Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: TEKsystems

🔹 Location: Seattle, Washington, United States

🔹 Job Type: Temporary

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Integrated Marketing Campaigns (IMCs) to reach and engage senior decision-makers in the Commercial Sector.
• Designing and delivering field marketing motions such as Executive Engagement Events, Webinars, Trade Shows/Conferences, Sponsorships, and Email.
• Managing relationships with internal and external stakeholders, including Marketing, Sales, Finance, Operations, Sales Enablement, Product, agencies, and partners.
• Driving robust and detailed measurement and reporting processes.

ASSUMPTION: This role requires a strong understanding of B2B marketing strategies and tactics, with a focus on field marketing and digital marketing. The ideal candidate will have experience working with senior stakeholders and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Deeply know and advocate for the customer: Understand their pain points, where and how to reach them, and the value proposition that can uniquely meet their needs.

✅ Develop and execute Integrated Marketing Campaigns (IMCs) to reach and engage senior decision-makers in the Commercial Sector.

✅ Design and deliver field marketing motions such as Executive Engagement Events, Webinars, Trade Shows/Conferences, Sponsorships, and Email.

✅ Manage relationships with internal and external stakeholders, including Marketing, Sales, Finance, Operations, Sales Enablement, Product, agencies, and partners.

✅ Drive robust and detailed measurement and reporting processes.

ASSUMPTION: The role involves a high degree of collaboration and project management, requiring strong communication, organizational, and time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of experience in Integrated Marketing Campaigns, with a focus on field marketing and digital marketing. Proven experience in B2B sales is required.

Required Skills:

• Proven experience in designing and delivering field marketing motions such as Executive Engagement Events, Webinars, Trade Shows/Conferences, Sponsorships, and Email.
• Strong understanding of Integrated Marketing Campaigns and digital marketing strategies.
• Excellent project management, communication, and stakeholder management skills.
• Proficient in using marketing automation tools and CRM systems.

Preferred Skills:

• Experience working with senior stakeholders in a fast-paced, deadline-driven environment.
• Proven track record of on-time delivery of projects.
• Familiarity with the Commercial Sector and its unique challenges and opportunities.

ASSUMPTION: Candidates should have a strong understanding of marketing principles and be comfortable working in a dynamic, growing team.

💰 Compensation & Benefits

Salary Range: $45.00 - $50.00 per hour

Benefits:

• Medical, dental, and vision insurance
• Critical Illness, Accident, and Hospital insurance
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with 2-5 years of experience. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of IT services and IT consulting, with a focus on helping clients activate ideas and solutions to take advantage of a new world of opportunity.

Company Size: TEKsystems is a large company with over 10,000 employees, providing a diverse and dynamic work environment.

Founded: TEKsystems was founded in 1983 and has since grown to become a global leader in its industry.

Company Description:

• TEKsystems is a partner in transformation, helping clients activate ideas and solutions to take advantage of a new world of opportunity.
• The company offers a range of services, including IT services, IT talent management expertise, staffing services, digital services, advisory services, co-led services, enterprise services, and more.
• TEKsystems is committed to driving business outcomes and making positive impacts in its global communities.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems is a well-established company with a strong reputation in the IT services and IT consulting industry. The company's large size and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: The Field Marketing Manager will report directly to the Marketing Director and work closely with various internal and external stakeholders.

Work Arrangement: This is a fully remote position, with the opportunity to work from home or a co-working space.

Growth Opportunities:

• Advancement to a Senior Field Marketing Manager or Marketing Director role within the company.
• Expansion of responsibilities to include additional regions or product lines.
• Opportunities to work on high-impact projects and initiatives, driving business growth and innovation.

ASSUMPTION: The Field Marketing Manager role offers a unique opportunity to work on strategic marketing initiatives, driving business growth and engagement with senior decision-makers in the Commercial Sector.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Not applicable, as this is a fully remote position.

Geographic Context:

• Seattle is a major tech hub, with a vibrant and growing startup ecosystem.
• The city is known for its natural beauty, with easy access to outdoor activities such as hiking, skiing, and water sports.
• Seattle has a diverse and multicultural population, with a strong sense of community and collaboration.

Work Schedule: Full-time, with a flexible work schedule that allows for remote work.

ASSUMPTION: The fully remote work arrangement provides a high degree of flexibility and work-life balance, while also offering the opportunity to work with a diverse and global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Stakeholder management and communication
• Data analysis and reporting

Application Tips:

• Highlight your experience with Integrated Marketing Campaigns and field marketing motions in your resume and cover letter.
• Demonstrate your understanding of the Commercial Sector and its unique challenges and opportunities in your application materials.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Integrated Marketing Campaigns, Field Marketing, B2B Sales, Senior Decision-Makers, Executive Engagement, Webinars, Trade Shows, Sponsorships, Email, Marketing Automation, CRM, Stakeholder Management, Project Management, Data Analysis, Reporting

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with a range of marketing automation, CRM, project management, and data analysis tools, and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer Focus

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Results-driven and data-informed decision-making
• Opportunities for growth and development

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
• Can you provide an example of a time when you had to manage a difficult stakeholder relationship, and how did you approach it?
• How do you approach data analysis and reporting, and how do you use that information to inform your marketing strategies?

ASSUMPTION: TEKsystems values a dynamic and collaborative work environment, with a strong focus on innovation, integrity, and customer focus. Candidates should be comfortable working in a fast-paced, deadline-driven environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, often with tight deadlines.
• Working remotely, with limited face-to-face interaction with colleagues and clients.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry.
• Developing and executing marketing campaigns that resonate with senior decision-makers in the Commercial Sector.

ASSUMPTION: The Field Marketing Manager role presents unique challenges and opportunities, requiring strong project management, communication, and stakeholder management skills, as well as a deep understanding of marketing principles and strategies.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role focuses specifically on field marketing motions and senior decision-makers, while the Marketing Manager role may have a broader scope and focus on a wider range of marketing channels and audiences.
• Field Marketing Manager vs. Product Marketing Manager: The Field Marketing Manager role focuses on external customer engagement, while the Product Marketing Manager role focuses on internal product positioning and messaging. The Field Marketing Manager role may also have a broader scope, including event planning and sponsorship management.
• Career Path: Field Marketing Manager → Senior Field Marketing Manager → Marketing Director → Vice President of Marketing

ASSUMPTION: The Field Marketing Manager role is a unique and specialized marketing role, with a specific focus on field marketing motions and senior decision-makers in the Commercial Sector. The role offers opportunities for growth and advancement within the company, with a clear career path to more senior marketing roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive awareness and engagement with senior decision-makers in the Commercial Sector, including Executive Engagement Events, Webinars, Trade Shows/Conferences, Sponsorships, and Email.
• Managing a team of marketing coordinators to execute a large-scale trade show or conference, including vendor management, logistics, and on-site event management.
• Conducting market research and analysis to identify trends and opportunities in the Commercial Sector, and developing data-driven marketing strategies to capitalize on those insights.

ASSUMPTION: The Field Marketing Manager role offers a unique opportunity to work on high-impact marketing projects, driving business growth and engagement with senior decision-makers in the Commercial Sector.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into that structure?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the marketing department, and how can this role help to address them?

ASSUMPTION: The interview process for this role is an opportunity to gain a deeper understanding of the company's marketing department, its priorities, and its challenges. Candidates should come prepared with thoughtful and insightful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with Integrated Marketing Campaigns, field marketing motions, and B2B sales.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.