Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: F5

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Driving demand and awareness programs in the region
• Aligning marketing efforts with targeted campaigns to contribute to pipeline growth and deal acceleration
• Managing vendor relationships and interfacing between marketing and sales
• Executing multi-dimensional marketing programs, including both inbound and outbound tactics
• Operating as the interface between marketing and sales, and liaising with central demand functions

ASSUMPTION: This role requires a strategic mindset to align marketing efforts with sales goals and a strong understanding of both inbound and outbound marketing tactics.

📋 Key Responsibilities

✅ Increase demand for F5 solutions by executing campaigns directly in the India field via digital or physical channels

✅ Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall

✅ Diligence over meeting regional marketing MBOs, KPIs, and track linearity based on funnel management and flow

✅ Proactively work with sales on lead management and ensure expectations are managed in terms of lead follow-up and drive continuous process discipline

✅ Research, select, design, and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates

✅ Forecast, measure, and analyze reports on impact of field events to learn, improve, and justify investment

✅ Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs

✅ Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives

✅ Ensure discipline of post-initiative analysis to extract continuous learnings

✅ Report on marketing operations performance, lead management, and program ROI metrics

✅ Deliver regular weekly, monthly, and quarterly reports of lead flow to theatre marketing team

✅ Work with regional/theatre marketing on lead management process, marketing interlock process, and best practice syndication

✅ Formulate and lead telemarketing/tele-prospecting framework, working with the sales team as appropriate

✅ Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in business, Marketing, Communications, or equivalent level of experience

Experience: 10 - 15 Years of Marketing experience (B2B SaaS background preferred)

Required Skills:

• Excellent written and oral communication skills
• Must be experienced in functions such as: Campaign and Events, Customer References, Social Media
• Creative and analytical, eye for details, challenging assumptions, and following Metric, data-driven mindset
• Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry
• Open & growth-oriented mindset
• Willingness to work independently

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems (e.g., Salesforce)

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for a Field Marketing Manager with 10+ years of experience in the IT Services industry in Bangalore)

Benefits:

• Hybrid working mode
• Career growth and development opportunities
• Recognitions and Rewards
• Employee Assistance Program
• Competitive pay, comprehensive benefits, and cool perks
• Culture of Giving Back
• Dynamic Diversity & Inclusion Interest Groups

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: F5 operates in the IT Services and IT Consulting industry, focusing on application delivery, security, and cloud computing solutions.

Company Size: F5 is a mid-sized company with 5,001-10,000 employees globally, providing a structured yet agile work environment.

Founded: F5 was founded in 1996 and has since grown to become a global leader in its field.

Company Description:

• F5 delivers and secures every app, enabling organizations to create, secure, and run applications that enhance how we experience the evolving digital world.
• The company's flagship platform, F5 Application Delivery and Security Platform (ADSP), helps deliver and secure every app, every API, anywhere: on-premises, in the cloud, at the edge, and across hybrid, multicloud environments.
• F5 is committed to innovating and partnering with the world’s largest and most advanced organizations to deliver fast, available, and secure digital experiences.

Company Specialties:

• Application Delivery
• Web Acceleration
• Security
• Load-balancing
• WAN Optimization
• High Availability
• SSL VPN
• Network Traffic Management
• Network Hardware
• Cybersecurity
• DDoS Protection
• Cloud Computing
• Application Availability
• WAF
• Application Security
• Identity & Access Management

Company Website: http://www.f5.com

ASSUMPTION: F5's focus on application delivery and security makes it an attractive employer for professionals in these fields.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and a strategic mindset.

Reporting Structure: The Field Marketing Manager reports directly to the Regional Marketing Director and works closely with the sales team and other marketing functions.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Potential to take on more responsibility and advance to a leadership role within the marketing organization
• Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
• Access to training and development programs to support career growth

ASSUMPTION: F5's global presence and diverse product portfolio offer ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: F5's Bangalore office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 801 5th Ave, Seattle, Washington 98104, US; 90 Rio Robles, San Jose, CA 95134, US; F5 Networks Limited - Chertsey Gate West, 43-45 London Street, Chertsey, KT168AP, GB; 5 Temasek Boulevard, #08-01/02, Singapore, 038985, SG; 140 Arthur St, Sydney, New South Wales 2060, AU; Rehov 2229, Kiryat Atidim, Tel Aviv, Tel Aviv 61581, IL; Skyview Bldg 20 8th - 9th Floor, Unit 801-804, SY NO 83/1 PLOT NO 22 23 24 31 32 33 Raidurgam Madhapur, Hyderabad, Telangana 500081, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm, humid weather year-round

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of on-site and remote work.

ASSUMPTION: F5's global offices provide a diverse and inclusive work environment, with opportunities to collaborate with colleagues from various backgrounds and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the hiring manager and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and reporting
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with F5's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of F5's products and services, and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Research F5's company culture and be prepared to discuss how you would contribute to it

ATS Keywords: Marketing strategy, campaign planning, data analysis, communication, presentation, problem-solving, critical thinking, cultural fit, F5 products, F5 services

ASSUMPTION: F5's interview process is designed to assess both technical skills and cultural fit, with a focus on marketing strategy and campaign planning.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Experience with marketing automation tools, CRM systems, and data analysis tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Trustworthy
• One F5
• Inclusive

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Customer-focused and committed to delivering exceptional experiences

Self-Assessment Questions:

• How do you demonstrate F5's value of being customer-obsessed in your marketing efforts?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it, and what was the outcome?
• How do you ensure that your marketing efforts align with F5's overall business objectives and contribute to the company's success?

ASSUMPTION: F5 values a customer-obsessed, innovative, and collaborative work environment, with a focus on delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Keeping up with the latest marketing trends and technologies
• Balancing the need for data-driven decision-making with the need for quick execution and agility
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand and awareness, but the Field Marketing Manager is more focused on regional execution and alignment with sales, while the Demand Generation Manager may have a broader scope and more strategic focus.
• Industry-specific context: F5's focus on application delivery and security makes this role unique, as it requires a deep understanding of these technologies and their market landscape.
• Career path comparison: This role can serve as a stepping stone to leadership positions within the marketing organization, with opportunities to expand into other functions or take on more strategic responsibilities.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of this role is crucial for applicants to determine if this is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a regional campaign to drive demand for a new product launch
• Managing a local event to generate leads and increase brand awareness in a specific market
• Analyzing campaign performance data to identify trends, optimize tactics, and maximize ROI
• Collaborating with sales to develop and implement a lead management process that improves follow-up and conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does F5 support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 30-60-90 days?
• How does F5 measure the success of its marketing campaigns, and how does this role contribute to those metrics?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role and the company's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how you would contribute to F5's success in this role
• Prepare for the interview by researching F5's products, services, and company culture, and be ready to discuss your fit for the role and the organization
• If selected, be prepared to provide examples of your marketing experience and achievements, and demonstrate your problem-solving skills and strategic mindset
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

F5 offers equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.