- Job Title: Field Marketing Manager
- Company: Diligent Corporation
- Location: Sydney, New South Wales, Australia
- Job Type: On-site (with travel within Asia Pacific region)
- Category: Marketing
- Date Posted: May 6, 2025
- Experience Level: 3-5 years
- Remote Status: On-site with travel
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive brand awareness, lead generation, and revenue growth.
- Collaborating with cross-functional teams to ensure alignment and success in achieving marketing objectives.
- Managing regional events, trade shows, and seminars to enhance brand visibility and generate leads.
- Partnering with channel partners to develop joint marketing programs and co-marketing initiatives.
- Analyzing campaign performance metrics and providing actionable insights for continuous improvement.
*ASSUMPTION:* This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving results through innovative marketing campaigns and effective project management.
📋 Key Responsibilities
- Strategy Development: Develop comprehensive marketing plans aligned with regional and global objectives, considering market trends, competitor analysis, and customer insights.
- Campaign Execution: Plan, execute, and optimize integrated marketing campaigns across various channels (digital, events, email, etc.) to drive demand generation and pipeline acceleration.
- Event Management: Oversee the planning, coordination, and execution of regional events, trade shows, and seminars to enhance brand visibility and generate leads.
- Partner Collaboration: Collaborate with channel partners to develop joint marketing programs, co-marketing initiatives, and promotional activities to drive mutual business goals.
- Reporting and Analysis: Track, analyze, and report on marketing campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
*ASSUMPTION:* Successful candidates will have a proven track record of driving measurable results through marketing campaigns and a strong ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus.
- Experience: 3-5 years of progressive experience in marketing, preferably in a B2B technology or related industry.
- Required Skills:
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and CRM systems (preferably Marketo and Salesforce).
- Ability to thrive in a fast-paced, dynamic environment and work effectively in cross-functional teams.
- Flexibility for travel within the Asia Pacific region as required.
*Assumption:* While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
- Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a Field Marketing Manager with 3-5 years of experience in Sydney)
- Benefits:
- Flexible work environment
- Comprehensive health benefits
- Generous time off policy
- Wellness programs
- Working Hours: Full-time, with flexible hours and the need for occasional travel within the Asia Pacific region.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Field Marketing Manager with 3-5 years of experience in Sydney. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically focused on Governance, Risk, and Compliance (GRC) solutions.
- Company Size: 1,001-5,000 employees
- Founded: 2001 (as a privately held company)
- Company Description: Diligent is the leading governance, risk, and compliance (GRC) SaaS company, empowering more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-suite, and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience, and make better decisions, faster.
- Company Specialties: Governance, Analytics, Insights, Collaboration Solutions, Entity Management, Board Portal Solutions, GRC, Compliance, Audit, Risk, ERM, and more.
*ASSUMPTION:* Diligent's focus on GRC solutions makes this role particularly suitable for candidates with experience in related industries or a strong interest in governance, risk, and compliance.
📊 Role Analysis
- Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the company.
- Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales, product marketing, and corporate marketing.
- Work Arrangement: On-site with travel within the Asia Pacific region as required. Occasional remote work may be possible, but the role is primarily based in Diligent's Sydney office.
- Growth Opportunities:
- Opportunities to work on high-impact projects and collaborate with global teams.
- Potential for career progression within the marketing department or other areas of the business.
- Exposure to a wide range of marketing disciplines and the chance to develop new skills.
*ASSUMPTION:* This role offers significant opportunities for professional growth and development, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
- Office Type: Diligent's Sydney office is a modern, collaborative workspace with a focus on employee well-being and productivity.
- Office Location: 61 W 23rd St, 4th Floor, New York, NY 10010, US (headquarters); 980 Howe Street, Suite 1300, Vancouver, BC V6Z 0C8, CA; 25 Dock Rd, Galway, Ireland H91 AK1V, US (Sydney office)
- Geographic Context: Sydney is a vibrant, multicultural city with a strong economy and a thriving tech industry. The city offers a high quality of life, with excellent educational institutions, cultural attractions, and recreational opportunities.
- Work Schedule: Full-time, with flexible hours and the need for occasional travel within the Asia Pacific region.
*ASSUMPTION:* The Sydney office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone or video screens, behavioral interviews, and a final presentation or case study.
- Key Assessment Areas: Candidates should be prepared to discuss their marketing experience, strategic thinking, project management skills, and ability to work effectively in cross-functional teams. They should also be ready to provide examples of their marketing campaigns and their results.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Include specific examples of your marketing campaigns and their outcomes.
- Be prepared to discuss your understanding of Diligent's business and the GRC industry.
*ASSUMPTION:* Diligent's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Marketo (for marketing automation and campaign management)
- Salesforce (for CRM and sales enablement)
- Other tools and technologies may be required based on specific marketing campaigns and projects.
*ASSUMPTION:* Proficiency in Marketo and Salesforce is essential for this role, as they are key tools for marketing campaign management and sales enablement at Diligent.
👔 Cultural Fit Considerations
- Company Values: Diligent's core values include creativity, innovation, collaboration, and a commitment to making a positive impact on the world.
- Work Style: Diligent values a flexible, dynamic, and collaborative work environment. Employees are encouraged to take initiative, work independently, and contribute to the company's overall success.
- Self-Assessment Questions:
- How do you align with Diligent's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- How do you approach collaboration and working effectively in cross-functional teams?
*ASSUMPTION:* Diligent's company culture is focused on innovation, collaboration, and making a positive impact on the world. Candidates who share these values and are eager to contribute to the company's mission are likely to be a good fit for this role.
⚠️ Potential Challenges
- The role requires occasional travel within the Asia Pacific region, which may be challenging for candidates who prefer to work remotely or have personal commitments that make travel difficult.
- The fast-paced, dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The need to collaborate effectively with cross-functional teams and manage multiple projects simultaneously may be challenging for candidates who struggle with time management or prioritization.
*ASSUMPTION:* While these challenges may present obstacles for some candidates, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on regional marketing strategies and execution, while related roles may have a broader scope or focus on specific marketing channels or functions.
- Industry-specific context: The GRC industry is highly competitive, with a strong focus on driving results and demonstrating a clear return on investment (ROI) for marketing campaigns.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department or other areas of the business. Candidates may progress to roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the company.
*ASSUMPTION:* This role is well-suited for candidates with experience in regional marketing or a strong interest in the GRC industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and lead generation in a specific Asia Pacific market.
- Planning and coordinating a regional event or trade show, including vendor management, logistics, and on-site execution.
- Collaborating with channel partners to develop and execute a joint marketing program, including co-branded content, events, or other promotional activities.
- Analyzing marketing campaign performance metrics and providing actionable insights to optimize future campaigns and improve overall marketing effectiveness.
*ASSUMPTION:* These sample projects are designed to give candidates a sense of the types of marketing initiatives they may work on in this role and the level of responsibility they will have for driving results.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for regional campaigns, and how is it allocated across different channels and activities?
- How does Diligent measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a successful marketing campaign that you have executed in a previous role, and what lessons you learned from that experience?
- How does Diligent support the professional development and growth of its marketing team members?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within the company?
*ASSUMPTION:* These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/diligentcorporation/jobs/5533896004).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of your marketing campaigns and their outcomes.
- Prepare for your interview by researching Diligent's business and the GRC industry, and be ready to discuss your understanding of the role and the company.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
