📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Sprout General Referrals
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Enterprise accounts
- Focusing on lead generation and customer engagement
- Collaborating with sales and marketing teams to create integrated campaigns
- Optimizing campaign performance based on key metrics
- Adapting to a fast-paced environment
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Develop localized field marketing plans for North America’s Strategic Enterprise accounts
✅ Lead the creation, strategy, execution, and optimization of campaigns across multiple channels
✅ Monitor campaign performance, analyze results, and optimize efforts using key performance indicators (KPIs)
✅ Work closely with sales, content and campaign managers, and product teams to align messaging and develop strategies
✅ Partner closely with sales and BDRs to create a cohesive outbound strategy with aligned ownership of programs, KPIs, and pipeline goals
✅ Collaborate effectively with the Marketing and Sales teams to ensure successful events and programs
✅ Travel to events to oversee on-site execution and conduct site inspections as needed
ASSUMPION: This role involves a high degree of cross-functional collaboration, strategic planning, and execution, with a focus on driving results and optimizing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in B2B field marketing, demand generation, or integrated campaign roles
Required Skills:
- Proven experience in Account Based Marketing for the Enterprise B2B space
- Demonstrated ability to achieve results working cross-functionally with a pipeline and revenue focused point of view
- Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output
- Ability to work independently, as part of a team, and as a leader
Preferred Skills:
- Familiarity with ABM tools like 6sense, Marketo automation workflows, and Account, Contact, and Opportunity insights via Salesforce
- Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
- Prior experience running executive meetings and executive engagements
ASSUMPTION: This role requires a strong background in B2B field marketing, with a focus on Account Based Marketing and a proven track record of driving results through cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $103,200 - $170,280 USD annually, based on location and experience level
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- Wellness initiatives
- Ongoing education and development opportunities
- Corporate social responsibility program
- State-of-the-art offices in Chicago’s Loop and downtown Seattle
Working Hours: Full-time, with flexibility for remote work
ASSUMPION: The salary range provided is based on the company's geographic pay zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics
Company Size: 1,001-5,000 employees, with a remote-friendly culture
Founded: 2010, with headquarters in Chicago, Illinois
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Their intuitive platform enables brands to deliver smarter, faster business impact from social
- With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms
- Engagement, analytics, social media ROI, marketing, team collaboration, and social listening and publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company in the social media management industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into leadership roles
Reporting Structure: This role reports directly to the Senior Manager, Field Marketing
Work Arrangement: Remote OK, with flexibility for on-site work at the company's offices in Chicago or Seattle
Growth Opportunities:
- Potential to grow into leadership roles within the marketing department
- Opportunities to expand marketing strategy to include programs aligned to Enterprise personas, industry, and use cases
- Chance to become a subject matter expert on the Enterprise audience and inform the strategies of enablement, product, and go-to-market counterparts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand marketing strategy and influence company-wide strategies.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago’s Loop and downtown Seattle, with a remote-friendly culture
Office Location(s): Chicago, Illinois; Seattle, Washington
Geographic Context:
- Chicago: A major city in the Midwest, known for its vibrant tech industry and diverse cultural scene
- Seattle: A coastal city in the Pacific Northwest, home to a thriving tech industry and beautiful natural surroundings
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote-friendly work environment and flexible scheduling options allow for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Behavioral and situational interview with the hiring manager and a team member
- Final interview with the Senior Manager, Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration skills
- Ability to thrive in a fast-paced environment
- Proven track record of driving results in B2B field marketing
- Familiarity with ABM tools and marketing automation workflows
Application Tips:
- Highlight relevant experience in B2B field marketing and Account Based Marketing
- Demonstrate a strong understanding of the role's required skills and the company's industry
- Showcase your ability to work cross-functionally and adapt to a fast-paced environment
- Prepare for behavioral and situational interview questions focused on strategic planning, collaboration, and results-driven marketing
ATS Keywords: B2B field marketing, demand generation, integrated campaigns, Account Based Marketing, cross-functional collaboration, data-driven approach, campaign performance monitoring, event management, sales strategy alignment, content creation, pipeline growth, marketing strategy development, customer engagement, market research, martech tools familiarity, executive engagements
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and ability to drive results in a fast-paced environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- One Team, One Dream
- Embrace & Drive Change
- Act Like an Owner
Work Style:
- Collaborative and cross-functional
- Fast-paced and adaptable
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- How do you align with Sprout's company values, particularly "Customer Obsessed" and "Data-Driven"?
- How do you approach working in a fast-paced, collaborative environment?
- Can you provide an example of a time when you drove results through strategic planning and cross-functional collaboration?
ASSUMPTION: Sprout Social values candidates who are customer-focused, data-driven, collaborative, and adaptable, with a strong track record of driving results.
⚠️ Potential Challenges
- Working in a fast-paced environment may require adaptability and quick decision-making
- Collaborating with multiple teams and stakeholders may present communication and coordination challenges
- Managing remote work arrangements may require strong communication and time management skills
- Balancing multiple projects and priorities may be challenging at times
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Enterprise accounts and Account Based Marketing strategies
- Industry-specific context: The social media management industry is competitive and dynamic, with a strong focus on innovation and customer success
- Career path comparison: This role offers growth potential into leadership positions within the marketing department
ASSUMPTION: This role is unique in its focus on Enterprise accounts and Account Based Marketing strategies, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a targeted marketing campaign for a specific Enterprise account, including personalized experiential moments, engaging content, and creative digital outreach
- Creating a comprehensive go-to-market strategy for a new product launch, including messaging, content, and channel alignment
- Designing a bespoke, high-touch marketing plan for a strategic account to drive executive-level relationships and pipeline for the business
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and results-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and go-to-market plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B field marketing, demand generation, and Account Based Marketing
- Prepare for behavioral and situational interview questions focused on strategic planning, collaboration, and results-driven marketing
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
