Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Anaplan

🔹 Location: Mumbai, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to support sales objectives
• Collaborating with sales and marketing teams to measure and report on marketing program effectiveness
• Driving demand generation activities across India in a dynamic organization
• Working closely with sales teams to align marketing activities with their priorities
• Localizing corporate digital/demand generation programs to extend reach or impact

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to succeed.

📋 Key Responsibilities

✅ Develop regional/local field marketing plans to support sales objectives, growing existing and acquiring new customers in specific territories

✅ Research, recommend, and execute targeted regional/local marketing plans, including field events, partner activities, industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.

✅ Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and localize them to extend reach or impact

✅ Collaborate with account teams to craft account-level marketing plans for top strategic accounts

✅ Understand complex buying/selling processes involving multiple decision-makers for software and services purchases

✅ Work cross-functionally to oversee the timely execution of the field-marketing plan

✅ Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 8 years of experience in a regional marketing role, preferably in high technology B2B enterprise software

Required Skills:

• Proven track record working directly with internal customers, developing strong working relationships, and earning the role of ‘trusted advisor’
• Experience defining acquisition account-based goals and objectives in conjunction with Sales
• Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts
• Proven ability to think “big picture” and use both traditional and modern marketing tactics to design effective programs
• CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred
• Strong analytical skills to identify ROI of marketing programs

Preferred Skills:

• Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
• Located in Mumbai, India

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on demand generation and account-based marketing.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a mid-senior level marketing role in Mumbai)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Employee assistance program

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2006 (Privately Held)

Company Description:

• Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment
• Their platform intelligently surfaces key insights, enabling businesses to make the right decisions right now
• Anaplan serves over 2,400 customers worldwide, including 25% of the Fortune 100

Company Specialties:

• Planning
• Forecasting
• Modeling
• Supply Chain Planning
• Sales Performance Management
• S&OP
• Workforce Planning
• GTM Planning
• Merchandise Financial Planning
• Integrated Business Planning

Company Website: https://www.anaplan.com/

ASSUMPTION: Anaplan is a well-established company in the software development industry, with a strong focus on planning and analysis solutions.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Senior Director of Field Marketing, APAC

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a regional marketing leadership role
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the financial capital of India and the headquarters of several major corporations
• The city offers a vibrant cultural scene, with numerous restaurants, museums, and historical sites
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 6:00 PM IST), with flexibility for remote work as needed

ASSUMPTION: Mumbai offers a dynamic work environment, with a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with a member of the HR team
• Behavioral and situational interviews with the hiring manager and other team members
• Final interview with the Senior Director of Field Marketing, APAC

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Anaplan's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on demand generation and account-based marketing
• Tailor your cover letter to demonstrate your understanding of Anaplan's business and the specific needs of the role
• Prepare examples of successful marketing campaigns you've executed in the past

ATS Keywords: Field Marketing, Demand Generation, B2B Marketing, SaaS, Account-Based Marketing, Sales Collaboration, Campaign Management, Analytical Skills, CRM, Marketing Automation, Event Management, Relationship Building, Strategic Planning, Execution, Multi-Channel Marketing, Innovation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and cultural fit.

🛠️ Tools & Technologies

• Salesforce.com (CRM)
• Marketo (Marketing Automation)
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in CRM and marketing automation tools, as well as strong project management skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Results-oriented and accountable
• Inclusive and diverse

Self-Assessment Questions:

• How do you approach working with cross-functional teams to drive results?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing market conditions?
• How do you ensure that your marketing programs align with the needs and priorities of the sales team?

ASSUMPTION: Anaplan values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a fast-paced, data-driven work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams
• Adapting to changing market conditions and priorities
• Working in a high-pressure, results-driven culture

ASSUMPTION: This role requires strong project management skills, the ability to work effectively in a fast-paced environment, and a high level of adaptability.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand for a company's products or services, but Field Marketing Manager is more focused on regional or local market-specific strategies, while Demand Generation Manager may have a broader, more global scope
• Industry-specific context: Anaplan operates in the software development industry, with a focus on planning and analysis solutions, so candidates should have relevant industry experience
• Career path comparison: Field Marketing Manager is a mid-senior level role that can lead to regional marketing leadership or other senior marketing positions within the organization

ASSUMPTION: This role is similar to other field marketing or demand generation roles, but with a focus on regional or local market-specific strategies and a strong emphasis on cross-functional collaboration.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for Anaplan's products in India
• Collaborating with the sales team to create targeted account-based marketing campaigns for key strategic accounts
• Localizing corporate digital/demand generation programs to extend reach or impact in the Indian market

ASSUMPTION: These sample projects reflect the key responsibilities and required qualifications for the Field Marketing Manager role at Anaplan.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing priorities for the APAC region and how this role will contribute to achieving them?
• How does Anaplan support the professional development and growth of its marketing team members?
• What is the company's approach to diversity, equity, inclusion, and belonging, and how does this role contribute to fostering an inclusive work environment?
• How does Anaplan measure the success of its field marketing programs, and what key performance indicators (KPIs) are most important for this role?
• What is the company's long-term vision for the field marketing function, and how does this role fit into that vision?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with Anaplan's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in demand generation and account-based marketing
• Prepare examples of successful marketing campaigns you've executed in the past, with a focus on regional or local market-specific strategies
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.