📌 Core Information
🔹 Job Title: Field Marketing Director
🔹 Company: Home Genius Exteriors
🔹 Location: Laurel, Maryland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 10-25 field marketers across multiple territories
- Driving lead generation success and inspiring team performance
- Designing and executing innovative marketing strategies
- Analyzing and tracking performance metrics
- Traveling across territories in Eastern PA and South Jersey
ASSUMPTION: This role requires a high level of leadership, strategic thinking, and adaptability to thrive in a fast-paced environment. The ideal candidate will have experience in door-to-door marketing or canvassing and proven leadership in a sales/marketing setting.
📋 Key Responsibilities
✅ Lead, mentor, and motivate a growing team of canvassers
✅ Deliver 2x new-hire trainings per month (recruits provided!)
✅ Conduct weekly team meetings and trainings
✅ Own and improve scripts and process flows in real time
✅ Foster a competitive, positive team culture that wins
ASSUMPTION: This role involves frequent travel, so candidates should be comfortable with regular regional travel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ year of door-to-door marketing or canvassing experience and proven leadership experience in a sales/marketing setting
Required Skills:
- Strong organizational and communication skills
- High energy, positivity, and team-oriented mindset
- Quick problem-solving and decision-making skills
- Public speaking confidence and a magnetic personality
Preferred Skills:
- Experience with CRM tools
- Fluency in Spanish (for territories with a significant Spanish-speaking population)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with team members and customers.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Director with 2-5 years of experience in the construction industry)
Benefits:
- Uncapped Commission + Bonus Pay
- Paid Training & Ongoing Mentorship
- Full Medical & Dental (after 30 days)
- Tech provided: Tablets, Laptops, CRM tools
- Company events, incentive dinners, and exclusive outings
- Clear path to advancement — we promote from within!
Working Hours: Full-time, with occasional overtime during peak seasons or when traveling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level. The actual salary may vary based on factors such as performance, location, and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Home Genius Exteriors operates in the construction industry, specializing in home improvement services such as roofing, windows, doors, siding, gutters, and attic insulation.
Company Size: Home Genius Exteriors is a mid-sized company with 201-500 employees, providing a supportive work environment with opportunities for growth and advancement.
Founded: 2018, with a strong focus on innovation, quality, and customer satisfaction
Company Description:
- Home Genius Exteriors is one of the fastest-growing home improvement companies in the country
- Committed to creating a "Different Experience" for customers and team members
- Recognized as the #1 Best Workplace in Construction™ by FORTUNE Magazine and ranked in the top 10 on the Fortune Best Workplaces™ list
Company Specialties:
- Roofs
- Windows
- Doors
- Siding
- Gutters
- Attic Insulation
Company Website: http://www.homegeniusexteriors.com
ASSUMPTION: Home Genius Exteriors places a strong emphasis on company culture, employee development, and customer satisfaction, making it an attractive place to work for driven professionals.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing professional with leadership responsibilities
Reporting Structure: The Marketing Director will report directly to the Vice President of Marketing and oversee a team of 10-25 field marketers
Work Arrangement: On-site, with frequent regional travel required
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion of responsibilities as the company continues to grow and expand its services
- Opportunities to develop leadership and management skills through mentoring and training
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company as it continues to expand its services and market share.
🌍 Location & Work Environment
Office Type: Home Genius Exteriors has multiple office locations across the Eastern United States, with the primary headquarters in Hyattsville, Maryland
Office Location(s): 8201 Corporate Dr, Hyattsville, Maryland 20785, US
Geographic Context:
- The Laurel, Maryland office is located in a suburban area with easy access to major highways and public transportation
- The region offers a mix of urban and rural environments, with a diverse population and a strong sense of community
- The company's offices are located in areas with a significant demand for home improvement services
Work Schedule: Full-time, with occasional overtime during peak seasons or when traveling. The work schedule may vary depending on the specific needs of the team and the company
ASSUMPTION: The work environment at Home Genius Exteriors is fast-paced, collaborative, and focused on driving results through innovative marketing strategies and exceptional customer service.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager to discuss the role and company culture in more detail
- Final interview with key stakeholders to assess leadership and problem-solving skills
- Background check and reference check (if applicable)
Key Assessment Areas:
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant marketing and leadership experience in your resume and cover letter
- Demonstrate your understanding of the home improvement industry and the specific needs of Home Genius Exteriors' customers
- Prepare examples of successful marketing campaigns or projects that showcase your ability to drive results and inspire team performance
ATS Keywords: Marketing Director, Field Marketing, Lead Generation, Team Leadership, Marketing Strategy, CRM, Sales, Customer Acquisition, Door-to-Door Marketing, Canvassing
ASSUMPTION: The application process at Home Genius Exteriors is designed to assess the candidate's qualifications, cultural fit, and ability to thrive in a fast-paced, dynamic work environment.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot, or similar platforms)
- Marketing automation tools (e.g., Marketo, Pardot, or similar platforms)
- Social media management tools (e.g., Hootsuite, Buffer, or similar platforms)
- Project management tools (e.g., Asana, Trello, or similar platforms)
ASSUMPTION: The specific tools and technologies used by Home Genius Exteriors may vary depending on the needs of the team and the company's ongoing technological initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable with frequent regional travel and occasional overtime?
- Do you have strong leadership and management skills, with a proven track record of driving results?
- Are you passionate about creating a "Different Experience" for customers and team members?
ASSUMPTION: Home Genius Exteriors values candidates who are driven, innovative, and committed to delivering exceptional customer service and driving results through strategic marketing initiatives.
⚠️ Potential Challenges
- Frequent regional travel may be required, which could present challenges for candidates with personal or family commitments
- The role involves leading a team through change and growth, which can present unique challenges and require strong leadership and communication skills
- The home improvement industry is competitive, and candidates must be prepared to adapt to market fluctuations and changing customer needs
- Candidates must be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and deadlines
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires frequent regional travel and on-site leadership of a field-based team
- While the core responsibilities of this role are similar to those of a Marketing Director in other industries, the unique challenges and opportunities presented by the home improvement industry make this role distinct
- Candidates with experience in door-to-door marketing or canvassing may find this role particularly appealing, as it offers the opportunity to leverage their unique skills and experience in a leadership capacity
ASSUMPTION: This role offers a unique blend of marketing and leadership responsibilities, with the opportunity to make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive customer acquisition and brand awareness
- Leading a team through a rebranding initiative, including the development of new marketing materials and the implementation of a new brand identity
- Conducting market research to identify new opportunities for growth and expansion, and developing strategic plans to capitalize on those opportunities
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Marketing Director might undertake in this role, but the specific projects and priorities will vary depending on the needs of the team and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Home Genius Exteriors support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the home improvement industry, and how does Home Genius Exteriors differentiate itself from its competitors?
- How does Home Genius Exteriors measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for growth and advancement within the company for a successful Marketing Director?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the home improvement industry and the specific needs of Home Genius Exteriors' customers
- Prepare examples of successful marketing campaigns or projects that showcase your ability to drive results and inspire team performance
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
