📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Midtown Home Improvements
🔹 Location: Wood Dale, IL
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of field marketers
- Canvassing neighborhoods to schedule free estimates with homeowners
- Promoting Midtown's home improvement services
- Tracking daily performance and assisting team members in reaching goals
ASSUMPTION: This role requires a balance of leadership, sales, and marketing skills. It's ideal for candidates with experience in these areas, looking to grow into a management position.
📋 Key Responsibilities
✅ Lead, coach, and manage a team of field marketers
✅ Canvass neighborhoods to schedule free estimates with homeowners
✅ Promote Midtown's services: decks, fences, windows, siding, and roofing
✅ Track daily performance and assist team members in reaching goals
✅ Represent Midtown with professionalism and enthusiasm
ASSUMPTION: This role involves a significant amount of outdoor work and requires strong communication skills to engage with homeowners effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of marketing, sales, or team leadership experience
Required Skills:
- Proven leadership and team management skills
- Excellent communication and interpersonal skills
- Valid driver's license and reliable transportation
- Ability to work outdoors for extended periods
- Dependable attendance and work ethic
Preferred Skills:
- Fluency in Spanish (a plus, but not required)
- Experience with CRM software
ASSUMPTION: While a degree is preferred, relevant experience and skills are equally valuable for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 annually (base + performance bonuses). Long-term opportunity: earn $100,000+ with tenure and strong performance.
Benefits:
- Health insurance
- 401(k) retirement plan
- Paid holidays and PTO
- Employee discounts on remodeling services
- Paid training and strong leadership support
- Career advancement opportunities
Working Hours: 12:00 PM – 7:00 PM, Monday through Saturday as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Chicago metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry: Midtown Home Improvements is a local, family-owned and operated construction company specializing in interior and exterior home improvements throughout the St. Louis and Kansas City metro areas.
Company Size: Mid-sized (51-200 employees)
Founded: April 1990
Company Description:
- Award-winning full-line residential remodeler
- Specializes in interior and exterior home improvements
- Focuses on quality craftsmanship and customer satisfaction
Company Specialties:
- Exterior remodeling: decks, fences, windows, siding, and roofing
- Interior remodeling: kitchens, bathrooms, and basement finishing
Company Website: midtownhomeimprovements.com
ASSUMPTION: Midtown Home Improvements is known for its quality workmanship and excellent customer service, which are key aspects of its company culture.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, with a flexible schedule that may include weekends and evenings
Growth Opportunities:
- Advancement to senior management or director-level positions
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers significant growth potential for the right candidate, given Midtown's history of promoting from within.
🌍 Location & Work Environment
Office Type: Field-based, with occasional meetings at the company's headquarters in Wentzville, Missouri
Office Location(s): Wood Dale, IL (primary), with occasional travel to other Midtown locations
Geographic Context:
- Wood Dale is a suburb of Chicago, located approximately 20 miles west of the city
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Wood Dale has a population of around 13,000 residents and a median household income of approximately $75,000
Work Schedule: Flexible, with a focus on peak hours for customer engagement (afternoons and evenings)
ASSUMPTION: The Wood Dale location offers a diverse customer base and a mix of urban and suburban environments, providing a unique challenge for marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Director to discuss leadership style and marketing strategies
- Final interview with the company's leadership team to assess overall fit and answer any remaining questions
Key Assessment Areas:
- Leadership and team management skills
- Sales and marketing acumen
- Communication and interpersonal skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume to highlight relevant leadership, sales, and marketing experience
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Midtown's business
- Be ready to discuss your marketing strategies and how you would approach leading and managing a team in this role
ATS Keywords: Field Marketing, Team Leadership, Sales, Marketing, Customer Engagement, Home Improvement, Construction
ASSUMPTION: Midtown Home Improvements uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
- Social media platforms (e.g., Facebook, Instagram, and LinkedIn)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Quality craftsmanship
- Customer satisfaction
- Integrity and honesty
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and problem-solving-focused
- Results-driven and goal-oriented
- Customer-centric and service-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and able to problem-solve effectively in dynamic situations?
- Are you results-driven and focused on achieving goals?
- Do you have a strong customer focus and a commitment to exceptional service?
ASSUMPTION: Midtown Home Improvements values employees who embody their core values and work style, fostering a strong company culture.
⚠️ Potential Challenges
- Managing a team in a field-based environment with varying schedules and locations
- Adapting to the unique challenges of the home improvement industry and its customers
- Balancing the demands of sales, marketing, and team leadership in a single role
- Working outdoors in various weather conditions
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on sales and team management, as well as outdoor work and customer engagement
- In the home improvement industry, customer relationships are crucial, and this role offers the opportunity to build and maintain those connections
- This role offers significant growth potential, with the opportunity to advance to senior management or director-level positions
ASSUMPTION: While this role shares similarities with other marketing and sales positions, its unique focus on field-based team management and customer engagement sets it apart.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase leads and appointments in a specific neighborhood
- Coaching and mentoring team members to improve their sales and customer engagement skills
- Analyzing and optimizing team performance metrics to maximize productivity and efficiency
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the Field Marketing Manager role at Midtown Home Improvements.
❓ Key Questions to Ask During Interview
- How does Midtown support the growth and development of its marketing and sales teams?
- What are the most significant challenges facing the field marketing team, and how can this role address them?
- How does Midtown measure the success of its field marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration and knowledge-sharing between the field marketing team and other departments within Midtown?
- How does Midtown foster a positive and inclusive company culture, and what role does this position play in maintaining that culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your leadership, sales, and marketing experience, as well as any relevant skills and accomplishments
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of Midtown's business and the home improvement industry
- If applicable, include any relevant portfolio pieces or examples of your marketing and sales work
- Follow up with a polite email one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
