📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Rocket Companies
🔹 Location: Ontario, Canada (Remote)
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Ontario, British Columbia, Quebec City, Alberta)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sales leaders to align marketing initiatives with sales goals
- Developing and executing targeted marketing plans to enhance pipeline coverage and drive new business
- Leading go-to-market strategies and coordinating marketing tactics to support regional sales
- Working with cross-functional teams to ensure consistent messaging and brand
- Integrating partner ecosystem into regional marketing efforts and collaborating on joint initiatives
- Measuring, analyzing, and reporting on campaign success to refine strategies and improve ROI
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on collaboration and data-driven decision making.
📋 Key Responsibilities
✅ Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals.
✅ Develop and execute a targeted marketing plan that enhances pipeline coverage, strengthens customer relationships, and drives new business.
✅ Lead go-to-market strategies and coordinate marketing tactics to support regional sales, including Account Based Marketing (ABM), Deal Based Marketing (DBM) and customer engagement.
✅ Work with cross-functional teams (demand gen, product marketing, corporate marketing, partner marketing, creative, etc.) to align on strategies and ensure consistent messaging and brand.
✅ Integrate partner ecosystem into regional marketing efforts and collaborate on joint initiatives.
✅ Measure, analyze, and report on the success of campaigns, providing data-driven insights to refine strategies and improve ROI.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing success and support sales goals.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent
Experience: At least 5+ years in field marketing; some prior sales experience is helpful
Required Skills:
- Knowledge of marketing principles, practices, processes, tactics and tools
- Ability to understand and support Sales and their priorities
- Ability to manage vendors, budget and ROI
- Drive for Operational Excellence and Superior Customer Experience
- Willingness to travel approximately 25%
- Committed to Rocket’s core values of empathy, humanity, trust and love
Preferred Skills:
- Experience with Account Based Marketing (ABM) and Deal Based Marketing (DBM)
- Familiarity with marketing automation tools and CRM
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates with a strong background in field marketing, sales experience, and a data-driven approach will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Field Marketing Manager with 5-10 years of experience in Canada, the estimated salary range is CAD 100,000 - 140,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Rocket Companies' products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions.
Company Size: 10,001+ employees. As a large organization, Rocket Companies offers diverse career opportunities and extensive resources.
Founded: 1985. Rocket Companies has a rich history and established reputation in the financial services industry.
Company Description:
- Rocket Companies is committed to creating a diverse environment and is proud to be an equal opportunity employer.
- The company is committed to compliance with all fair employment practices regarding citizenship and immigration status.
- Rocket Companies is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities.
Company Specialties:
- Mortgages
- Fintech
- Real estate
- Automotive
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies' diverse business portfolio and commitment to inclusion make it an attractive employer for candidates seeking growth and development opportunities.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Field Marketing Manager reports directly to the Head of Field Marketing and works closely with regional sales teams and cross-functional marketing teams.
Work Arrangement: Remote, with the flexibility to work from various locations within Canada. Occasional travel may be required (approximately 25%).
Growth Opportunities:
- Progression to a senior or director-level role within the marketing department
- Expansion into other business units or functions within Rocket Companies
- Development of leadership and management skills through mentoring and team-building opportunities
ASSUMPTION: This role offers strong potential for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote. While there is no physical office location, employees may have the opportunity to work from Rocket Companies' facilities in Detroit, Michigan, or other locations as needed.
Office Location(s): Ontario, British Columbia, Quebec City, Alberta
Geographic Context:
- Ontario: Home to Rocket Companies' Canadian headquarters and a significant portion of its workforce
- British Columbia: A region with a growing tech industry and a strong talent pool
- Quebec City: A historic city with a vibrant cultural scene and a lower cost of living compared to other major Canadian cities
- Alberta: A province with a diverse economy and a strong focus on innovation and technology
Work Schedule: Full-time, with flexibility for remote work. Employees can expect to work core business hours, with some flexibility to accommodate team meetings and collaboration.
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from various locations within Canada, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Head of Field Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and reporting
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Rocket Companies' business and the role's responsibilities in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
ATS Keywords: Field Marketing, Sales Engagement, Pipeline Development, Customer Engagement, Account Based Marketing, Deal Based Marketing, Cross-Functional Collaboration, Campaign Measurement, Data Analysis, Operational Excellence, Vendor Management, Budget Management, Information Security, Diversity and Inclusion, Customer Experience, Strategic Planning
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM software, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Understanding and sharing the feelings of others
- Humanity: Treating others with kindness, respect, and dignity
- Trust: Building and maintaining relationships based on honesty and reliability
- Love: Fostering a positive and inclusive work environment
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and finding innovative solutions to challenges
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- How do you demonstrate empathy and humanity in your daily work?
- Can you provide an example of a time when you built trust with a colleague or client?
- How do you foster a positive and inclusive work environment, and how have you done so in previous roles?
ASSUMPTION: Candidates who align with Rocket Companies' core values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with remote teams and stakeholders across different time zones
- Adapting to changes in marketing strategies and priorities
- Balancing the need for data-driven decision making with the need for quick execution and results
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving pipeline and revenue growth, but the Field Marketing Manager role is more focused on supporting regional sales teams and executing targeted marketing plans, while the Demand Generation Manager role is more focused on driving overall demand and awareness for the company's products or services.
- Industry-specific context: Rocket Companies operates in the financial services industry, which has unique marketing challenges and opportunities compared to other industries.
- Career path comparison: The Field Marketing Manager role offers opportunities for growth and advancement within the marketing department and the broader organization, with potential progression to senior or director-level roles.
ASSUMPTION: Candidates should consider the unique aspects of this role and the industry in which Rocket Companies operates when comparing it to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to support a regional sales team's quarterly pipeline goals
- Collaborating with cross-functional teams to create and distribute content that aligns with the company's brand and messaging guidelines
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Field Marketing Manager role, as well as the importance of data-driven decision making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing planning process for a quarter, and how does this role fit into that process?
- How does the company support the growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- How does the company measure the success of its marketing efforts, and how does this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the company's marketing strategies, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
