Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Erie Home

🔹 Location: Oklahoma City, Oklahoma

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building, coaching, and leading a team of door-to-door field marketers
• Driving performance and generating leads for home improvement solutions
• Recruiting, training, and managing a team of 7-12 reps
• Creating a positive, high-energy environment that produces results
• Working with exclusive roofing systems that offer unmatched durability, energy efficiency, and curb appeal

ASSUMPTION: This role requires strong leadership, communication, and motivational skills to effectively manage and coach a team of field marketers.

📋 Key Responsibilities

✅ Lead a team of 7-12 door-to-door field marketers, driving performance and generating leads for home improvement solutions

✅ Recruit, train, and manage team members to ensure appointments are scheduled with qualified homeowners

✅ Transport team to designated neighborhoods and create a positive, high-energy environment that produces results

✅ Achieve weekly pay of $1,000 plus monthly performance bonuses, with total compensation ranging from $75,000 to $125,000+ annually

✅ Enjoy full benefits package, including medical, dental, vision, life insurance, PTO, holiday pay, and a 401(k) with company match

✅ Utilize a company vehicle with a gas card for added convenience and receive cell phone reimbursement

✅ Qualify for exclusive military benefits, including tenure-based bonuses up to $5,000 and an inclusive retreat

✅ Realize opportunities for career growth and advancement with a company that invests in employee futures

ASSUMPTION: This role may require flexible availability, including midday, evenings, weekends, and the ability to work up to 50 hours per week when necessary.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: Minimum 1 year of experience in canvassing, political organizing, door-to-door sales, or community outreach

Required Skills:

• Outgoing and self-motivated with a passion for helping homeowners
• Quick thinker and strong communicator, capable of managing a team of 7-12 reps
• Leadership or management experience is a strong plus
• Experience in recruiting and hiring team members is highly valued
• Valid driver’s license with a clean driving record
• Tech-savvy and confident using iPads and digital tools

Preferred Skills:

• Bilingual or multilingual
• Experience in the home improvement industry

ASSUMPTION: While a college degree is not required, candidates with relevant experience and a proven track record of success in similar roles are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $75,000 to $125,000+ annually, based on performance

Benefits:

• Medical, dental, vision, life insurance
• PTO, holiday pay
• 401(k) with company match
• Company vehicle with gas card
• Cell phone reimbursement
• Exclusive military benefits

Working Hours: Flexible availability, midday, evenings, weekends, up to 50 hours per week when necessary

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Oklahoma City area.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing

Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth

Founded: 1976, with nearly 50 years of experience in the home improvement industry

Company Description:

• Established in 1976 and headquartered in Toledo, Ohio
• National leader in home improvement, ranking among the top 10 in Qualified Remodeler's Top 500
• Nearly 100 locations and over $525M in annual revenue, with rapid expansion into new markets
• Specializes in residential roofing and basement waterproofing solutions

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: www.workaterie.com

ASSUMPTION: Erie Home's extensive experience and large size provide a stable, established environment with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for advancement

Reporting Structure: This role reports directly to the Regional Manager or similar position

Work Arrangement: On-site, with flexible availability and the ability to work up to 50 hours per week when necessary

Growth Opportunities:

• Realistic opportunities for advancement, with top performers rising quickly
• Career growth potential within the expanding company
• Exposure to various aspects of the business, fostering well-rounded development

ASSUMPTION: Erie Home's rapid expansion and growth provide numerous opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: Corporate office, with a team-focused work environment

Office Location(s): 7002 Broadway Extension, Oklahoma City, Oklahoma 73116

Geographic Context:

• Oklahoma City, Oklahoma, with a population of approximately 650,000 people
• Ranked as one of the most affordable places to live in the United States
• Home to a diverse range of industries, including energy, healthcare, and technology

Work Schedule: Flexible availability, midday, evenings, weekends, up to 50 hours per week when necessary

ASSUMPTION: Oklahoma City's affordable cost of living and diverse industry base provide a supportive environment for both personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Leadership and management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Adaptability and flexibility in a fast-paced environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the home improvement industry and Erie Home's unique value proposition
• Prepare examples of your leadership and management experience, as well as your ability to drive results in a team environment
• Research Erie Home's company culture and be prepared to discuss how your values and work style align with the organization

ATS Keywords: Field Marketing, Door-to-Door Sales, Team Management, Recruiting, Training, Home Improvement, Roofing, Lead Generation, Appointment Setting, Performance Management

ASSUMPTION: Erie Home's interview process is designed to assess candidates' leadership, communication, and problem-solving skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• iPad for digital tools and resources
• Company-provided vehicle with gas card
• Various software and platforms for team management, performance tracking, and lead generation

ASSUMPTION: Erie Home provides the necessary tools and technologies for field marketers to succeed in their roles, including iPads, company vehicles, and various software platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of business
• Customer Focus: Placing the needs and satisfaction of customers at the forefront of all decisions and actions
• Continuous Improvement: Pursuing excellence through ongoing learning, innovation, and adaptation
• Teamwork: Collaborating effectively with colleagues to achieve common goals and drive collective success
• Accountability: Taking responsibility for one's actions and their impact on the organization and its customers

Work Style:

• Fast-paced and dynamic, with a focus on driving results and meeting performance targets
• Team-oriented, with a strong emphasis on collaboration and mutual support
• Adaptable and flexible, with the ability to thrive in a changing environment
• Customer-focused, with a genuine commitment to helping homeowners protect and enhance their homes

Self-Assessment Questions:

• Do you possess strong leadership and management skills, with a proven track record of driving team performance and results?
• Are you comfortable working in a fast-paced, dynamic environment, with the ability to adapt to change and thrive under pressure?
• Do you have a genuine passion for helping homeowners and a commitment to providing exceptional customer service?

ASSUMPTION: Erie Home's company culture values integrity, customer focus, continuous improvement, teamwork, and accountability, with a work style that emphasizes fast-paced, dynamic, team-oriented, adaptable, and customer-focused individuals.

⚠️ Potential Challenges

• Managing a team of 7-12 reps, requiring strong leadership and communication skills
• Working in a fast-paced, dynamic environment with the need to adapt to change and meet performance targets
• Recruiting, training, and managing team members, with the potential for high turnover in a field-based role
• Dealing with the unpredictability of door-to-door sales and the challenges of working in various neighborhoods and weather conditions
• Balancing the demands of a full-time role with the need for flexible availability, including midday, evenings, weekends, and up to 50 hours per week when necessary

ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that require strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Traditional Marketing Manager: Field Marketing Managers focus on door-to-door outreach and lead generation, while Traditional Marketing Managers oversee broader marketing strategies and campaigns
• Home Improvement Industry Context: Erie Home specializes in residential roofing and basement waterproofing solutions, with a focus on exclusive, high-quality products and exceptional customer service
• Career Path Comparison: Field Marketing Managers can advance to regional management or other leadership roles within the company, with opportunities for career growth and development in the expanding home improvement industry

ASSUMPTION: While Field Marketing Managers share some similarities with Traditional Marketing Managers, the role's focus on door-to-door outreach and lead generation sets it apart within the home improvement industry. Erie Home's unique value proposition and career growth opportunities make it an attractive choice for individuals seeking a challenging and rewarding role in the field.

📝 Sample Projects

• Developing and implementing a comprehensive training program for new field marketers to ensure consistent and effective door-to-door outreach
• Creating and executing targeted marketing campaigns to drive lead generation and appointment setting in specific neighborhoods or regions
• Analyzing and optimizing team performance metrics to improve overall productivity and results

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that Field Marketing Managers may undertake to drive performance and achieve success in their roles.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Erie Home support the professional development and growth of its Field Marketing Managers?
• What are the most significant challenges facing the team currently, and how can this role help address them?
• How does Erie Home foster a culture of collaboration and teamwork among its field marketers?
• What opportunities exist for career advancement within the company, and how can this role serve as a stepping stone for future growth?

ASSUMPTION: Asking these key questions during the interview process will help applicants better understand the role's expectations, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your leadership and management experience, as well as your ability to drive results in a team environment
• Research Erie Home's company culture and be prepared to discuss how your values and work style align with the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.