Field Marketing Director, Americas

📌 Core Information

🔹 Job Title: Field Marketing Director, Americas

🔹 Company: Board International

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a high-performing field marketing team
• Driving pipeline growth and brand awareness through integrated campaigns, events, and ABM
• Collaborating cross-functionally with sales, partners, and alliances to deliver targeted programs
• Managing budgets, establishing performance metrics, and measuring ROI
• Working in a dynamic, fast-paced environment with a growth mindset

ASSUMPTION: This role requires a strategic thinker with strong leadership, project management, and analytical skills, as well as experience in B2B marketing and field marketing leadership.

📋 Key Responsibilities

✅ Lead, mentor, and grow a high-performing field marketing team aligned to regional, vertical, and partner priorities

✅ Set team goals, manage budgets, and establish performance metrics to measure impact across programs

✅ Collaborate with sales leadership to ensure marketing strategies align with revenue targets and GTM objectives

✅ Own the strategy and execution of regional events, executive roundtables, industry conferences, and customer-facing experiences

✅ Deliver memorable event programs that drive brand engagement, lead generation, and customer retention

✅ Measure event ROI and continuously optimize performance

✅ Partner with sales and global marketing teams to design and execute ABM strategies across target accounts

✅ Use data and insights to tailor content and campaigns that resonate with specific buying groups

✅ Develop and manage co-marketing programs with key strategic partners and alliances to expand reach and drive joint pipeline

✅ Align messaging and value propositions across partner GTM motions, and collaborate on events, campaigns, and content syndication

✅ Build marketing programs that support sales throughout the funnel, from awareness to close

✅ Deliver targeted content, sales tools, and competitive intelligence that empower reps and improve win rates

✅ Collaborate with sales enablement to onboard new reps and ensure consistent messaging

ASSUMPTION: This role requires a high level of collaboration and communication across various teams and stakeholders, as well as strong project management skills to juggle multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in B2B marketing, with at least 3 years in a field marketing leadership role

Required Skills:

• Proven success in driving pipeline and revenue through integrated field programs, events, and ABM
• Deep experience partnering with enterprise sales teams, partner ecosystems, and alliances
• Exceptional project management and organizational skills
• Strong analytical mindset with the ability to derive insights from data and make informed decisions
• Excellent communication, collaboration, people management, and leadership abilities

Preferred Skills:

• Experience working in SaaS, enterprise software, or related technology sectors

ASSUMPTION: Candidates with experience in the software industry and a strong understanding of enterprise-level marketing strategies will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 USD (Based on industry standards for a mid-senior level marketing role in Boston)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and holiday schedule
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Boston. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Enterprise Planning Software

Company Size: Medium-sized (501-1,000 employees) with a global presence and a strong focus on growth and innovation

Founded: 1994, with headquarters in Boston, Massachusetts, and offices worldwide

Company Description:

• Board’s Enterprise Planning Platform delivers solutions that help over 2,000 organizations worldwide plan smarter
• Partners with global enterprises such as H&M, BASF, Burberry, Toyota, Coca-Cola, Kraft Heinz, and HSBC
• Recognized by leading analysts and subject matter experts, including Gartner, Nucleus, and Dresner

Company Specialties:

• Budgeting
• Planning & Forecasting
• Financial Consolidation
• Profitability Analysis
• Performance Management
• Strategy Management
• Statutory Reporting
• Reporting
• Analysis
• Dashboards
• Scorecards
• Integrated Business Planning
• FP&A
• Decision-Making
• Enterprise Planning
• Retail Planning
• Financial Planning
• Supply Chain Planning
• Artificial Intelligence

Company Website: http://www.board.com

ASSUMPTION: Board International is a well-established company with a strong reputation in the enterprise planning software industry, offering a dynamic and innovative work environment for its employees.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the organization as a whole

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and oversees a team of field marketers

Work Arrangement: On-site, with flexible work arrangements available, including remote work options for certain roles and projects

Growth Opportunities:

• Potential to grow into a VP or Director-level role within the marketing department
• Opportunities to expand the team and take on additional responsibilities as the company continues to grow
• Chance to work on high-impact projects and initiatives that drive business growth and innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the company continues to grow and succeed.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 33 Broad St, Boston, Massachusetts 02109, US (with additional offices worldwide)

Geographic Context:

• Boston is a major hub for technology, healthcare, and education, with a thriving startup ecosystem and a strong talent pool
• The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and easy access to outdoor recreation
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours/week) with flexible work arrangements available, including remote work options for certain roles and projects

ASSUMPTION: The office environment at Board International is designed to foster collaboration, innovation, and employee well-being, with a focus on work-life balance and flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final round interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• ABM strategy and execution
• Budget management and ROI measurement
• Leadership and team management
• Collaboration and communication skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Provide specific examples of your achievements in driving pipeline growth, event success, and ABM strategies
• Demonstrate your understanding of the enterprise planning software industry and Board International's products and services
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development

ATS Keywords: B2B Marketing, Field Marketing, Event Strategy, ABM, Sales Alignment, Budget Management, Team Leadership, Enterprise Software, SaaS, Marketing Strategy

ASSUMPTION: The interview process at Board International is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Eventbrite
• HubSpot
• Google Analytics
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM platforms, event management software, and data analytics tools, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Results-oriented and goal-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Board International's customer-centric approach and commitment to innovation?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you approach continuous learning and professional development in a fast-paced, dynamic work environment?

ASSUMPTION: Board International values a diverse and inclusive workforce, with a strong emphasis on customer-centricity, innovation, and collaboration. Candidates who align with these values and demonstrate a strong work ethic and commitment to professional development will be best suited for this role.

⚠️ Potential Challenges

• Managing a high-performing team with competing priorities and tight deadlines
• Balancing strategic planning and execution with day-to-day tactical tasks
• Adapting to a fast-paced, dynamic work environment with changing market conditions and customer needs
• Working with a global team across multiple time zones and cultures
• Managing a significant budget and ensuring optimal resource allocation

ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a strategic thinker with strong leadership, project management, and analytical skills, as well as experience in B2B marketing and field marketing leadership.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Field Marketing Director: The Director role involves broader strategic responsibilities, a larger team, and a greater impact on the organization's revenue and growth
• Enterprise Software vs. SaaS: While both industries require strong marketing skills, enterprise software often involves longer sales cycles, higher deal sizes, and a greater focus on strategic partnerships and alliances
• Marketing Leadership vs. Sales Leadership: Both roles require strong strategic thinking, leadership, and collaboration skills, but marketing focuses on driving brand awareness, pipeline generation, and customer engagement, while sales is responsible for closing deals and driving revenue

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving pipeline growth, brand awareness, and customer engagement through integrated marketing campaigns, events, and ABM strategies.

📝 Sample Projects

• Developing and executing a regional event strategy that drives brand engagement, lead generation, and customer retention
• Designing and implementing an ABM strategy that targets high-value accounts and drives revenue growth
• Managing a team of field marketers to deliver targeted programs that support sales throughout the funnel, from awareness to close
• Collaborating with sales enablement to onboard new reps and ensure consistent messaging and sales tools
• Partnering with key strategic partners and alliances to develop and execute co-marketing programs that expand reach and drive joint pipeline

ASSUMPTION: These sample projects highlight the strategic and tactical responsibilities of the Field Marketing Director, Americas role, with a focus on driving pipeline growth, brand awareness, and customer engagement through integrated marketing campaigns, events, and ABM strategies.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30-60-90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company foster a culture of innovation, collaboration, and continuous learning?

ASSUMPTION: Asking thoughtful, strategic questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching the company, its products, and its competitors, as well as the industry trends and market conditions
• Practice common marketing interview questions and develop your responses based on your experiences and the job description
• Follow up with the hiring manager or HR team within 24-48 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.