Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Blackline Safety

🔹 Location: Colchester, Essex, United Kingdom (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Middle East-based with international travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing strategies to support sales growth and brand recognition
• Managing and executing regional events, trade shows, and conferences
• Planning and executing multi-channel marketing campaigns
• Building relationships with local distribution partners to support their growth and marketing efforts
• Collaborating with cross-functional teams to ensure campaigns align with core messaging and optimize regional markets

ASSUMPTION: This role requires a strategic thinker with hands-on experience in field marketing, preferably within a global B2B environment, and the ability to work independently with minimal direction.

📋 Key Responsibilities

✅ Define and implement marketing strategies and plans tailored to international regions, ensuring alignment with global company objectives and managing budgets within each region

✅ Lead the planning and execution of regional events, trade shows, and conferences, optimizing event performance, lead generation, and ROI

✅ Plan, execute, and monitor multi-channel marketing campaigns, including events, webinars, digital marketing, and content strategies, aimed at driving demand generation and brand awareness

✅ Develop and deliver region-specific sales enablement tools, presentations, and collateral that empower the sales team to effectively engage with prospects and customers

✅ Collaborate with product marketing, content, brand, digital marketing, and other teams to ensure campaigns are aligned with core messaging and optimized for regional markets, including product and feature launches

✅ Analyze and report on local market trends, customer insights, and competitive intelligence to inform marketing tactics and messaging

✅ Track and measure the effectiveness of campaigns and events, reporting on KPIs and adjusting strategies as needed for continuous improvement

ASSUMPTION: This role involves a high degree of multitasking, project management, and cross-functional collaboration, requiring strong communication and problem-solving skills.

🎯 Required Qualifications

Education: Degree in marketing or a related field

Experience: 5+ years of B2B marketing experience, with previous experience in a field marketing role

Required Skills:

• Ability to multi-task and manage multiple projects and budgets
• Excellent phone, interpersonal, verbal, and written capabilities
• Entrepreneurial approach, committed to improvements and with a proven track record of meeting and exceeding goals
• Ability to prioritize and work independently with minimal direction
• Proficiency with marketing automation systems and CRM (preferably HubSpot)
• Resilient and able to react quickly and creatively solve problems under pressure
• Ability to travel internationally as required
• Fluent in English – Arabic and other language(s) is a plus

Preferred Skills:

• Previous experience managing media relations and acting as a company spokesperson
• Prior knowledge of gas detection

ASSUMPTION: Candidates with experience in the gas detection industry or relevant international markets may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Competitive benefits package
• Opportunities for international travel and exposure to diverse markets
• Potential for career growth within a global organization

Working Hours: Full-time, with flexible hours and the need for occasional international travel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blackline Safety operates in the Software Development industry, focusing on employee safety monitoring, lone worker solutions, and gas detection

Company Size: Blackline Safety has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Blackline Safety was founded in 2004 and has since grown into a global leader in connected safety solutions

Company Description:

• Blackline Safety offers the broadest and most complete portfolio of wirelessly connected safety products in the industry
• The company monitors personnel working alone in populated areas, complex indoor facilities, and remote locations worldwide
• Blackline's products are designed to save lives and ensure the safety of workers in various industries

Company Specialties:

• Employee Safety Monitoring
• Lone Worker Solutions
• Gas Detection
• Wireless Gas Detection
• Work Alone Safety
• Real-time Safety
• Connected Safety
• Emergency Response Management
• Data Analytics

Company Website: http://www.blacklinesafety.com

ASSUMPTION: Blackline Safety's focus on employee safety and global presence provides opportunities for professional growth and impactful work.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution

Reporting Structure: The Field Marketing Manager reports to the Senior Manager, Field Marketing, and works closely with sales, product, and marketing teams

Work Arrangement: This is a hybrid role, with a base in the Middle East and frequent international travel required

Growth Opportunities:

• Potential for career advancement within the global marketing organization
• Exposure to diverse international markets and cultures
• Opportunities to develop skills in cross-functional collaboration and project management

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a base in Colchester, Essex, and frequent international travel

Office Location(s): 12 De Grey Square Road, De Grey Square, Colchester, Essex CO4 5YQ, GB

Geographic Context:

• Colchester is located in Essex, England, with a population of approximately 190,000 people
• The city offers a mix of urban and rural environments, with easy access to London and other major cities
• Colchester is home to a diverse range of industries, including technology, healthcare, and education

Work Schedule: Full-time, with flexible hours and the need for occasional international travel

ASSUMPTION: The hybrid work arrangement and international travel requirements provide a dynamic and varied work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Interview with the hiring manager and/or team members
• Final interview with the senior manager or director

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Campaign development and execution
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant marketing experience, skills, and achievements
• Prepare a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit
• Be prepared to discuss your experience with international markets and cross-cultural communication

ATS Keywords: Field Marketing, B2B Marketing, Event Management, Campaign Execution, Sales Enablement, Cross-Functional Collaboration, Market Insights, Performance Analytics, Project Management, Marketing Automation, CRM, Relationship Management, Data Analysis, Multitasking

ASSUMPTION: Blackline Safety's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, cross-functional collaboration, and adaptability.

🛠️ Tools & Technologies

• Marketing automation systems (e.g., HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Proficiency in marketing automation systems and CRM is essential for this role, while experience with other tools and technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Safety First
• Integrity
• Innovation
• Customer Focus
• Accountability

Work Style:

• Collaborative and cross-functional
• Adaptable and resilient
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you align with Blackline Safety's core value of 'Safety First' in your approach to marketing?
• How comfortable are you working in a dynamic, international environment with frequent travel?
• How do you balance strategic thinking with hands-on execution in your marketing approach?

ASSUMPTION: Blackline Safety values candidates who demonstrate a strong commitment to safety, innovation, and customer focus, with the ability to thrive in a dynamic, international work environment.

⚠️ Potential Challenges

• Managing multiple projects and budgets simultaneously
• Adapting to diverse international markets and cultures
• Balancing strategic planning with hands-on execution
• Occasional international travel and time zone differences

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position has a stronger focus on international markets and cross-cultural communication
• Blackline Safety's global presence provides opportunities for international travel and exposure to diverse markets
• Career progression in this role may lead to senior marketing positions within the global organization

ASSUMPTION: This role offers unique opportunities for international exposure and career growth within a global organization.

📝 Sample Projects

• Developing and executing a regional marketing strategy for the Middle East, including event planning, campaign development, and sales enablement
• Managing relationships with local distribution partners to support their growth and marketing efforts
• Analyzing market trends and competitive intelligence to inform marketing tactics and messaging

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a focus on international markets and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Blackline Safety's international regions?
• What are the key priorities for the first 90 days in this role?
• How does Blackline Safety support the professional growth and development of its marketing team members?
• What are the most challenging aspects of working in international markets, and how does Blackline Safety address these challenges?
• How does Blackline Safety measure the success of its marketing campaigns and events, and how can I contribute to improving these metrics?

ASSUMPTION: These interview questions demonstrate a strong understanding of the role and a proactive approach to driving success in the international marketing arena.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare for the interview by researching Blackline Safety's industry, company culture, and international markets
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.