Field Marketing Coordinator

📌 Core Information

🔹 Job Title: Field Marketing Coordinator

🔹 Company: STOW Group

🔹 Location: Romeoville, Illinois, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning, coordinating, and executing B2B marketing strategies
• Driving brand awareness and customer engagement
• Generating leads within the North American market
• Ensuring alignment with revenue goals and supporting sales teams

ASSUMPTION: The role demands a proactive approach to align marketing strategies with sales objectives and enhance Movu's brand presence in North America.

📋 Key Responsibilities

✅ Oversee the Movu brand in North America and implement regional marketing strategies

✅ Develop local marketing activities and plans aligned with Movu's communication strategy

✅ Execute Go-to-Market communication activities, including media planning and campaign execution

✅ Identify and implement demand generation programs to drive pipeline growth

✅ Plan and execute conferences, events, and webinars

✅ Organize customer workshops and VIP events

✅ Develop and execute both SEA and digital marketing campaigns, and localize content

✅ Develop sales collateral and customer success stories for the North American market

✅ Manage co-marketing programs with partners and distributors

✅ Oversee local PR efforts, including press releases

ASSUMPTION: The responsibilities indicate a comprehensive role that involves strategic planning and execution across multiple facets of marketing and sales support.

🎯 Required Qualifications

Education: MSc in Business Administration, Marketing, or a relevant field

Experience: Proven experience as a B2B Marketing Manager with references

Required Skills:

• B2B Marketing
• Project Management Skills
• Excellent Communication Skills
• Negotiation and Interpersonal Skills
• Analytical and Creative Thinking
• Customer-Oriented Approach

Preferred Skills:

• Experience with current event marketing techniques
• Expertise in digital marketing strategies

ASSUMPTION: It is assumed that the preferred skills will enhance a candidate's ability to innovate and execute successful marketing strategies.

💰 Compensation & Benefits

Salary Range: $55,000 to $63,000 yearly

Benefits:

• 20 days PTO, 5 days paid sick leave, 11 US paid holidays
• Medical, Dental, and Vision Insurance (90% Company paid)
• Company-paid Short- and Long-Term Disability and Life Insurance
• 401K with 4% employer match
• Partial Tuition Reimbursement after 12 months

Working Hours: 40 hours per week

ASSUMPTION: The compensation package is competitive for professionals in the field marketing domain, particularly in an industrial manufacturing context.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 1,001-5,000 employees, suggesting significant resources for innovation and career development opportunities

Founded: 1977

Company Description:

• Specializes in logistic solutions for various storage needs
• Operates with affiliates and distributors worldwide
• Developed their infiltration into the US market recently, expanding their workforce

Company Specialties:

• Racking Systems
• Mezzanine Constructions
• Automation and Handling

Company Website: https://www.stow-group.com

ASSUMPTION: The company’s global presence and established reputation in Europe suggest a strong foundation for career stability and growth in its US operations.

📊 Role Analysis

Career Level: Mid-level position, demanding strategic and operational contributions

Reporting Structure: Likely reports to senior marketing managers or regional directors

Work Arrangement: Primarily on-site, fostering strong in-person collaboration with teams

Growth Opportunities:

• Career progression to senior marketing roles
• Opportunities to drive market expansion strategies
• Access to international marketing projects

ASSUMPTION: The company's expansion into the US suggests potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Industrial office environment with a focus on logistics

Office Location(s): Romeoville, Illinois

Geographic Context:

• Located in proximity to major transportation hubs
• Part of a wider network of global facilities
• Potential for involvement in cross-functional projects

Work Schedule: Standard business hours with some flexibility possible for events

ASSUMPTION: Proximity to transportation hubs aids in efficient logistics management relevant to the company’s core operations.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone interview focusing on experience and fit
• In-person or virtual interviews with marketing team leads

Key Assessment Areas:

• Strategic thinking and planning ability
• Proven B2B marketing success
• Project management and multitasking proficiency

Application Tips:

• Highlight B2B marketing achievements in your resume
• Showcase your project management skills with examples
• Prepare for behavioral questions around teamwork and leadership

ATS Keywords: B2B Marketing, Field Marketing, Project Management, Strategic Planning

ASSUMPTION: A structured selection process underlines the importance of relevant experience and adaptability to the company culture.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• CRM Systems
• Digital Analytics Tools

ASSUMPTION: Familiarity with industry-standard marketing tools is crucial for effective campaign execution and analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation and efficiency
• Customer-centric approach
• Commitment to quality and safety

Work Style:

• Collaborative and dynamic
• Focus on continuous improvement
• Result-oriented environment

Self-Assessment Questions:

• Can I thrive in a fast-paced and innovative environment?
• Am I comfortable taking initiative and leading projects?
• Do I align with a company focused on customer satisfaction?

ASSUMPTION: Candidates who value continuous improvement and have a customer-first mindset will likely excel in this company’s culture.

⚠️ Potential Challenges

• Adapting to a rapidly expanding team
• Balancing multiple responsibilities across marketing areas
• Leveraging new tools and technologies effectively
• Aligning diverse market strategies with the global brand

ASSUMPTION: The challenges suggest a demanding yet rewarding environment for those seeking robust experience in a growing market.

📈 Similar Roles Comparison

• Other roles may not offer as extensive cross-functional opportunities
• Potential for higher international exposure compared to some US-based positions
• Greater emphasis on strategic vs. purely operational roles elsewhere

ASSUMPTION: This role's unique positioning between strategic planning and operational execution can appeal to candidates seeking varied responsibilities.

📝 Sample Projects

• Launch and manage a regional marketing campaign for new product lines
• Organize and execute a successful multi-city client event series
• Develop digital marketing strategies that increased lead generation by 30%

ASSUMPTION: Sample projects show comprehensive involvement in both planning and execution, which highlights the need for multitasking and strategic abilities.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for Movu in North America?
• How does this role interact with the sales teams?
• What are the main challenges that the marketing team is facing?
• How is success measured for this position?
• What opportunities exist for professional development?

ASSUMPTION: These questions aim to give insights into strategic alignment and professional growth path within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the STOW Group careers portal
• Prepare your resume focusing on relevant B2B marketing experience
• Include a cover letter highlighting your fit for the role
• Ensure you tailor your application to the role's unique requirements
• Follow up with the HR department for application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.