Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Legacy Restoration

🔹 Location: Orlando, FL

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local market activation strategies to drive lead generation
• Collaborating with the sales team to align marketing efforts with sales goals
• Leveraging marketing automation, CRM platforms, and AI tools to enhance campaign efficiency
• Analyzing campaign performance and making data-driven decisions to optimize results

ASSUMPTION: This role requires a strategic marketer with a strong analytical mindset and a passion for local activation. Experience in home improvement or related industries is a plus.

📋 Key Responsibilities

✅ Own the strategy and execution of high-impact campaigns tailored to local markets (Orlando, Jacksonville, Tampa)

✅ Drive lead generation through grassroots events, hyper-targeted social, local influencers, community sponsorships, and partnerships

✅ Align marketing efforts directly with local sales goals to boost conversion and revenue

✅ Drive local campaigns to respond to storms (hail, wind, and hurricanes)

✅ Partner with the Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms

✅ Test and iterate creative and offers quickly to maximize ROI and lead flow

✅ Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management, and reporting

✅ Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results

✅ Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert

✅ Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life

✅ Work closely with sales to build sales tools to support improvements in close rate

ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 3+ years of marketing experience with a proven track record of executing and optimizing multi-channel marketing strategies

Required Skills:

• Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI
• Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
• Proven experience working with tools like Canva, Adobe to do basic graphic design

Preferred Skills:

• Background in home improvement, home services, or construction-related marketing
• Knowledge of Power BI, marketing automation, and CRM platforms
• Google Ads, HubSpot, and/or other relevant marketing certifications
• Experience with PPC, SEO strategy, and paid social campaigns

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio can make up for a lack of formal education.

💰 Compensation & Benefits

Salary Range: $75,000 - $75,000 a year

Benefits:

• Health Insurance
• 401K Options

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a Field Marketing Manager role with 3-5 years of experience in the home services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Legacy Restoration is a family-founded and family-operated company in the home services industry, specializing in roofing services.

Company Size: Legacy Restoration has 185 employees, placing it in the small to mid-size category. This means applicants can expect a more personal work environment with closer collaboration between teams.

Founded: Legacy Restoration was founded in 2017, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Legacy Restoration is a family-founded and family-operated company built on the principles of honesty, quality, and integrity
• The company believes in changing lives one roof at a time and offers growth opportunities and on-the-job training
• Legacy Restoration is the highest-rated roofer in Florida and seeks to maintain its reputation for excellence

Company Specialties:

• Roofing services
• Storm damage repair
• Home improvement

Company Website: southernrnr.com

ASSUMPTION: Legacy Restoration's focus on family values and integrity creates a strong company culture that prioritizes employee satisfaction and customer service.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Field Marketing Manager reports directly to the Director of Marketing and works closely with the sales team.

Work Arrangement: This role is on-site, with a flexible work schedule that may require occasional weekend or evening work for events and campaigns.

Growth Opportunities:

• As Legacy Restoration continues to grow, there may be opportunities for the Field Marketing Manager to take on more responsibilities or move into a leadership role
• The company's focus on innovation and emerging technology creates opportunities for professional development in AI and marketing automation
• Working closely with the sales team can provide insights into the sales process and open up career paths in sales or business development

ASSUMPTION: Legacy Restoration's commitment to growth and innovation creates opportunities for employees to grow with the company and take on new challenges.

🌍 Location & Work Environment

Office Type: Legacy Restoration's office is a professional, collaborative workspace that encourages teamwork and communication.

Office Location(s): 2110 E Robinson St, Orlando, FL 32803

Geographic Context:

• Orlando is a vibrant, growing city with a diverse population and a strong economy
• The city offers a range of cultural attractions, entertainment options, and outdoor activities
• Orlando's subtropical climate and natural beauty make it an attractive place to live and work

Work Schedule: The work schedule for this role is full-time, with a flexible work arrangement that may require occasional overtime or weekend work for events and campaigns.

ASSUMPTION: Legacy Restoration's Orlando office provides a supportive and collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the Director of Marketing and other team members
• Final interview with the company leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of the home services industry and Legacy Restoration's unique value proposition
• Prepare examples of successful local marketing campaigns you've executed in the past
• Showcase your ability to analyze data and make data-driven decisions

ATS Keywords: Marketing Management, Strategic Thinking, Creative Thinking, Interpersonal Skills, AI, Data Analysis, Collaboration, Campaign Strategy, Lead Generation, Vendor Management, Graphic Design, PPC, SEO, Social Media, Marketing Automation, CRM

ASSUMPTION: Legacy Restoration's hiring process is designed to assess candidates' strategic thinking, creativity, and ability to work collaboratively with the team.

🛠️ Tools & Technologies

• Canva
• Adobe
• Power BI
• Marketing automation platforms (e.g., HubSpot)
• CRM platforms (e.g., Salesforce)
• AI tools (e.g., marketing analytics, predictive modeling)

ASSUMPTION: Legacy Restoration's use of marketing automation and AI tools requires candidates to have a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Honesty
• Quality
• Integrity
• Customer focus

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you have a growth mindset and a willingness to learn and adapt to new technologies?

ASSUMPTION: Legacy Restoration's company culture is built on a foundation of honesty, quality, and integrity, creating a supportive and collaborative work environment that prioritizes employee satisfaction and customer service.

⚠️ Potential Challenges

• Managing multiple local campaigns simultaneously may require strong organizational skills and time management
• Working with a diverse range of vendor partners may present communication and coordination challenges
• Occasional weekend or evening work for events and campaigns may be required
• The dynamic nature of the home services industry may require frequent adjustments to marketing strategies

ASSUMPTION: Legacy Restoration's commitment to growth and innovation creates opportunities for employees to overcome challenges and grow professionally.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Field Marketing Manager role requires a strong focus on local activation and grassroots marketing strategies
• Experience in the home services industry is preferred but not required, as Legacy Restoration provides on-the-job training and growth opportunities
• This role offers a unique blend of strategic thinking, creativity, and tactical execution, providing a well-rounded marketing experience

ASSUMPTION: Legacy Restoration's Field Marketing Manager role offers a unique opportunity for strategic marketers to gain experience in local activation and grassroots marketing strategies while working for a growing, innovative company in the home services industry.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive lead generation in response to a major storm event
• Collaborating with the sales team to create targeted marketing materials that support the sales process and improve close rates
• Analyzing campaign performance data to identify trends and optimize marketing strategies for future campaigns

ASSUMPTION: Legacy Restoration's Field Marketing Manager role offers a range of projects that allow strategic marketers to gain experience in local activation, data analysis, and collaboration with the sales team.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the company support the professional development of its marketing team members?
• Can you provide examples of successful local marketing campaigns executed by the company in the past?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Legacy Restoration's interview process is designed to assess candidates' strategic thinking, creativity, and ability to work collaboratively with the team, as well as their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful local marketing campaigns you've executed in the past
• Demonstrate your understanding of the home services industry and Legacy Restoration's unique value proposition
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.