Field Marketing Coordinator

📌 Core Information

🔹 Job Title: Field Marketing Coordinator

🔹 Company: Newsela

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: 📍 Field Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing and supporting integrated field marketing programs in key local markets.
• Collaborating with multiple internal teams to enhance marketing reach and sales.
• Coordinating various marketing campaigns using diverse channels.
• Managing collateral and event logistics to maximize impact.

ASSUMPTION: The role demands a proactive and flexible approach, typical for coordination teams in fast-paced environments.

📋 Key Responsibilities

✅ Collaborate with the Field & Account-Based Marketing Manager to support quarterly marketing plans.

✅ Execute targeted lead generation campaigns using various channels.

✅ Support creation of scalable go-to-market playbooks.

✅ Adapt sales collateral for specified regional segments and accounts.

✅ Refresh and maintain a library of customizable templates.

✅ Manage internal collateral resources in Highspot.

✅ Oversee inventory and logistics for events and swag.

✅ Develop a regional campaign and event calendar with internal teams.

ASSUMPTION: Responsibilities require solid project management skills and the ability to manage diverse marketing tasks independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).

Experience: 0-1 year in marketing or a related field.

Required Skills:

• Field Marketing
• Lead Generation
• Project Management
• Collaboration

Preferred Skills:

• Sales Enablement
• Digital Marketing

ASSUMPTION: As an entry-level role, prior experience within field marketing is beneficial but not mandatory; however, the ability to learn quickly is crucial.

💰 Compensation & Benefits

Salary Range: $68,000 - $75,000, plus incentive stock options and benefits.

Benefits:

• Health Insurance
• Retirement Plan
• Flexible Working Hours

Working Hours: 40 hours per week, with potential flexibility based on project needs.

ASSUMPTION: Compensation aligns with industry standards for entry-level roles and includes comprehensive benefits integral to employee satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: E-Learning Providers

Company Size: 201-500 employees, offering close-knit opportunities for personal growth and community.

Founded: 2013, a foundation for innovative educational solutions.

Company Description:

• Committed to meaningful classroom learning for every student.
• Engaging content that educates and inspires nearly two million teachers.
• Global presence, impacting over 150 countries.

Company Specialties:

• Education
• K-12 Education
• Instructional Content

Company Website: https://newse.la/38XBni8

ASSUMPTION: Newsela values employee input in developing effective educational tools, fostering a creative and impactful environment.

📊 Role Analysis

Career Level: Entry-Level, suitable for recent graduates or those transitioning into marketing.

Reporting Structure: Reports to the Field & Account-Based Marketing Manager.

Work Arrangement: Fully remote, enabling flexible work dynamics.

Growth Opportunities:

• Skills development in digital and field marketing.
• Networking with cross-functional teams.
• Potential advancement to managerial roles upon proven capability.

ASSUMPTION: The role offers chances to hone marketing skills, with room for advancement as expertise grows.

🌍 Location & Work Environment

Office Type: Not applicable due to remote nature.

Office Location(s): Company headquarters in New York, NY, and additional offices in Mountain View, CA.

Geographic Context:

• Remote working eliminates commuting, offering work-life balance.
• Flexibility to work from anywhere within legal constraints.
• Credentials open to diverse geographic talent pools.

Work Schedule: Standard 40-hour workweek; may require flexibility for campaign deadlines.

ASSUMPTION: The remote structure enhances flexibility for managing daily tasks and personal commitments effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening to assess qualification fit.
• Interviews with department leads or HR.

Key Assessment Areas:

• Problem-solving skills
• Project management capability
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Highlight any marketing or organizational experiences.
• Demonstrate willingness to learn and adapt quickly.
• Use keywords from the job description to tailor your resume.

ATS Keywords: Field Marketing, Lead Generation, Project Management, Collaboration

ASSUMPTION: Emphasizing relevant experiences and actionable skills can enhance chances of moving forward in the application process.

🛠️ Tools & Technologies

• Highspot for collateral management
• Digital marketing platforms for campaign execution
• Webinars and landing page creation tools

ASSUMPTION: Familiarity with popular marketing tools will ease transitioning into the role and support quick learning curves.

👔 Cultural Fit Considerations

Company Values:

• Innovation in education
• Empowerment through learning
• Community engagement

Work Style:

• Adaptability to change and diversity
• Independent work combined with strong team collaboration
• Proactiveness in addressing challenges

Self-Assessment Questions:

• Do I thrive in a fast-paced, innovative environment?
• Am I passionate about education technology?
• Do I have the skills to manage multiple projects simultaneously?

ASSUMPTION: Candidates who resonate with the company’s vision and thrive in dynamic environments are likely to excel here.

⚠️ Potential Challenges

• Rapid project turnarounds requiring quick decisions
• Balancing simultaneous initiatives without oversight
• Remote collaboration needing strong virtual communication skills
• Diverse regional campaign management

ASSUMPTION: Successfully navigating these challenges requires strong organizational and interpersonal skills alongside adaptability.

📈 Similar Roles Comparison

• Position provides extensive hands-on experience compared to similar roles.
• Focus on both field and digital marketing offers diverse exposure.
• Opportunities to impact localized sales directly.

ASSUMPTION: The role’s combination of strategic execution and tactical support appeals to those seeking comprehensive marketing exposure.

📝 Sample Projects

• Designing a regional lead generation campaign using direct mail and digital channels.
• Coordinating events to promote state-specific educational initiatives.
• Developing a scalable marketing template for seamless sales operations.

ASSUMPTION: Successful completion of such projects would demonstrate crucial competence in diverse marketing responsibilities.

❓ Key Questions to Ask During Interview

• What tools and technologies are most used in your marketing strategy?
• How does the company measure the success of marketing campaigns?
• Can you describe a typical workflow for this role?
• What challenges have previous team members faced in this position?
• What growth opportunities are available for this role?

ASSUMPTION: Understanding expectations through targeted questions helps align your aspirations with job objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experiences.
• Include a cover letter to express your excitement about this role.
• Prepare for possible virtual interviews with the HR and marketing teams.
• Follow up with a thank-you email after interviews to affirm your continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.