R

Field Marketing Manager

Replicant
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager

πŸ”Ή Company: Replicant

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Solely)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing field and marketing events, including trade shows and conferences
  • Building Replicant's brand and driving qualified pipeline for the sales team
  • Collaborating cross-functionally with Revenue Operations, Business Development Representatives, and Sales teams
  • Analyzing key performance indicators (KPIs) and providing actionable insights

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams to achieve common goals.

πŸ“‹ Key Responsibilities

βœ… Own planning and execution of a diverse range of field and marketing events

βœ… Ensure seamless orchestration of all events operations, from pre-event logistics to post-event evaluations

βœ… Partner with BDRs and Marketing to launch event promotion plans that maximize attendance and foster heightened engagement

βœ… Work cross-functionally with RevOps, BDRs, and Sales teams to ensure effective and timely post-event follow-up

βœ… Collaborate closely with the Sales team to actively inform and shape customer and prospect-oriented programs that drive pipeline growth and opportunity creation

βœ… Conduct thorough analysis and evaluation of key performance indicators (KPIs) and provide actionable insights and recommendations for pursuing new and effective tactics

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in a field and events marketing role, preferably within the fast-paced technology company and SaaS environment

Required Skills:

  • Proven track record of conceptualizing and executing impactful field marketing events and conferences
  • Experience working with external vendors (event agencies, design, event supply chain, and trade show organizers)
  • Experience with marketing automation and CRM platforms
  • Exceptional organizational skills and strong attention to detail

Preferred Skills:

  • Familiarity with Large Language Models (LLMs) and AI in customer service
  • Experience in a startup environment

ASSUMPTION: Candidates with experience in AI, customer service, or startup environments may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Field Marketing Manager with 4+ years of experience in a technology or SaaS environment)

Benefits:

  • Remote working environment that respects time zone differences
  • Highly competitive salaries, equity, and for US Employees, a 401(k) plan
  • Top of the line healthcare (medical, vision, and dental)
  • Health and Wellness Perk
  • Equipment Stipend
  • Flexible vacation policy
  • Amazing team trips and offsites
  • 5-week sabbatical after 4.5 years of service

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on Contact Center Automation and AI-driven customer service

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2017

Company Description:

  • Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service.
  • The company helps businesses automate their most common customer service calls while empowering agents to focus on more complex and nuanced customer challenges.
  • Replicant's AI platform allows consumers to engage in natural conversations across voice, messaging, and other digital channels to resolve their customer support issues, without the wait, 24/7.

Company Specialties:

  • Contact Center Automation
  • AI-driven Customer Service
  • Large Language Models (LLMs)

Company Website: https://www.replicant.com/

ASSUMPTION: Replicant is a growing company with a strong focus on innovation and customer service. They value employees who are proactive, adaptable, and committed to their mission.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Sr. Director of Demand Generation

Work Arrangement: Remote (Solely)

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunity to gain experience in AI and customer service industries
  • Chance to work with a diverse and talented team

ASSUMPTION: This role offers significant growth potential for the right candidate, as Replicant continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States (Candidates can work from anywhere within the US)

Geographic Context:

  • The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing candidates to choose a setting that suits their preferences.
  • Replicant's remote work policy allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week, with flexible hours and a focus on results)

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the Hiring Manager
  • In-depth interview with the Hiring Manager and other team members
  • Final interview with the Sr. Director of Demand Generation
  • Background check and reference check

Key Assessment Areas:

  • Event planning and execution skills
  • Cross-functional collaboration and communication
  • Data analysis and problem-solving
  • Cultural fit and alignment with Replicant's values

Application Tips:

  • Highlight your event planning experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Replicant's mission and values
  • Prepare examples of successful events you've planned and executed, including challenges faced and solutions implemented

ATS Keywords: Field Marketing, Event Planning, Trade Shows, Conferences, Sales Collaboration, Data Analysis, Marketing Automation, CRM Platforms, Organizational Skills, Attention to Detail

ASSUMPTION: Replicant's hiring process is designed to assess candidates' skills, experience, and cultural fit. They value candidates who are proactive, adaptable, and committed to their mission.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • CRM platforms (e.g., Salesforce, HubSpot CRM)
  • Event management software (e.g., Cvent, Eventbrite)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using marketing automation and CRM platforms, as well as other tools commonly used in event planning and management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Blade Runners: We take ownership and pride in influencing the outcomes of our goals. We value open and honest communication and proactively seek feedback.
  • Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission.
  • SjΓ€lvdistans (Self-Distance): We act with objectivity and remember that we are not our work. We trust everyone at Replicant to point out our blind spots and humbly admit their own.

Work Style:

  • Collaborative and cross-functional
  • Results-driven and focused on achieving common goals
  • Adaptable and comfortable working in a fast-paced environment

Self-Assessment Questions:

  • Do you take ownership of your work and actively seek feedback to improve?
  • Are you comfortable working collaboratively and taking on tasks of varying sizes and scopes?
  • Can you maintain objectivity and separate your work from your personal identity?

ASSUMPTION: Candidates who align with Replicant's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing multiple events simultaneously, requiring strong organizational skills and time management
  • Working with external vendors and coordinating various aspects of events, demanding strong communication and project management skills
  • Analyzing and interpreting data to make informed decisions, requiring strong data analysis skills
  • Adapting to a remote work environment, requiring self-motivation and discipline

ASSUMPTION: These challenges can be overcome by candidates with strong skills, experience, and a commitment to Replicant's mission and values.

πŸ“ˆ Similar Roles Comparison

  • Field Marketing Manager vs. Event Manager: While both roles focus on event planning and execution, the Field Marketing Manager role is more focused on driving brand awareness and generating qualified pipeline for the sales team, whereas the Event Manager role may be more focused on logistical aspects and on-site coordination.
  • Industry-specific context: Replicant's focus on AI-driven customer service sets this role apart from similar positions in other industries, as it requires an understanding of AI and its applications in customer service.
  • Career path comparison: This role can serve as a stepping stone to leadership positions in marketing or other areas of the business, as Replicant continues to grow and expand.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.

πŸ“ Sample Projects

  • Planning and executing a successful trade show or conference, including vendor management, logistics, and on-site coordination
  • Developing and implementing a targeted event promotion plan, in collaboration with BDRs and Marketing, to maximize attendance and engagement
  • Analyzing event performance data and providing actionable insights to inform future event planning and strategy

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager role at Replicant.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does Replicant support work-life balance for remote employees?
  • What opportunities are there for growth and professional development within the company?
  • How does Replicant measure the success of field marketing events, and what KPIs are most important?
  • What is the company's long-term vision for AI in customer service, and how does this role contribute to that vision?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its mission, as well as their ability to think critically and strategically.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your event planning experience and achievements
  • Write a cover letter that demonstrates your understanding of Replicant's mission and values, and your enthusiasm for the role
  • Prepare examples of successful events you've planned and executed, including challenges faced and solutions implemented
  • Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.