: This role is well-suited for candidates with a strong background in B2B marketing, particularly in the technology sector, and a desire to drive strategic initiatives and make an impact in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and generate leads in the ASEAN market.
• Planning and managing a regional event, such as a conference or trade show, to showcase Dataiku's products and services and engage with potential customers.
• Creating and implementing an account-based marketing (ABM) strategy to target high-value accounts in the ASEAN region and drive revenue growth.

ASSUMPTION: These sample projects illustrate the strategic, creative, and project management skills required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it may vary based on the needs of the business and the employee's preferences?
• How does Dataiku support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of successful marketing campaigns that Dataiku has executed in the ASEAN region, and what made them effective?
• How does Dataiku approach collaboration and information sharing across teams and departments, and what tools do you use to facilitate this?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these goals?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, creativity, and project management.
• Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss them in the interview.
• Research Dataiku's company culture and values, and be prepared to discuss how you align with them.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.