📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Level Access
🔹 Location: Remote - London - UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Bridging sales and marketing teams to drive revenue growth
- Strategic planning and execution of events, content, and programs
- Data-driven decision making to optimize marketing strategies
- Close collaboration with global sales teams
ASSUMPTION: This role requires a strong focus on data analysis and collaboration with cross-functional teams to succeed.
📋 Key Responsibilities
✅ Empower Sales Teams: Collaborate closely with a global sales team to create events, content, and programs that help start meaningful conversations and keep them moving forward.
✅ Create Impactful Events: Plan, coordinate, and execute virtual and in-person events tailored to specific segments and personas that captivate and engage high-value prospects and customers.
✅ Boost Demand Generation: Leverage and amplify demand gen efforts to strategically target and engage focus accounts.
✅ Monitor and Analyze Performance: Track key indicators like cost per lead, return on investment, pipeline performance, win rates, and revenue.
✅ Operational Excellence: Work cross-functionally across teams to manage budgets, build communication plans, develop content, and effectively run programs.
✅ Leverage Marketing Technology: Utilize CRM systems, marketing automation, and analytics tools to streamline processes, own leads end-to-end, and optimize marketing efforts.
✅ Post-Event Lead/Campaign Nurture: Experience with post-event lead/campaign nurture to ensure continuous engagement and conversion.
ASSUMPTION: This role may require occasional travel to attend or host events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
Experience: At least 5+ years of experience in events, field marketing, or a similar role.
Required Skills:
- Strong grasp of customer behavior and segmentation
- Excellent communication and collaboration abilities
- Multi-tasker with outstanding organization and problem-solving skills
- Strong analytical skills with an interest in data-driven decision making
- Willingness and ability to travel up to 20% of the year
Preferred Skills:
- Experience with CRM systems, marketing automation, and analytics tools
- Familiarity with post-event lead/campaign nurture strategies
ASSUMPTION: Candidates with experience in a similar role and familiarity with marketing technology tools will be at an advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in London)
Benefits:
- Competitive benefits package
- Bonus opportunities
- Unlimited vacation/FTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Level Access operates in the IT Services and IT Consulting industry, focusing on digital accessibility compliance software and services.
Company Size: Level Access is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Level Access was founded in 1997 and has since grown to support the accessibility initiatives of thousands of organizations worldwide.
Company Description:
- Level Access helps organizations create accessible and legally compliant websites, mobile apps, software, and other technology.
- The company combines a robust platform with deep accessibility expertise to support clients' accessibility initiatives.
- Level Access has worked with a wide range of organizations, from Fortune 500 enterprises to public sector and government agencies, educational institutions, and private sector businesses of all sizes.
Company Specialties:
- Web Accessibility
- Section 508
- WCAG
- CVAA
- AODA
- ADA
- Compliance
- A11y
- and VPAT
Company Website: http://www.levelaccess.com
ASSUMPTION: Level Access' focus on digital accessibility makes this role an excellent fit for candidates passionate about making technology accessible to all.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Field Marketing Manager reports directly to the Director of Field Marketing.
Work Arrangement: This role is remote, with the expectation of occasional travel for events and meetings.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department.
- Opportunities to collaborate with cross-functional teams and learn from experienced colleagues.
- Chance to develop expertise in digital accessibility and compliance.
ASSUMPTION: Success in this role may lead to opportunities for advancement within Level Access' marketing department.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel for events and meetings.
Office Location(s): Remote - London - UK
Geographic Context:
- London, UK, offers a vibrant and multicultural work environment.
- The city is home to numerous tech companies and startups, providing ample networking opportunities.
- London's time zone (GMT) allows for effective collaboration with global teams.
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited vacation/FTO.
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR.
- In-depth interview with the Director of Field Marketing to discuss the role and assess cultural fit.
- Final interview with key stakeholders to evaluate the candidate's skills and experience.
Key Assessment Areas:
- Strategic thinking and planning for events and campaigns.
- Data analysis and interpretation skills.
- Communication and collaboration abilities.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of digital accessibility and its importance in the tech industry.
- Prepare examples of successful events or campaigns you've managed, emphasizing their impact on revenue or customer engagement.
ATS Keywords: Field Marketing, Event Planning, Demand Generation, Data Analysis, Collaboration, Communication, Organization, Problem Solving, Customer Behavior, Segmentation, Marketing Technology, CRM Systems, Marketing Automation, Analytics Tools, Lead Nurturing
ASSUMPTION: Level Access uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Customer Focus
Work Style:
- Remote and flexible work environment
- Data-driven decision making
- Cross-functional collaboration
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you approach strategic planning and execution for events and campaigns?
- Can you provide an example of a time when you used data analysis to optimize a marketing strategy?
- How do you ensure effective communication and collaboration with cross-functional teams in a remote work environment?
ASSUMPTION: Candidates should assess their alignment with Level Access' company values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Occasional travel may be required, which could disrupt personal schedules.
- Managing multiple projects and deadlines may be challenging, requiring strong organizational skills.
- Working remotely may present distractions or require self-motivation to maintain productivity.
- Keeping up with industry trends and best practices in digital accessibility may be demanding.
ASSUMPTION: Candidates should consider these potential challenges and ensure they are comfortable addressing them in the role.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: This role focuses more on strategic planning and collaboration with sales teams, while an Event Manager may have a more operational focus.
- Field Marketing Manager vs. Demand Generation Manager: While both roles focus on driving revenue growth, a Demand Generation Manager may have a broader scope, including lead generation and nurturing across multiple channels.
- Career Path: This role can lead to advancement within Level Access' marketing department, potentially to a Director or VP of Field Marketing position.
ASSUMPTION: Candidates should consider how this role aligns with their career goals and interests within the marketing field.
📝 Sample Projects
- Planning and executing a virtual event for a specific industry vertical, with a focus on driving high-quality interactions and conversions.
- Analyzing event performance data to optimize future events and improve ROI.
- Collaborating with the sales team to develop targeted content and campaigns for key accounts.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does Level Access support the professional development of its employees?
- Can you describe the team structure and how this role fits within it?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Level Access measure the success of its field marketing efforts, and what key performance indicators (KPIs) are used?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates a candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful events or campaigns you've managed, emphasizing their impact on revenue or customer engagement.
- Follow up with the hiring manager or HR within a week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
