📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Proton.ai
🔹 Location: Cambridge, MA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: On-site with hybrid flexibility (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing 20+ high-impact events annually, driving pipeline and optimizing performance
- Collaborating cross-functionally to turn events into real pipeline and deepen customer relationships
- Owning strategy and execution, testing new formats, and building a playbook for future events
- Traveling across North America ~30-40% of the time to attend and manage events
ASSUMPTION: This role requires a strong event planner with a background in B2B software or SaaS marketing. Experience in field marketing and event management is highly preferred.
📋 Key Responsibilities
✅ Plan and execute standout events, including industry conferences, trade shows, and intimate dinners, from end-to-end logistics to on-site execution
✅ Drive pipeline and optimize performance by setting clear goals, tracking results, analyzing ROI, and ensuring leads are captured and followed up on
✅ Identify and evaluate event opportunities by researching and recommending new conferences, sponsorships, and speaking engagements
✅ Enable the team and run tight field ops by coordinating booth shipments, managing event logistics, and supporting reps on the ground
✅ Build a tailored playbook for every event by figuring out optimal booth placement, event flow, and strategies to stand out
ASSUMPTION: This role requires strong project management, communication, and problem-solving skills. The ideal candidate should be comfortable working under pressure and handling multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of event planning experience, preferably in B2B software or SaaS marketing
Required Skills:
- Proven event planning experience
- Strong project management skills
- Excellent communication and negotiation skills
- Ability to work well under pressure and troubleshoot issues
- Proficient in using CRMs and marketing systems
- Willingness to travel ~30-40% of the time
Preferred Skills:
- Experience in field marketing or event management
- Familiarity with Salesforce, HubSpot, or Outreach
- Knowledge of the distribution industry or eCommerce
ASSUMPTION: Candidates with relevant experience in event planning and marketing, as well as strong organizational and communication skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $95,000 to $115,000 annually, depending on experience and qualifications
Benefits:
- Competitive salaries and company stock options
- Unlimited PTO and 10 company-paid holidays
- 401k with employer contribution
- Medical, dental, and vision insurance, including a HSA for US employees
- 12 weeks of fully paid parental leave
- Company-paid off-sites
Working Hours: Full-time, with a hybrid work arrangement (2 days/week in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Benefits are competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered CRM solutions for distributors
Company Size: 11-50 employees, which means a mid-sized company with a close-knit team and opportunities for growth
Founded: 2018, with a mission to optimize distributors' sales operations and promote accountability
Company Description:
- Proton is an AI-powered CRM built for distributors, helping to optimize sales operations and promote accountability
- Trusted by leading distributors like ORS Nasco, BPI, and R.S. Hughes
- On a mission to bring everything into view, promote accountability, and tell teams where to focus their efforts for maximum impact
Company Specialties:
- Artificial Intelligence
- Machine Learning
- Enterprise Software
- Sales Enablement
- Distribution and eCommerce
Company Website: proton.ai
ASSUMPTION: Proton.ai is a growing company with a strong focus on innovation and customer success. They value employees who are passionate about their work and committed to driving results.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Head of Marketing, working cross-functionally with various teams to drive event success and generate pipeline
Work Arrangement: Hybrid, with 2 days/week in the office located in Kendall Square, Cambridge, MA
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Chance to make a significant impact on the company's growth and success through effective event management
ASSUMPTION: This role offers a unique opportunity for a motivated event planner to make a significant impact on the company's growth and success. With a strong performance, there are opportunities for career advancement and growth within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days/week in the office located in Kendall Square, Cambridge, MA
Office Location(s): 160 Alewife Brook Parkway, 1147, Cambridge, MA 02138
Geographic Context:
- Cambridge, MA is a vibrant, innovative city with a strong tech industry and a high cost of living
- Kendall Square is a hub for tech and biotech companies, offering a dynamic work environment
- The office is conveniently located near public transportation, shopping, and dining options
Work Schedule: Full-time, with a hybrid work arrangement (2 days/week in office) and ~30-40% travel
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work. The travel requirement allows for exposure to various events and industries across North America.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss event planning experience and strategies
- Final interview with the Head of Marketing to assess cultural fit and long-term goals
Key Assessment Areas:
- Event planning experience and strategies
- Communication and negotiation skills
- Problem-solving and troubleshooting abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant event planning experience and achievements in your resume
- Tailor your cover letter to explain why you're passionate about event management and how you can contribute to Proton.ai's success
- Prepare examples of successful events you've planned and the strategies you used to optimize performance
ATS Keywords: Event Planning, Field Marketing, Pipeline Generation, Event Management, CRM, Sales Enablement, Distribution, eCommerce
ASSUMPTION: The interview process will focus on assessing the candidate's event planning experience, communication skills, and cultural fit. Applicants should be prepared to discuss their strategies for planning and executing successful events, as well as their ability to work well under pressure and collaborate with cross-functional teams.
🛠️ Tools & Technologies
- CRM: Salesforce, HubSpot, or Outreach
- Event management platforms: Cvent, Eventbrite, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with CRM systems and event management platforms is essential for this role. Applicants should be comfortable using project management tools and communication platforms to collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Customer-centric: Focusing on customer success and satisfaction
- Collaboration: Working together to achieve common goals
- Accountability: Taking ownership and responsibility for results
Work Style:
- Autonomous: Ability to work independently and take initiative
- Adaptable: Willingness to learn and adjust to new situations
- Results-driven: Focused on achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you have a proven track record of driving results and optimizing performance in event planning?
ASSUMPTION: Proton.ai values employees who are innovative, customer-centric, and collaborative. Candidates should be able to work autonomously, adapt to new situations, and demonstrate a results-driven work style.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong project management skills
- Working under pressure and troubleshooting issues that may arise during live events
- Balancing in-office collaboration and remote work in a hybrid work arrangement
- Traveling ~30-40% of the time, which may require flexibility and adaptability
ASSUMPTION: These challenges can be overcome by a motivated and organized event planner with strong communication skills and the ability to work well under pressure.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, this position requires a strong focus on driving pipeline and optimizing event performance
- Proton.ai's focus on AI-powered CRM solutions for distributors sets this role apart from other event planning positions in the software industry
- This role offers opportunities for career growth and advancement within the marketing department, with a clear path for progression
ASSUMPTION: This role is unique in its focus on driving pipeline and optimizing event performance, with a clear path for career growth and advancement within the marketing department.
📝 Sample Projects
- Planning and executing a successful industry conference, including logistics, sponsorships, and on-site execution
- Optimizing event performance by analyzing ROI, ensuring lead capture, and driving follow-up
- Identifying and evaluating new event opportunities, such as conferences, sponsorships, and speaking engagements
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning, pipeline generation, and optimization strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical event calendar and how my role will contribute to Proton.ai's growth and success?
- How does the marketing team collaborate with other departments to drive event success and generate pipeline?
- What opportunities are there for career growth and advancement within the marketing department?
- How does Proton.ai support work-life balance and employee well-being, especially for employees with travel requirements?
- Can you provide examples of successful events that Proton.ai has hosted, and what made them stand out?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's event strategy, and the opportunities for career growth and advancement. They also provide insight into the company's culture and support for employees with travel requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant event planning experience and achievements in your resume
- Tailor your cover letter to explain why you're passionate about event management and how you can contribute to Proton.ai's success
- Prepare examples of successful events you've planned and the strategies you used to optimize performance
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
