📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Sprinklr
🔹 Location: Dubai, UAE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with up to ~15% travel required
🚀 Job Overview
Key aspects of this role include:
- Acting as a trusted advisor and strategic partner to the sales team
- Executing sales-focused marketing programs with experience in account-based marketing and event management
- Collaborating with internal marketing functions and third parties to deliver against pipeline and revenue goals
- Working closely with sales leaders and global peers to craft and execute marketing plans
- Leveraging data to inform strategy and nurture relationships
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and analytical skills to drive sales pipeline growth through marketing efforts.
📋 Key Responsibilities
✅ Craft and execute marketing plans in partnership with stakeholders to achieve KPIs and quarterly pipeline targets
✅ Manage the end-to-end lead process, improving intake and conversion of the lead funnel
✅ Report on campaign success and business contribution on a divisional level
✅ Oversee the divisional field marketing budget and work with peers to innovate programming
✅ Provide the ‘voice-of-the-field’ for the wider marketing team to support a culture of constant improvement and innovation
ASSUMPTION: The role involves a mix of strategic planning, execution, and analysis to ensure marketing efforts drive sales pipeline growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8 years of experience in B2B marketing, with a focus on account-based marketing, field marketing, or events
Required Skills:
- Proven track record of delivering sales pipeline through regional marketing programs targeting enterprise organizations
- Experience building and executing a field/geo-specific marketing plan in partnership with sales teams, leadership, and third-parties
- Excellent communication, storytelling, and presentation skills
- Analytical mindset with experience using Salesforce and Power BI
- Ability to influence and/or manage significant marketing budget
Preferred Skills:
- Experience working in a high-growth, enterprise software company
- Fluency in Arabic and/or other local languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on driving sales pipeline growth through regional marketing programs.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Estimated based on market research for the role, experience level, and location)
Benefits:
- Comprehensive health plans
- Leading well-being programs
- Financial protection for you and your family
- Continuous learning opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sprinklr is a leading enterprise software company focused on customer experience management (CXM). They help businesses make their customers happier by providing a unified platform for all customer-facing functions.
Company Size: Sprinklr has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: 2009, with headquarters in New York City, USA
Company Description:
- Sprinklr's mission is to enable every organization on the planet to make their customers happier
- Their vision is to be the world’s most loved enterprise software company
- They focus on creating a culture where employees feel like they belong, are happier today than they were yesterday, and their contributions matter
Company Specialties:
- Social Media Management
- Customer Experience Management
- Enterprise Cloud Computing
Company Website: sprinklr.com
ASSUMPTION: Sprinklr's focus on customer experience and employee happiness sets it apart in the enterprise software industry.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Director Field Marketing for MEA
Work Arrangement: On-site with up to ~15% travel required
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Chance to influence marketing strategy and drive innovation
- Opportunities for career progression within the marketing function or broader organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Sprinklr's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Dubai Internet City
Office Location(s): Dubai Internet City, Dubai, UAE
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving tech industry
- The United Arab Emirates (UAE) offers a multicultural environment and tax-free income for expats
- Dubai Internet City is home to many multinational corporations and tech companies
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with a strong focus on technology and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Data analysis and reporting
- Communication and presentation skills
Application Tips:
- Highlight your experience in B2B marketing, with a focus on account-based marketing and event management
- Include specific examples of how you've driven sales pipeline growth through regional marketing programs
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Account-Based Marketing, Field Marketing, Event Management, Sales Pipeline, Marketing Strategy, Campaign Execution, Data Analysis, Communication Skills
ASSUMPTION: Sprinklr's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Salesforce
- Power BI
- Marketo (or similar marketing automation tools)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Sprinklr provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Sprinklr
- Invent & Innovate
- Never Settle
- Think Big, Start Small, Move Fast
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and iterative approach to marketing
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Sprinklr's customer-obsessed approach?
- How do you approach working collaboratively with cross-functional teams?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Sprinklr values candidates who are passionate about customer experience, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, high-growth environment
- Adapting to a dynamic and evolving marketing landscape
- Balancing strategic planning with day-to-day execution
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving pipeline growth, but Field Marketing Manager is more focused on regional and account-based marketing, while Demand Generation Manager focuses on broader, campaign-based marketing.
- Industry-specific context: Sprinklr's focus on customer experience management sets it apart from other enterprise software companies.
- Career path comparison: Field Marketing Manager is a mid to senior-level role with opportunities for growth into director or VP-level positions within marketing or broader leadership roles.
ASSUMPTION: This role offers a unique blend of strategic planning, execution, and analysis, with a focus on driving sales pipeline growth through regional marketing programs.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive pipeline growth for a specific product or service line
- Managing a large-scale event or conference, including logistics, speaker management, and post-event follow-up
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: These sample projects illustrate the mix of strategic planning, execution, and analysis required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Sprinklr's overall marketing strategy and how can I contribute to its success?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Sprinklr support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Sprinklr foster a culture of innovation and continuous improvement within its marketing function?
ASSUMPTION: These questions demonstrate a candidate's interest in Sprinklr's marketing strategy, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B marketing, with a focus on account-based marketing and event management
- Prepare examples of how you've driven sales pipeline growth through regional marketing programs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
