Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Pollo Campero

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing national marketing plans at the local market level
• Developing and managing local business plans to build commercial relevance and achieve sales goals
• Analyzing sales performance and providing insights to uncover opportunities
• Collaborating with local operations teams to achieve business objectives
• Acting as the local eyes and ears of the marketing team to inform program development

ASSUMPTION: This role requires a high degree of autonomy and local market knowledge to succeed. It's ideal for a self-starter with strong analytical and communication skills.

📋 Key Responsibilities

✅ Execute national marketing plans at the local market level with strategic grassroots community engagement

✅ Develop and manage the execution of short-term local business plans to build and maintain commercial relevance and achieve annual sales plans

✅ Support the execution and management of local store marketing budget to comply with budget parameters

✅ Provide comprehensive sales analysis by channel, day part, menu family, and day of the week to understand business performance and uncover opportunities

✅ Become the eyes and ears of the marketing team at the field level and support relevant local feedback to strengthen program and plan development

✅ Become a critical partner to the local operations team in developing relevant plans to achieve business objectives

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Communication, or equivalent

Experience: 5+ years of field marketing experience, with a focus on restaurant marketing

Required Skills:

• Proven experience in field marketing and local store marketing
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Fluency in English and Spanish
• Ability to work independently and manage multiple projects
• Strong budget management skills

Preferred Skills:

• Experience with CRM software
• Knowledge of the restaurant industry and local market trends
• Proficiency in Microsoft Office Suite

ASSUMPTION: Candidates with experience in the restaurant industry and a strong understanding of local market dynamics will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: USD $100,000.00 - USD $110,000.00 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off (vacation, sick, and holidays)
• Employee discounts

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role in the restaurant industry. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Pollo Campero operates in the competitive quick-service restaurant (QSR) industry, with a focus on chicken dishes

Company Size: Pollo Campero is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment

Founded: Pollo Campero was founded in 1971 in Guatemala and has since expanded to multiple countries, including the United States

Company Description:

• Pollo Campero specializes in traditional fried and citrus grilled chicken recipes
• The company offers a variety of menu items, including bowls, sandwiches, salads, and wings
• Pollo Campero focuses on providing high-quality, flavorful chicken dishes to its customers

Company Specialties:

• Chicken dishes
• Bowls
• Sandwiches
• Salads
• Wings

Company Website: https://us.campero.com/

ASSUMPTION: Pollo Campero's focus on high-quality chicken dishes and commitment to customer satisfaction sets it apart in the competitive QSR industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution

Reporting Structure: The Field Marketing Manager reports directly to the Marketing Director and works closely with local operations teams

Work Arrangement: This role requires at least 50% time spent on field work, with the remainder spent in the office or working remotely

Growth Opportunities:

• Advancement to a regional or national marketing role
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on special projects or initiatives

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the company and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Pollo Campero's corporate headquarters is located in Dallas, Texas, with regional offices throughout the United States

Office Location(s): Miami, Florida

Geographic Context:

• Miami is a vibrant, multicultural city with a strong restaurant industry
• The local market offers numerous opportunities for community engagement and partnership development
• Miami's diverse population provides a rich cultural landscape for marketing initiatives

Work Schedule: Full-time, with flexible hours to accommodate local market needs and events

ASSUMPTION: The local market dynamics in Miami present unique opportunities and challenges for this role, requiring a strong understanding of the local community and culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Director
• Final interview with key stakeholders, such as the local operations manager

Key Assessment Areas:

• Local market knowledge and understanding of the competitive landscape
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Budget management and analytical skills

Application Tips:

• Highlight relevant experience in field marketing and local store marketing
• Demonstrate a strong understanding of the local market and competitive landscape
• Showcase analytical skills and data-driven decision-making
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Field Marketing, Local Store Marketing, Sales Analysis, Community Engagement, Promotional Creation, Budget Management, Sales Training, Partnership Development, Bilingual Communication, Market Analysis, Operations Collaboration, Strategic Planning, Commercial Relevance, Traffic Drivers, Catering Management, Business Objectives

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the local market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing infrastructure and the local market's needs.

👔 Cultural Fit Considerations

Company Values:

• Quality: Providing high-quality, flavorful chicken dishes to customers
• Customer Satisfaction: Focusing on customer needs and preferences
• Collaboration: Working together to achieve business objectives
• Innovation: Continuously improving and adapting to market trends

Work Style:

• Self-starter with strong initiative and a proactive approach to problem-solving
• Strong communication and collaboration skills
• Data-driven and analytical mindset
• Adaptable and flexible, with the ability to work in a fast-paced environment

Self-Assessment Questions:

• How do you stay up-to-date with local market trends and customer preferences?
• Can you provide an example of a time when you successfully executed a local marketing campaign?
• How do you approach data analysis and using insights to inform decision-making?

ASSUMPTION: Successful candidates in this role will demonstrate a strong fit with Pollo Campero's company values and work style.

⚠️ Potential Challenges

• Navigating the competitive QSR landscape in the local market
• Balancing strategic planning with tactical execution
• Managing multiple projects and priorities simultaneously
• Adapting to the unique cultural dynamics of the local market

ASSUMPTION: The specific challenges faced in this role may vary based on the local market dynamics and the company's strategic priorities.

📈 Similar Roles Comparison

• This role is similar to other field marketing or local store marketing positions in the restaurant industry
• However, the focus on chicken dishes and the company's commitment to quality set it apart from competitors
• Candidates with experience in the restaurant industry and a strong understanding of local market dynamics will be particularly well-suited to this role

ASSUMPTION: The specific comparisons between this role and similar positions may vary based on the local market and the company's strategic priorities.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive foot traffic and sales
• Analyzing sales performance data to identify trends and opportunities for improvement
• Collaborating with the local operations team to develop and implement a catering strategy

ASSUMPTION: The specific projects undertaken in this role may vary based on the local market dynamics and the company's strategic priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What are the most significant challenges facing the local market, and how can this role address them?
• How does the company measure the success of its field marketing efforts?

ASSUMPTION: The specific questions asked during the interview may vary based on the local market dynamics and the company's strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful local marketing campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.