Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Sysdig

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: Wed Mar 26 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing regional marketing programs to drive awareness and lead generation
• Planning and managing events and webinars targeting enterprise accounts in APAC
• Collaborating with APJ marketing to align campaign strategies
• Supporting sales teams with targeted campaigns for pipeline growth

ASSUMPTION: The role involves close coordination with sales for integrating marketing strategies, as these are essential to generate leads in target accounts effectively.

📋 Key Responsibilities

✅ Develop and execute regional marketing programs to increase brand awareness

✅ Plan and manage events and webinars for enterprise engagement

✅ Align strategies with APJ marketing teams for campaign consistency

✅ Support sales with targeted campaigns to drive pipeline growth

✅ Assist in budget management and vendor coordination for effective campaign execution

✅ Collaborate with Marketing Ops, Comms, and Creative for digital asset development

✅ Monitor and analyze campaign performance, optimizing for ROI

ASSUMPTION: The responsibilities require a proactive and strategic marketer who can handle multiple tasks effectively and adapt to a fast-paced environment.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years in field marketing within SaaS, cloud, or cybersecurity sectors

Required Skills:

• Deep understanding of the demand funnel
• Experience with digital marketing and event execution
• Strong stakeholder management skills

Preferred Skills:

• Experience with marketing automation tools such as Marketo
• Proficiency in CRM platforms like Salesforce

ASSUMPTION: The position emphasizes strategic execution and stakeholder collaboration, requiring familiarity with industry-standard digital marketing and CRM tools.

💰 Compensation & Benefits

Salary Range: Not specified; expected to be competitive within the tech industry based on the company’s standing and employee reviews.

Benefits:

• Company-wide wellness days
• Mental health support through the Modern Health app
• Excellent compensation package with growth opportunities

Working Hours: 40 hours per week, with some flexibility for a global team dynamic

ASSUMPTION: The compensation package reflects the company's emphasis on employee well-being and career development.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security, focusing on cloud and container security

Company Size: 501-1,000 employees, providing a balance of resources and agility

Founded: 2013, with a track record of innovation in cloud security

Company Description:

• Leading real-time cloud security solutions provider
• Trusted enterprise security platform
• Innovative edge in real-time threat detection and response

Company Specialties:

• DevOps and Kubernetes security
• Container and cloud-native application protection
• Compliance and threat prevention

Company Website: https://www.sysdig.com/

ASSUMPTION: Sysdig offers a dynamic and innovative work environment with a strong focus on security technologies, suggesting a culture that values technical excellence and collaboration.

📊 Role Analysis

Career Level: Mid- to senior-level, ideal for experienced marketers looking to impact

Reporting Structure: Reports to the APAC Director of Marketing

Work Arrangement: Hybrid, offering flexibility to work from different locations

Growth Opportunities:

• Leadership potential in a growing company
• Opportunity to influence the market strategy in APAC
• Career advancement through skill development and project involvement

ASSUMPTION: The role provides ample room for professional growth, particularly in leadership and strategic marketing within a dynamic region.

🌍 Location & Work Environment

Office Type: Flexible remote office arrangement with global reach

Office Location(s): Multiple international locations, headquarter based in San Francisco

Geographic Context:

• Proximity to global tech hubs
• Potential for international collaboration
• Remote work supported with collaborative tools

Work Schedule: Structured yet flexible to accommodate different time zones

ASSUMPTION: The company culture supports flexible work arrangements, which are particularly advantageous for team collaboration across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial application submission through Sysdig’s career portal
• Phone or video screening with HR
• Technical and behavioral interviews with prospective team members

Key Assessment Areas:

• Strategic thinking in marketing initiatives
• Stakeholder management skills
• Ability to drive and measure marketing outcomes

Application Tips:

• Highlight experience in B2B marketing strategies
• Emphasize knowledge of SaaS and cloud technologies
• Showcase any leadership roles in past marketing campaigns

ATS Keywords: Field Marketing, SaaS, Cloud, Cybersecurity, Event Management, Strategic Planning

ASSUMPTION: The recruitment process focuses on identifying candidates with a strong strategic and technical acumen who can contribute to the company’s marketing goals.

🛠️ Tools & Technologies

• Marketo for marketing automation
• Salesforce for customer relationship management
• Analytics tools for performance tracking

ASSUMPTION: Familiarity with these tools is crucial as they are integral to executing the company's marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation in cloud security solutions
• Diversity and inclusion in the workplace
• Commitment to employee well-being

Work Style:

• Collaborative and team-oriented environment
• Autonomous, with opportunities for initiative
• Fast-paced, adapting to tech industry changes

Self-Assessment Questions:

• Do you have a passion for cloud security and technology?
• Are you comfortable leading cross-border marketing strategies?
• Can you adapt to a dynamic, fast-paced work environment?

ASSUMPTION: Potential candidates should be prepared to work in an innovative and globally-minded environment that values diversity and collaboration.

⚠️ Potential Challenges

• Navigating cross-functional collaboration within diverse teams
• Maintaining alignment in a dynamic marketing landscape
• Balancing strategic planning with hands-on execution
• Meeting metrics for performance metrics in a competitive market

ASSUMPTION: The challenges include maintaining team cohesion and ensuring strategic alignments in rapidly evolving tech markets.

📈 Similar Roles Comparison

• Greater emphasis on strategic alignment compared to general marketing roles
• Increased focus on technical acumen in cloud and cybersecurity
• More extensive cross-regional collaboration

ASSUMPTION: Compared to similar roles, this position may offer more strategic and technical focus, suitable for candidates with deep expertise.

📝 Sample Projects

• Developing a webinar series targeting APAC's enterprise sectors
• Executing a multi-channel marketing campaign for brand awareness
• Optimizing pipeline growth strategies with sales teams

ASSUMPTION: Sample projects aim to highlight the strategic and collaborative nature of the marketing initiatives Sysdig focuses on.

❓ Key Questions to Ask During Interview

• How does Sysdig incorporate feedback from marketing initiatives into product development?
• What are the current growth areas for Sysdig within APAC?
• What tools and metrics are most frequently used to measure marketing success?
• What challenges has the team historically faced in developing effective marketing strategies?
• How does Sysdig plan to expand its market presence in the next 5 years?

ASSUMPTION: These questions should help candidates gain a deeper understanding of Sysdig’s strategic priorities and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant field marketing experience
• Ensure your cover letter addresses how you can meet the key responsibilities
• Practice common interview questions with a focus on marketing strategies
• Research Sysdig’s market achievements and recent technological advancements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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