📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: CoLab Software
🔹 Location: Canada, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Building and scaling field marketing programs from scratch
- Creating experiential events and pipeline programs to drive enterprise pipeline growth
- Collaborating with cross-functional teams to maximize event ROI
- Working closely with the CMO to develop and execute events strategy
- Managing event logistics and vendor relationships
ASSUMPTION: This role requires a balance of strategic planning and hands-on tactical execution, with a focus on driving high-quality pipeline and collaborating with sales and marketing teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive events and experiences strategy to drive substantial enterprise pipeline growth
✅ Create a multi-pronged strategy for both new logo acquisition and expansion into existing accounts
✅ Oversee event logistics, including shaping event themes, building landing pages, managing vendors, and setting lead goals
✅ Work cross-functionally with marketing and sales to maximize event ROI
✅ Build successful campaigns and events into repeatable programs
✅ Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple events and programs simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in field marketing, with a focus on B2B technology
Required Skills:
- Proven experience defining, planning, and executing field marketing, events, and ABM strategies
- Strong project management skills, including excellent communication around project timelines, responsible individuals, and status
- Experience working with customers in manufacturing (industrial equipment, heavy equipment, automotive) is a plus
Preferred Skills:
- Experience with event management software and marketing automation platforms
- Familiarity with the manufacturing industry and its target accounts
ASSUMPTION: Candidates with experience in B2B technology and a strong background in event management are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Field Marketing Manager with 3-5 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on engineering collaboration and design review processes
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a focus on simplifying design review processes for engineering teams
Company Description:
- CoLab is a cloud-based platform purpose-built for fast, effective design review
- The company helps engineering teams review designs together, capture useful feedback, and track issues through to action
- CoLab integrates with PLM systems and pulls together design discussions previously lost in emails, spreadsheets, and notebooks
Company Specialties:
- Engineering collaboration
- Computer-aided design (CAD)
- Design review process
- Issue tracking
- Product development
Company Website: http://www.colabsoftware.com
ASSUMPTION: CoLab Software is a growing company with a strong focus on innovation and collaboration within the engineering industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with cross-functional teams, including sales and customer success
Work Arrangement: Remote, with flexible work hours and the ability to work from anywhere in Canada
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands
- Opportunities to learn and develop skills in event management, ABM, and marketing strategy
- Chance to work closely with the CMO and gain valuable mentorship and guidance
ASSUMPTION: This role offers a unique opportunity to build and scale field marketing programs from scratch, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Canada-wide
Geographic Context:
- Canada is a large country with diverse regions and time zones, allowing for flexibility in work hours and collaboration with team members
- The remote work environment offers opportunities to work from various locations and maintain a healthy work-life balance
- CoLab Software is headquartered in St. John's, Newfoundland and Labrador, with a focus on the manufacturing industry
Work Schedule: Full-time, with flexible hours and the ability to work remotely from anywhere in Canada
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that candidates can manage their time effectively and maintain strong communication with the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CMO to discuss the role, responsibilities, and strategic vision
- Case study or project presentation to demonstrate event planning and execution skills
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Event planning and execution skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience in field marketing, event management, and ABM
- Prepare a case study or project presentation that demonstrates your ability to plan and execute successful events
- Research CoLab Software and the manufacturing industry to showcase your understanding of the company and its target market
ATS Keywords: Field Marketing, Events, ABM, Project Management, Strategic Planning, Tactical Execution, Collaboration, Communication, Logistics, Campaign Management, Customer Engagement, Sales Alignment, Detail Orientation, Pipeline Growth, Branding, Vendor Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who can demonstrate strong event planning and execution skills, as well as strategic thinking and collaboration abilities.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Bizzabo, or Allie.ai)
- Marketing automation platforms (e.g., Marketo, Pardot, or HubSpot)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Familiarity with event management software and marketing automation platforms is preferred, but not required, as the company may provide training and support for new tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoLab Software values creativity and continuous improvement in all aspects of the business
- Collaboration: The company fosters a culture of teamwork and open communication, both internally and with clients
- Customer-centric: CoLab Software prioritizes the needs and feedback of its customers to drive product development and improvement
Work Style:
- Fast-paced: The company operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive
- Results-driven: CoLab Software values employees who can set clear goals, track progress, and deliver meaningful results
- Data-informed: The company uses data and analytics to guide decision-making and inform strategic planning
Self-Assessment Questions:
- How do you stay organized and manage your time effectively in a fast-paced environment?
- Can you provide an example of a successful event you planned and executed, and how you measured its impact?
- How do you approach collaboration and communication with cross-functional teams, and how do you ensure that everyone's voices are heard?
ASSUMPTION: Candidates who are adaptable, results-driven, and data-informed are likely to be a strong fit for CoLab Software's culture and work environment.
⚠️ Potential Challenges
- Managing multiple events and programs simultaneously, with tight deadlines and high expectations
- Working remotely and maintaining strong communication with team members and stakeholders
- Adapting to a fast-paced and dynamic work environment, with changing priorities and shifting goals
- Building and scaling field marketing programs from scratch, with limited existing infrastructure and processes
ASSUMPTION: These challenges are inherent to the role and require candidates who are adaptable, organized, and able to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: While both roles focus on event planning and execution, the Field Marketing Manager role is more strategic and focused on driving pipeline growth, while the Event Manager role is more tactical and focused on day-to-day event logistics
- Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role is more focused on field marketing and events, while the Marketing Manager role is more broad and encompasses all aspects of marketing, including digital marketing, content marketing, and branding
- Field Marketing Manager vs. Sales Development Representative: The Field Marketing Manager role is focused on driving pipeline growth through events and field marketing, while the Sales Development Representative role is focused on generating qualified leads and setting appointments for the sales team
ASSUMPTION: This role is distinct from similar roles in marketing and sales, with a unique focus on field marketing, events, and ABM.
📝 Sample Projects
- Planning and executing a large-scale industry conference, including vendor management, logistics, and on-site staffing
- Developing and implementing an ABM strategy to target key accounts in the manufacturing industry
- Creating and managing a series of webinars or virtual events to educate customers and prospects about CoLab's products and services
ASSUMPTION: These sample projects are representative of the types of initiatives the Field Marketing Manager may be responsible for, but the specific projects will vary depending on the company's priorities and goals.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for CoLab Software, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CoLab Software support the professional development and growth of its employees, particularly in the marketing department?
- What are the most challenging aspects of this role, and how has the company supported previous Field Marketing Managers in overcoming these challenges?
- How does CoLab Software measure the success of its field marketing programs, and what key performance indicators (KPIs) will I be responsible for tracking and reporting?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the team, and to help candidates assess the fit and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing, event management, and ABM
- Prepare a case study or project presentation that demonstrates your ability to plan and execute successful events
- Research CoLab Software and the manufacturing industry to showcase your understanding of the company and its target market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
