📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Redpanda Data
🔹 Location: United State, Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (with travel)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing field marketing programs across North America and EMEA
- Supporting sales goals and driving brand awareness in key markets
- Managing end-to-end event logistics and ensuring brand consistency
- Collaborating with cross-functional teams to drive customer engagement and pipeline development
- Analyzing event performance and continuously improving efforts
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on generating pipeline and deepening customer relationships.
📋 Key Responsibilities
✅ Plan, execute, and optimize field marketing programs including regional events, meetups, executive dinners, and partner activations
✅ Align closely with sales, product marketing, and demand gen to support pipeline goals and regional GTM initiatives
✅ Manage end-to-end event logistics: venue selection, vendor coordination, swag & signage, registration, and on-site presence
✅ Collaborate with ADRs and AEs to drive pre- and post-event engagement
✅ Analyze and report on event performance, ROI, and lead quality to continuously improve efforts
✅ Help identify new field opportunities based on regional data, customer feedback, and sales input
✅ Ensure brand consistency and messaging alignment across all field touchpoints
ASSUMPTION: This role involves a significant amount of event planning and coordination, as well as data analysis and reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of field/event marketing experience, ideally at a B2B SaaS or developer-first company
Required Skills:
- Strong understanding of the sales funnel, pipeline development, and how marketing can support sales success
- Proven ability to manage multiple projects and vendors in a fast-paced environment
- Experience with platforms like Salesforce, Hubspot, and event management tools
- Willingness to travel ~40-50% for event execution
- Creative, detail-oriented, and driven to deliver outstanding attendee experiences
Preferred Skills:
- Passion for real-time data, open source, or developer tools
ASSUMPTION: Candidates should have a solid background in field marketing and a strong understanding of the sales funnel to excel in this role.
💰 Compensation & Benefits
Salary Range: $97,500 - $114,500 USD per year (based on experience and location)
Benefits:
- 100% remote work environment
- Competitive salary and benefits package
- Opportunity to work with a fast-moving, global team
Working Hours: Full-time (40 hours per week) with flexibility for event execution
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Benefits may vary based on the candidate's location and preferences.
📌 Applicant Insights
🔍 Company Context
Industry: Redpanda Data operates in the software development industry, focusing on streaming data platforms for developers.
Company Size: Redpanda Data has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Redpanda Data was founded in 2019, making it a relatively young and fast-growing company.
Company Description:
- Redpanda is a simple, powerful, cost-efficient, and Kafka® API compatible platform that eliminates Kafka complexity.
- The company is funded by premier investors including GV and Lightspeed.
- Redpanda is building the streaming data platform for developers, evolving streaming beyond the Apache Kafka® protocol into a unified “engine of record.”
Company Specialties:
- Streaming data platform
- Kafka API compatibility
- Real-time data
- Open source
- Developer tools
Company Website: redpanda.com
ASSUMPTION: Redpanda Data is a growing startup with a focus on innovation and developer-first solutions, providing opportunities for candidates to make a significant impact.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, product marketing, and demand gen teams.
Work Arrangement: This role is remote with travel requirements for event execution (up to 50%).
Growth Opportunities:
- Expanding the field marketing team and taking on a leadership role
- Gaining experience in a fast-growing startup environment
- Developing skills in event planning, data analysis, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for growth and development within a fast-moving startup environment.
🌍 Location & Work Environment
Office Type: 100% remote work environment
Office Location(s): United State, Canada
Geographic Context:
- The role requires travel for event execution, with a focus on North America and EMEA regions.
- The company has a remote-first culture, with team members around the globe.
- The role may require working with different time zones to accommodate global events.
Work Schedule: Full-time (40 hours per week) with flexibility for event execution
ASSUMPTION: The remote work environment provides flexibility and the opportunity to work with a global team, while travel requirements may vary based on event needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the VP of Marketing and other team members
- Background check and offer
Key Assessment Areas:
- Event planning and logistics
- Data analysis and reporting
- Cross-functional collaboration
- Creativity and attention to detail
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and company.
- Prepare examples of successful field marketing campaigns and their impact on pipeline development.
- Be ready to discuss your approach to event planning, data analysis, and cross-functional collaboration.
ATS Keywords: Field Marketing, Event Management, Sales Funnel, Pipeline Development, Project Management, Vendor Coordination, Data Analysis, Brand Consistency, Customer Engagement, B2B SaaS, Marketing Strategy, Collaboration, Attention to Detail, Creativity, Real-Time Data, Developer Tools
ASSUMPTION: The interview process will focus on assessing the candidate's event planning, data analysis, and cross-functional collaboration skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Event management tools (e.g., Eventbrite, Bizzabo)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The candidate should have experience with CRM and event management tools, as well as basic data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Power
- Cost-efficiency
- Kafka API compatibility
Work Style:
- Remote and flexible work environment
- Fast-paced and collaborative team culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable managing multiple projects and vendors simultaneously?
- Do you have a passion for real-time data, open source, or developer tools?
ASSUMPTION: Candidates should assess their fit with the company's remote work environment, fast-paced culture, and focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple events and vendors simultaneously
- Analyzing and reporting on event performance in a timely manner
- Ensuring brand consistency across various field touchpoints
- Travel requirements for event execution (up to 50%)
ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a skilled and organized field marketing manager.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Both roles focus on event planning and execution, but the Field Marketing Manager role has a broader scope, including pipeline development and regional GTM initiatives.
- Field Marketing Manager vs. Demand Generation Manager: While both roles focus on driving pipeline, the Field Marketing Manager role is more focused on field events and customer engagement, while the Demand Generation Manager role may have a broader scope, including digital marketing channels.
- Career Path: Field Marketing Manager → Senior Field Marketing Manager → Director of Field Marketing → VP of Marketing
ASSUMPTION: This role offers opportunities for growth and progression within the marketing department and the company as a whole.
📝 Sample Projects
- Planning and executing a regional event series, including venue selection, vendor coordination, and on-site presence
- Analyzing event performance data and using insights to optimize future events
- Collaborating with sales and product marketing teams to develop targeted campaigns for key accounts
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of field marketing programs?
- What opportunities are there for growth and development within the marketing department and the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event marketing experience and achievements
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of successful field marketing campaigns and their impact on pipeline development
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
