📌 Core Information
🔹 Job Title: Field Marketing Lead India
🔹 Company: Nokia
🔹 Location: India
🔹 Job Type: Full time
🔹 Category: Telecommunications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing end-user focused marketing strategies for new and existing products and services
- Creating demand and facilitating sales opportunities
- Acting as a link between R&D, technologies, and markets
- Contributing to product (portfolio) development based on customer feedback and market trends
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally.
📋 Key Responsibilities
✅ Develop and implement end-user focused marketing strategies for new and existing products and services
✅ Create demand and facilitate sales opportunities through effective marketing campaigns
✅ Act as a link between R&D, technologies, and markets to ensure products meet customer needs
✅ Contribute to product (portfolio) development based on customer feedback and market trends
✅ Collaborate with cross-functional teams to align marketing efforts with overall business objectives
ASSUMPTION: This role may require occasional travel to meet with customers, partners, and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in field marketing, product marketing, or a related role
Required Skills:
- Proven track record in developing and executing successful marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work cross-functionally and collaborate effectively with various teams
- Fluency in English
Preferred Skills:
- Experience in the telecommunications industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in market research, customer segmentation, and competitive analysis will be at an advantage.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and flexibility to work additional hours as needed
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Nokia is a global leader in this industry, providing network and cloud technology solutions.
Company Size: 10,001+ employees. This size allows for diverse opportunities and a robust infrastructure.
Founded: 1865. Nokia has a rich history and extensive experience in the telecommunications industry.
Company Description:
- At Nokia, we create technology that helps the world act together.
- As a B2B technology innovation leader, we are pioneering the future where networks meet cloud to realize the full potential of digital in every industry.
- Through networks that sense, think and act, we work with our customers and partners to create the digital services and applications of the future.
Company Specialties:
- Telecommunications and Software and Services
Company Website: www.nokia.com
ASSUMPTION: Nokia's focus on innovation and collaboration makes it an attractive employer for individuals seeking to work at the forefront of technology.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing function.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
Work Arrangement: On-site. This role requires a presence in the office to facilitate collaboration and communication with internal teams.
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion into other areas of marketing or related functions
- International assignments or relocation opportunities
ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities.
🌍 Location & Work Environment
Office Type: Corporate office. Nokia's India office is a modern, professional environment.
Office Location(s): Espoo, Southern Finland
Geographic Context:
- India is a large and diverse market with significant growth potential in the telecommunications industry.
- The office is located in the Greater Helsinki area, offering a mix of urban and suburban living options.
- The region has a humid continental climate, with warm summers and cold winters.
Work Schedule: Standard office hours with flexibility to work additional hours as needed to meet project deadlines or business demands.
ASSUMPTION: The work environment at Nokia's India office is collaborative, innovative, and fast-paced, reflecting the company's global culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other stakeholders
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Industry knowledge and market awareness
Application Tips:
- Highlight your experience in developing and executing successful marketing strategies
- Demonstrate your ability to work cross-functionally and collaborate effectively with various teams
- Showcase your understanding of the telecommunications industry and Nokia's business
ATS Keywords: Marketing strategies, sales opportunities, customer feedback, market trends, product development, end-user focused
ASSUMPTION: The application process at Nokia is competitive, and candidates should emphasize their relevant skills and experiences in their application materials.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful performance in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for the individual
- Quality in everything we do
- Accountability
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on execution
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you worked effectively with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and market developments?
ASSUMPTION: Nokia values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in market conditions and customer needs
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: Successful candidates will be able to manage their time effectively, work well under pressure, and adapt to changing circumstances.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or a Field Marketing Manager position in other companies.
- However, Nokia's focus on telecommunications and network technology sets this role apart from similar positions in other industries.
- Career progression in this role may lead to senior marketing roles or management positions within Nokia or other companies.
ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and competitive landscape.
📝 Sample Projects
- Developing a go-to-market strategy for a new telecommunications product
- Conducting market research to identify customer needs and preferences
- Creating and executing a marketing campaign to launch a new service offering
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role contribute to Nokia's overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic for this role?
- How does the company measure the success of its marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Nokia's company culture
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
