Field Marketing Manager

📌 Core Information

Job Title: Field Marketing Manager

Company: ColorTokens

Location: Bengaluru, Karnataka, India

Job Type: On-site, Full-time

Category: Marketing

Date Posted: April 10, 2025

Experience Level: 5-10 years

Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Planning and executing high-impact field marketing initiatives and events
• Collaborating with sales teams to drive event attendance and maximize ROI
• Supporting integrated regional campaigns and analyzing performance metrics
• Working with vendors and managing event logistics
• Developing and executing webinar strategies to drive engagement and conversion

ASSUMPTION: This role requires a dynamic and results-driven individual with strong project management skills and the ability to thrive in a fast-paced environment. Experience in B2B field marketing, event management, and demand generation is essential for success in this role.

📋 Key Responsibilities

Event & Field Marketing

• Plan, execute, and manage impactful field marketing initiatives and events, including trade shows, conferences, roundtables, and executive events in APAC and EMEA regions
• Own end-to-end event logistics, vendor management, booth experience, branding, and on-site execution
• Collaborate with regional sales and business development teams to drive event attendance and maximize ROI
• Track, analyze, and report on event performance, leads, pipeline contribution, and revenue impact

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines simultaneously.

Webinars & Digital Events

• Develop and manage a global webinar calendar aligned with campaign themes and sales priorities
• Collaborate with internal SMEs and product teams to develop compelling webinar content
• Drive webinar promotion and attendee acquisition through integrated marketing campaigns
• Analyze webinar success metrics and continuously optimize for engagement and conversion

ASSUMPTION: This role requires strong communication skills, both written and verbal, and the ability to work effectively with cross-functional teams.

Demand Generation & Campaign Execution

• Support integrated regional campaigns with digital, email, and content-based programs to build awareness and generate qualified leads
• Localize and adapt global campaigns to regional nuances, sales goals, and buying behavior
• Maintain campaign performance dashboards and track key metrics using HubSpot and Salesforce

ASSUMPTION: This role requires strong analytical skills and the ability to draw actionable insights from marketing data.

Sales Collaboration & Pipeline Impact

• Work hand-in-hand with regional Sales teams to follow up on leads, accelerate pipeline, and support deal closure
• Regularly share insights and feedback with Sales to improve campaign targeting and engagement

ASSUMPTION: This role requires strong interpersonal skills and the ability to build and maintain effective working relationships with sales teams.

🎯 Required Qualifications

Education & Experience

• Education: Bachelor's degree in Marketing, Business, or a related field
• Experience: 6-8 years of experience in B2B field marketing, events, and demand generation

Required Skills

• Proven track record of planning and executing successful field events and webinars across global regions
• Proficient in marketing platforms like HubSpot, Salesforce, and webinar tools (Zoom, ON24, etc.)
• Strong analytical skills with the ability to draw actionable insights from marketing data
• Excellent project management, organizational, and interpersonal skills
• Comfortable working with global teams across time zones, especially India and the US
• Self-starter with a proactive mindset and ability to work independently

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and the ability to thrive in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (based on industry standards for a role of this level and location)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans with company matching
• Generous time off and flexible work arrangements
• Employee assistance programs
• Professional development opportunities
• And more, as listed on the ColorTokens careers page

Working Hours: 40 hours per week, with flexibility for remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cybersecurity and enterprise microsegmentation

Company Size: 201-500 employees, with a dynamic and collaborative work environment

Founded: 2015, with a strong focus on innovation and impact in the cybersecurity industry

Company Description:

• ColorTokens is a leading enterprise microsegmentation company that stops the lateral spread of ransomware and malware within an organization’s diverse network topology
• The ColorTokens Xshield platform visualizes traffic flows between workloads, devices, and the internet, enforces granular micro-perimeters to stop unauthorized traffic, and isolates crown-jewel assets and compromised systems in response to a breach
• ColorTokens protects organizations by stopping ransomware and malware in their tracks, saving millions of dollars in business operations interruption

Company Specialties:

• Cyber Security
• Security
• Software Defined Security
• Zero Trust
• Microsegmentation
• Legacy Systems
• Hybrid Environments
• Multi-cloud
• Cloud Security
• 360 Degree Network Visibility
• Time to Value
• and Deep Cloud Scanning

Company Website: ColorTokens

ASSUMPTION: ColorTokens fosters a culture of innovation, collaboration, and informed decision-making, with a strong focus on customer focus, alignment, empowerment, and informed decision-making.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and career advancement within the company

Reporting Structure: This role reports directly to the Director of Marketing or a similar role, depending on the organizational structure

Work Arrangement: On-site, with occasional remote work flexibility

Growth Opportunities:

• Potential career progression to senior marketing roles or management positions within the company
• Opportunities to work on high-impact projects and drive strategic initiatives
• Access to ongoing learning and development opportunities in a dynamic industry

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing industry and make a significant impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with a focus on employee comfort and productivity

Office Location(s): Bengaluru, Karnataka, India (with additional offices in San Jose, California, USA, and other global locations)

Geographic Context:

• Bengaluru is a major tech hub and the capital of the Indian state of Karnataka, offering a vibrant and multicultural work environment
• The city is known for its pleasant climate, extensive green spaces, and a high quality of life
• Bengaluru is also home to a thriving startup ecosystem and a strong presence of multinational corporations

Work Schedule: Standard office hours with flexibility for remote work on occasion

ASSUMPTION: Bengaluru offers a unique blend of traditional Indian culture and modern urban living, making it an attractive location for both local and expatriate employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager or a member of the HR team
• In-depth behavioral and situational interviews with the marketing team and other stakeholders
• Final round interviews with senior leadership, if applicable

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Project management and organizational skills
• Adaptability and cultural fit
• Marketing platform proficiency and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Research ColorTokens and the cybersecurity industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Field Marketing, Event Management, Demand Generation, Campaign Execution, Webinars, Sales Collaboration, Project Management, Analytical Skills, Marketing Platforms, B2B Marketing, Vendor Management, Lead Tracking, Content Development, Customer Focus, Collaboration, Innovation

ASSUMPTION: The interview process at ColorTokens is designed to assess your skills, cultural fit, and potential to contribute to the company's marketing efforts and overall success.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Zoom
• ON24
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Collaboration
• Mutual Respect
• Informed Decision-Making

Work Style:

• Dynamic and fast-paced
• Results-driven and proactive
• Adaptable and open to change
• Strong project management and organizational skills
• Excellent communication and interpersonal skills

Self-Assessment Questions:

• How do you align with the company's value of customer focus, and can you provide an example of a time when you went above and beyond to meet a customer's needs?
• How do you handle working in a dynamic and fast-paced environment, and can you describe a time when you had to adapt to significant changes or challenges?
• How do you approach collaboration and working with global teams, and can you share an example of a successful cross-cultural collaboration experience?

ASSUMPTION: ColorTokens values diversity, inclusion, and collaboration, and candidates should be prepared to demonstrate their fit with the company's culture and values during the interview process.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events and conferences
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations
• The role may require working with global teams across different time zones, which can present communication and collaboration challenges
• The cybersecurity industry is dynamic and ever-evolving, requiring continuous learning and adaptation

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on field marketing, event management, and demand generation within the cybersecurity industry
• Unlike related roles in marketing or event management, this role requires a deep understanding of the cybersecurity industry and its trends
• Career paths in this role may lead to senior marketing roles or management positions within the company, with opportunities for growth and career advancement

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing industry and make a significant impact on the company's marketing efforts and overall success, with potential for career growth and advancement.

📝 Sample Projects

• Planning and executing a successful field marketing event with a high attendance rate and positive ROI
• Developing and executing a webinar strategy that drives engagement and generates qualified leads
• Collaborating with sales teams to follow up on leads, accelerate pipeline, and support deal closure
• Analyzing campaign performance data to optimize targeting and engagement

ASSUMPTION: These sample projects are meant to illustrate the types of tasks and responsibilities associated with this role, and candidates should be prepared to discuss their relevant experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and long-term goals?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's marketing strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Research ColorTokens and the cybersecurity industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.