Field Marketing Associate (Pooling)

📌 Core Information

🔹 Job Title: Field Marketing Associate (Pooling)

🔹 Company: Pilmico Foods Corporation

🔹 Location: Iligan, Lanao Del Norte, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive brand awareness and generate leads.
• Collaborating with cross-functional teams to create effective marketing campaigns tailored to local market needs.
• Managing regional events, trade shows, and promotional activities to increase brand visibility.
• Analyzing key performance metrics to evaluate marketing initiative effectiveness and optimize future campaigns.

ASSUMPTION: This role requires a balance of creativity, strong communication skills, and a data-driven approach to succeed.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans to support business objectives and drive demand generation in assigned territories.

✅ Identify target market segments, key decision-makers, and competitive landscape to inform marketing strategies.

✅ Plan and execute regional events, trade shows, and other promotional activities to increase brand visibility and generate leads.

✅ Work closely with sales teams to understand market dynamics, identify opportunities, and develop marketing materials and sales collateral.

✅ Collaborate with the marketing team to create compelling content, including presentations, case studies, whitepapers, and website content, tailored to regional audiences.

✅ Track and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and optimize future campaigns.

✅ Manage relationships with external vendors, agencies, and partners to support marketing activities and maximize ROI.

✅ Stay informed about industry trends, competitive developments, and emerging technologies to identify new opportunities for growth.

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work independently or as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field

Experience: 3+ years of experience in field marketing, event management, or related roles.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns and events.
• Strong project management skills with the ability to multitask and prioritize competing deadlines.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Ability to work independently with minimal supervision and as part of a collaborative team.
• Willingness to travel frequently within assigned territories.

Preferred Skills:

• Fresh graduates are welcome to apply

ASSUMPTION: Candidates with experience in the food production industry or related sectors may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 45,000 per month (Estimated based on market research for similar roles in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: 40 hours per week, with flexibility for event and project demands

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Food Production

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Pilmico Foods Corporation is the food and agribusiness subsidiary of Aboitiz Equity Ventures, one of the largest flour milling companies in the Philippines.
• They import wheat and produce flour and wheat by-products, distributing their products throughout the Philippines and to the ASEAN region.
• Their mission is to be Partners for Growth, providing business solutions and building partnerships for growth.

Company Specialties:

• Flour milling
• Wheat importation
• Bakery training and technical services

Company Website: https://www.pilmico.com/

ASSUMPTION: Pilmico Foods Corporation is a well-established company in the food production industry, with a strong focus on quality and innovation.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with frequent travel within assigned territories.

Growth Opportunities:

• Potential career progression to Senior Marketing roles or other related positions within the company.
• Opportunities to gain experience in various aspects of marketing, including event management, content creation, and data analysis.

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Kiwalan Cove, Dalipuga, Iligan City, Lanao Del Norte, Philippines

Geographic Context:

• Iligan is a city in Lanao del Norte, Philippines, known for its hydroelectric power plants and scenic waterfalls.
• The city has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• Iligan is accessible by air, sea, and land transportation, with daily flights from Manila and other major cities.

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for event and project demands

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and event management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing and event management experience in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
• Prepare examples of successful marketing campaigns or events you've managed, and be ready to discuss the results and lessons learned.

ATS Keywords: Field Marketing, Event Management, Marketing Campaigns, Lead Generation, Brand Awareness, Data Analysis, Cross-functional Teams, Sales Support, Market Research, Content Creation, Performance Metrics, Vendor Management, Industry Trends

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, LinkedIn, Twitter)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Innovation
• Responsibility

Work Style:

• Collaborative
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable traveling frequently within assigned territories?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Pilmico Foods Corporation's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to frequent travel and changes in work environment
• Working with diverse teams and stakeholders with varying priorities and expectations
• Keeping up with industry trends and competitive developments

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Field Marketing Manager: This role is a step up from the Field Marketing Associate, with additional responsibilities for team management and strategic planning.
• Event Coordinator: This role focuses primarily on event planning and execution, with less emphasis on marketing strategy and data analysis.
• Marketing Specialist: This role may have a broader scope, covering various marketing channels and tactics, rather than focusing on field marketing and events.

ASSUMPTION: Each role has its unique focus and requirements, and candidates should consider their career goals and interests when comparing roles.

📝 Sample Projects

• Planning and executing a regional trade show to generate leads and increase brand awareness
• Developing a targeted marketing campaign to launch a new product in a specific geographic region
• Analyzing market data to identify trends and opportunities for growth, and presenting findings to stakeholders

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the company's overall marketing strategy?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of marketing initiatives, and how will my performance be evaluated?
• What is the company's approach to work-life balance, especially for roles that require frequent travel?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and event management experience
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare examples of successful marketing campaigns or events you've managed, and be ready to discuss the results and lessons learned
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.