Field Marketing Associate (Fixed Term Contract)

📌 Core Information

🔹 Job Title: Field Marketing Associate (Fixed Term Contract)

🔹 Company: Dataiku

🔹 Location: Asia Pacific

🔹 Job Type: Fixed-Term Contract

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and measuring marketing programs and events to support sales goals and accelerate pipeline growth in South Korea.
• Collaborating with the sales team to identify target accounts and create account-based marketing (ABM) programs.
• Designing and implementing multi-channel marketing campaigns, including digital marketing, paid social, email marketing, events, webinars, and content marketing.
• Localizing global campaigns to resonate with the South Korea market, ensuring cultural and language appropriateness.
• Managing regional events such as conferences, trade shows, workshops, and webinars, coordinating logistics, vendor management, and promotional activities.

ASSUMPTION: This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have experience in B2B marketing, excellent project management skills, and a strong understanding of the South Korea market.

📋 Key Responsibilities

✅ Field Marketing Planning: Work with the Field Marketing Manager to develop and execute the field marketing go-to-market (GTM) strategy for the South Korea region in alignment with global and regional marketing objectives. Collaborate with the sales team to identify target accounts and create ABM programs.

✅ Campaign Development and Execution: Design and implement multi-channel marketing campaigns, including digital marketing, paid social, email marketing, events, webinars, and content marketing. Localize global campaigns to resonate with the South Korea market, ensuring cultural and language appropriateness.

✅ Event Management: Plan and manage regional events such as conferences, trade shows, workshops, and webinars. Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.

✅ Sales Enablement: Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets. Develop and maintain a library of regional case studies, success stories, and other sales collateral.

✅ Partnerships and Alliances: Work with the Korea Marketing Leader to collaborate with strategic partners and alliances to co-market solutions and drive joint go-to-market initiatives. Identify and cultivate relationships with key influencers and industry organizations in the region.

✅ Analytics and Reporting: Measure and analyze the effectiveness of marketing campaigns and activities, providing regular reports to stakeholders. Use data-driven insights to optimize marketing programs and improve ROI.

✅ Budget Management: Manage the regional marketing budget to execute activities within budget, ensuring efficient allocation of resources to maximize impact. Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience working with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in B2B field marketing, preferably in the technology sector.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns and events in South Korea.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software like Salesforce and Hubspot.
• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
• Ability to travel within South Korea as needed.

Preferred Skills:

• Fluency in Korean and English.
• Experience working with ABM platforms and tools.
• Knowledge of the South Korea tech industry and market trends.

ASSUMPTION: While not explicitly stated, proficiency in the local language (Korean) and a strong understanding of the South Korea market are highly preferred for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in South Korea, the estimated salary range for this position is ₩45,000,000 - ₩60,000,000 per year (approximately USD $36,000 - USD $48,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy
• Employee referral bonus program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Dataiku operates in the software development industry, focusing on data science, machine learning, and AI solutions.

Company Size: Dataiku has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Dataiku was founded in 2013, with headquarters in New York, NY, and offices worldwide.

Company Description:

• Dataiku is the universal AI platform, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents.
• Aggressively agnostic, it integrates with all clouds, data platforms, AI services, and legacy systems to ensure full technology optionality.
• Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to build with AI using their existing skills and knowledge.

Company Specialties:

• Data Science
• Machine Learning
• Data Science Platform
• Collaborative Data Science
• End-to-End Data Science Platform
• Enterprise AI
• Big Data
• AutoML
• Data Prep
• Responsible AI
• Transparent AI
• Scalable AI
• Data Democratization

Company Website: http://dataiku.com

ASSUMPTION: Dataiku is a global company with a strong focus on innovation, collaboration, and personal growth. They value diversity and inclusion, creating an environment where everyone can thrive.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B field marketing, preferably in the technology sector.

Reporting Structure: The Field Marketing Associate will report directly to the Field Marketing Manager and work closely with the Korea Marketing Leader and the sales team.

Work Arrangement: This is a hybrid role, requiring the candidate to work on-site in South Korea as needed and offering flexible remote work options.

Growth Opportunities:

• Advancement to a senior marketing role within the company.
• Expansion of responsibilities to cover additional regions or markets.
• Cross-functional collaboration with other teams, such as product, sales, or customer success.

ASSUMPTION: Dataiku offers ample opportunities for professional growth and development, with a strong focus on internal promotions and career progression.

🌍 Location & Work Environment

Office Type: Dataiku's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Dataiku has offices in major cities worldwide, including Seoul, South Korea.

Geographic Context:

• South Korea is a highly developed country with a strong focus on technology and innovation.
• The tech industry in South Korea is growing rapidly, with numerous opportunities for collaboration and partnerships.
• Seoul, the capital and largest city of South Korea, is a major global hub for technology, finance, and culture.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time.

ASSUMPTION: South Korea offers a dynamic and exciting work environment, with a strong focus on technology, innovation, and collaboration. Dataiku's offices in Seoul provide a modern, collaborative workspace designed to foster creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the Field Marketing Manager and Korea Marketing Leader to discuss the role's responsibilities, requirements, and growth opportunities.
• Final interview with the hiring manager or a member of the executive team to discuss the role's fit within the organization and answer any remaining questions.

Key Assessment Areas:

• Marketing expertise and campaign development skills.
• Project management and organizational skills.
li>Communication and collaboration skills, both written and verbal.
• Cultural awareness and understanding of the South Korea market.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and understanding of the South Korea market.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute strategic marketing programs.
• Research Dataiku's company culture and values to ensure a strong fit and alignment with your personal goals and work style.

ATS Keywords: B2B Marketing, Field Marketing, Campaign Development, Event Management, Sales Enablement, ABM, CRM, Marketing Automation, South Korea, Hybrid Work, Marketing Budget Management

ASSUMPTION: Dataiku's application process is designed to assess the candidate's marketing expertise, project management skills, and cultural fit within the organization. The interview process focuses on understanding the candidate's experience, skills, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Hubspot, Marketo)
• CRM software (e.g., Salesforce, Hubspot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Event management platforms (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Dataiku uses a variety of marketing, project management, and collaboration tools to streamline workflows and optimize productivity. The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Dataiku prioritizes the needs and success of its customers above all else.
• Collaborative: Dataiku fosters a culture of teamwork, open communication, and mutual respect.
• Innovative: Dataiku encourages creativity, continuous learning, and a growth mindset.
• Inclusive: Dataiku values diversity, equity, and inclusion, creating an environment where everyone can thrive.

Work Style:

• Dataiku's work environment is fast-paced, dynamic, and collaborative, with a strong focus on teamwork and open communication.
• The ideal candidate will be comfortable working in a fast-paced environment and have experience working with cross-functional teams.
• Dataiku values a growth mindset, continuous learning, and a strong commitment to customer success.

Self-Assessment Questions:

• Do you have a strong understanding of the South Korea market and cultural nuances? How have you demonstrated this understanding in previous roles?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams? Can you provide examples of successful team projects you've led or contributed to?
• Do you have a strong commitment to customer success and a customer-centric mindset? Can you provide examples of how you've gone above and beyond to ensure customer satisfaction in previous roles?

ASSUMPTION: Dataiku values a strong cultural fit within the organization, with a focus on customer-centricity, collaboration, innovation, and inclusion. The ideal candidate will be able to demonstrate a strong alignment with these values and a commitment to customer success.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines may be challenging for some candidates.
• Working in a fast-paced, dynamic environment may require strong organizational skills and adaptability.
• Collaborating with cross-functional teams and external partners may require strong communication and interpersonal skills.
• Localizing global campaigns for the South Korea market may require a strong understanding of cultural nuances and language barriers.

ASSUMPTION: The Field Marketing Associate role may present unique challenges, such as managing multiple projects simultaneously, working in a fast-paced environment, and collaborating with cross-functional teams. The ideal candidate will be comfortable working in these conditions and have experience overcoming similar challenges in previous roles.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a stronger emphasis on localizing global campaigns for the South Korea market and collaborating with the sales team to create ABM programs.
• In the technology industry, field marketing roles often require a strong understanding of the target market and its unique cultural nuances, as well as experience working with cross-functional teams and external partners.
• Career progression in field marketing typically involves advancing to senior marketing roles, expanding responsibilities to cover additional regions or markets, or specializing in specific areas such as event management or digital marketing.

ASSUMPTION: The Field Marketing Associate role at Dataiku is unique in its focus on the South Korea market and collaboration with the sales team. However, it follows a similar career progression path to other field marketing roles in the technology industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product in the South Korea market, including digital marketing, paid social, email marketing, events, webinars, and content marketing.
• Planning and managing a regional conference, trade show, or workshop, coordinating logistics, vendor management, and promotional activities to ensure successful event execution.
• Creating a library of regional case studies, success stories, and other sales collateral to support the sales team and drive revenue growth.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Associate role at Dataiku, focusing on campaign development, event management, and sales enablement.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events planned for the South Korea region in the next 6-12 months? How can I contribute to their success?
• How does the Field Marketing team collaborate with the sales team to create ABM programs and drive revenue growth? What are some examples of successful ABM campaigns in the region?
• What are the key priorities for the Field Marketing team in the first 30-60-90 days? How can I contribute to these priorities and make an impact on the team's success?
• How does Dataiku support the professional growth and development of its employees? What opportunities are available for career advancement within the company?
• What are the most challenging aspects of working in the South Korea market? How can I leverage my understanding of the local culture and language to overcome these challenges and drive success for the company?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, required skills, and cultural fit within the organization. They also provide an opportunity for the candidate to demonstrate their knowledge of the South Korea market and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and understanding of the South Korea market.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to develop and execute strategic marketing programs.
• Research Dataiku's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.