Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Red Hat

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Mexico City, Ciudad de México, Mexico)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing programs and sales campaigns to generate demand and promote revenue.
• Collaborating with sales teams and managing events to support pipeline generation.
• Working with the Regional Demand Center to gain visibility for global marketing campaigns and ensure regional needs are fulfilled.
• Managing the strategy and initiatives that align with regional services, sales, and marketing goals.
• Creating comprehensive programs, proven project management experience, and expertise working with and directly supporting field sales and services teams.

ASSUMPTION: This role requires a high level of collaboration and coordination with various teams, both internally and externally. Strong communication and project management skills are essential for success in this position.

📋 Key Responsibilities

✅ Manage the strategy and initiatives that align with regional services, sales, and marketing goals.

✅ Carry out, develop, and implement marketing programs and sales campaigns to promote demand generation, product and services awareness, and market share.

✅ Collaborate with Red Hat sales teams to develop and carry out activities to help promote revenue.

✅ Support the development and implementation of launch plans across the region.

✅ Work with the Sales and cross area teams to develop marketing materials that effectively position Red Hat’s solutions and services across the region.

✅ Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and upsell programs.

✅ Own, identify, communicate, and deploy new and planned marketing activities to help sales and services teams achieve their goals, activities, and routes, including digital campaigns, emailing campaigns, in-person events, webinars, speaking engagements, media, etc.

✅ Own, track, and present campaign and event results, measuring program success and reporting metrics.

✅ Manage the financial budget for regional field marketing activities.

✅ Coordinate and work with external vendors and agencies to expand program fulfillment, awareness and PR efforts, and events production.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a plus

Required Skills:

• Proven record of promoting campaign and marketing program results
• Experience building and managing marketing programs
• Positive attitude and good work ethic; great organizational and communication skills
• Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
• Ability to demonstrate leadership and creativity
• Fluent language skills in English
• Willingness to travel up to 25%

Preferred Skills:

• Experience with open source software
• Knowledge of the Linux ecosystem

ASSUMPTION: While not explicitly stated, familiarity with open source software and the Linux ecosystem may be beneficial for this role within Red Hat.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager with 10+ years of experience in the technology field in Mexico City, the estimated salary range is MXN 1,200,000 - MXN 1,800,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work and hybrid arrangements.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Red Hat operates in the software development industry, focusing on open source solutions for enterprise customers.

Company Size: Red Hat is a large enterprise with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Red Hat was founded in 1993 and has since grown to become a leading provider of enterprise open source solutions.

Company Description:

• Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
• The company fosters a culture of collaboration, transparency, and inclusion, where the best ideas can come from anywhere and anyone.
• Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants.

Company Specialties:

• Cloud computing
• Hybrid cloud management
• Linux
• Open source
• Virtualization
• Storage
• Middleware
• Containers
• Mobile
• And OpenStack

Company Website: http://www.redhat.com

ASSUMPTION: Red Hat's commitment to open source principles and community-powered approach sets it apart in the software development industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in field marketing.

Reporting Structure: The Field Marketing Manager reports directly to the Regional Marketing Manager and works closely with regional sales teams, cross-functional marketing teams, and external vendors.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of remote work and on-site presence in Mexico City.

Growth Opportunities:

• Progression to a leadership role within the marketing department or expansion into other areas of the business.
• Opportunities to work on global marketing campaigns and initiatives, gaining exposure to diverse markets and teams.
• Professional development opportunities, such as training and mentorship programs.

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also providing opportunities for in-person collaboration and networking.

🌍 Location & Work Environment

Office Type: Red Hat's office in Mexico City offers a modern, collaborative work environment with state-of-the-art facilities.

Office Location(s): 100 E. Davie St., Raleigh, NC 27601, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history.
• The city is known for its bustling food scene, with a wide range of international and traditional Mexican cuisine.
• Mexico City is home to numerous museums, art galleries, and historical sites, providing ample opportunities for cultural and recreational activities.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate remote work and hybrid arrangements.

ASSUMPTION: Mexico City offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the regional marketing manager
• Background check and offer extension

Key Assessment Areas:

• Marketing and campaign management skills
• Communication and collaboration abilities
• Project management and organizational skills
• Understanding of sales needs and customer buying cycle
• Cultural fit and alignment with Red Hat's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Red Hat's open source approach and commitment to community-powered solutions.
• Prepare examples of successful marketing campaigns or projects you've led in the past.
• Research Red Hat's competitors and market position to show your industry knowledge.

ATS Keywords: Field Marketing, Campaign Management, Project Management, Sales Support, Communication Skills, Budget Management, Event Management, Collaboration, Demand Generation, Market Awareness, Digital Campaigns, Metrics Analysis, Leadership, Creativity, Organizational Skills, Customer Buying Cycle

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Cvent, Eventbrite)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Inclusion
• Innovation
• Customer focus
• Results-driven

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Strong communication and collaboration skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you demonstrate Red Hat's commitment to collaboration and inclusion in your daily work?
• Can you provide an example of a time when you had to adapt your marketing strategy to meet changing customer needs or market conditions?
• How do you approach setting and tracking marketing metrics and KPIs to measure program success?

ASSUMPTION: Red Hat's commitment to open source principles and community-powered approach extends to its company culture, fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong self-management skills.
• Collaborating effectively with remote teams and stakeholders, necessitating strong communication and coordination skills.
• Adapting marketing strategies and tactics to meet the unique needs and preferences of diverse regional markets.
• Keeping up with the latest trends and best practices in field marketing, requiring continuous learning and professional development.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on field marketing, requiring a deep understanding of regional markets and customer needs.
• Red Hat's open source approach and commitment to community-powered solutions set it apart from competitors in the software development industry.
• Career progression in field marketing may involve moving into leadership roles or expanding into other areas of the business, such as product marketing or demand generation.

ASSUMPTION: Familiarity with Red Hat's unique approach to open source software and enterprise solutions is essential for success in this role.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product or service, including digital campaigns, event planning, and sales enablement materials.
• Conducting market research and analysis to identify trends and opportunities in the regional market, and using this information to inform marketing strategy and tactics.
• Managing the budget and logistics for a large-scale regional event, including vendor management, event production, and on-site execution.

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the regional marketing team, and how this role fits into the broader organization?
• How does Red Hat support the professional development and growth of its marketing team members?
• Can you provide an example of a successful field marketing campaign that the company has executed in the past, and what made it successful?
• How does Red Hat approach measuring and optimizing the performance of its marketing programs and campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the interview process, showing your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of Red Hat's open source approach and commitment to community-powered solutions.
• Prepare examples of successful marketing campaigns or projects you've led in the past, demonstrating your ability to manage complex projects and achieve measurable results.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.