📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Barco
🔹 Location: Suzhou, Anhui, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans and budgets to drive sales growth and customer loyalty
- Managing a broad scope of marketing activities, including events, media, PR, advertising, digital marketing, and market research
- Launching products and managing channel marketing activities with a focus on lead generation
- Improving the lead conversion process and managing the end-to-end lead process
- Collaborating with stakeholders, including sales and headquarters, to align marketing efforts and secure buy-in
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple marketing activities and stakeholders.
📋 Key Responsibilities
✅ Define and implement specific marketing plans and budgets for your segment to ensure customer loyalty and sell additional solutions and services to existing and new customers, all in line with sales and growth objectives in China
✅ Cover the broad scope of marketing activities/campaigns, including events, media & PR, AdWords, online/social advertising, digital marketing, market research, etc.
✅ Develop specific launch goals, plans, and strategies
✅ Manage all channel marketing activities, with a strong focus on channel communication and lead generation
✅ Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel by developing nurturing processes to turn prospects into customers and upsell or cross-sell existing customers on new solutions and services
✅ Identify customers willing to participate in testimonials, case studies, or references and capture and advocate in a variety of programs
✅ Become the subject matter expert for your market(s): understand the market and customer needs and feed these insights to headquarters to ensure the region's future performance
✅ Align with and secure buy-in from multiple stakeholders, including sales and HQ segment marketing
✅ Report on campaign success and business contribution
✅ Prepare market analysis, competitor analysis, and value documents and product positioning based on global product marketing sharing
✅ Provide content and selection to marketing collateral and provide content to product press releases based on global product marketing sharing
✅ Collaborate closely with product management to translate value propositions into a winning solution portfolio and concrete product and services
ASSUMPTION: This role requires a strong understanding of the market and customers, as well as the ability to analyze and report on campaign performance and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on field marketing or channel marketing
Required Skills:
- Marketing plan development and budget management
- Event management and digital marketing
- Market research and lead generation
- Customer engagement and stakeholder alignment
- Campaign reporting and competitor analysis
- Content creation and product management collaboration
- Strong communication skills and English proficiency
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Mandarin
ASSUMPTION: Candidates with experience in the healthcare industry and fluency in Mandarin may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Field Marketing Manager with 5-10 years of experience in China, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Barco is a technology company that specializes in visualization and collaboration solutions for various industries, including healthcare, enterprise, and entertainment.
Company Size: Barco is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.
Founded: Barco was founded in 1934 and has since grown into a global leader in its industry.
Company Description:
- Barco believes that truly great engineering starts with a clear vision of a better, smarter, and healthier world
- The company accelerates innovation in healthcare, enterprise, and entertainment through visualization and collaboration technology
- Barco's mission is to create a bright tomorrow by delivering innovative solutions that enable customers to achieve their goals
Company Specialties:
- Displays, projectors, and LED solutions
- Custom imaging and medical displays
- ClickShare wireless presentation and AV control
- Laser projection and virtual reality
Company Website: http://www.barco.com
ASSUMPTION: Barco's focus on innovation and customer success makes it an attractive employer for marketing professionals seeking to make an impact in a dynamic industry.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position.
Reporting Structure: The Field Marketing Manager will report directly to the Marketing Director for the region.
Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a marketing management position
- Expansion of responsibilities to cover additional regions or product lines
- Professional development opportunities, such as training and certifications
ASSUMPTION: Barco offers growth opportunities for high-performing employees, with a focus on internal promotions and professional development.
🌍 Location & Work Environment
Office Type: Barco's Suzhou office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Room 709, CYTS Building, No. 5, South Street of Dong Zhi Men, Beijing, Dong Cheng District 100027, CN
Geographic Context:
- Suzhou is a major city in eastern China, located in the Yangtze River Delta region
- The city is known for its rich history, cultural heritage, and beautiful gardens
- Suzhou is a major economic hub and a significant center for the electronics industry
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of working remotely for specific tasks or projects.
ASSUMPTION: Suzhou's vibrant culture, historical sites, and convenient location make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Lead generation and customer engagement
- Stakeholder communication and alignment
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Barco's business and the specific needs of the role
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Be ready to discuss your approach to lead generation and customer engagement
ATS Keywords: Marketing plan, budget management, event management, digital marketing, market research, lead generation, customer engagement, stakeholder alignment, campaign reporting, competitor analysis, content creation, product management collaboration, English proficiency
ASSUMPTION: Barco's hiring process is designed to assess candidates' marketing skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Barco uses a variety of marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Barco puts customers at the heart of everything it does
- Innovation: Barco fosters a culture of continuous learning and improvement
- Collaboration: Barco encourages teamwork and cross-functional collaboration
- Integrity: Barco upholds the highest ethical standards in all its business practices
Work Style:
- Dynamic and fast-paced: Barco operates in a rapidly evolving industry and requires employees to be adaptable and proactive
- Data-driven: Barco uses data and analytics to inform decision-making and measure performance
- Results-oriented: Barco focuses on achieving tangible results and delivering value to customers
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of customers in a dynamic market?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
ASSUMPTION: Barco values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong work ethic and a passion for learning.
⚠️ Potential Challenges
- The role requires managing multiple marketing activities and stakeholders, which can be challenging and time-consuming
- Barco operates in a competitive industry, and the role may require working on weekends or evenings to attend events or meet deadlines
- The role may require travel to other regions or countries for events or meetings
- The role is based in Suzhou, which may present language barriers or cultural differences for candidates from other regions
ASSUMPTION: Barco offers support and resources to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Product Marketing Manager: Field Marketing Managers focus on regional or local market execution, while Product Marketing Managers develop and implement product marketing strategies at a global level
- Field Marketing Manager vs. Brand Manager: Field Marketing Managers focus on driving sales and customer engagement, while Brand Managers focus on building and maintaining brand awareness and equity
- Career progression: Field Marketing Managers may progress to marketing management or product marketing roles, while Brand Managers may progress to brand management or marketing strategy roles
ASSUMPTION: Barco offers opportunities for career growth and progression within the marketing function, with a focus on developing employees' skills and expertise.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product line
- Conducting market research to identify customer needs and preferences in a specific region
- Managing a team of channel marketing managers to drive lead generation and customer engagement
ASSUMPTION: Barco offers a variety of marketing projects and initiatives to challenge and develop employees' skills and expertise.
❓ Key Questions to Ask During Interview
- How does Barco support the growth and development of its marketing professionals?
- Can you describe the company's approach to cross-functional collaboration and stakeholder management?
- How does Barco measure the success of its marketing campaigns and initiatives?
- What opportunities are there for career progression within the marketing function at Barco?
- How does Barco support its employees in balancing work-life integration?
ASSUMPTION: Barco values candidates who are proactive and engaged in the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Be ready to discuss your approach to lead generation and customer engagement
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
