W

Field Marketing Manager

Wiz, Inc.
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager

πŸ”Ή Company: Wiz, Inc.

πŸ”Ή Location: Remote - Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Germany)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing integrated field marketing plans tailored to the DACH market
  • Collaborating with cross-functional teams to build and execute targeted ABM campaigns
  • Working closely with strategic partners to develop joint marketing plans and enablement programs
  • Leading the planning and execution of field marketing activities, including events and webinars

ASSUMPTION: This role requires a strong background in field marketing, ABM, and partner marketing, with a proven track record in driving measurable results.

πŸ“‹ Key Responsibilities

βœ… Develop and execute integrated field marketing plans tailored to the DACH market, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.

βœ… Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.

βœ… Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities.

βœ… Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.

βœ… Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals.

βœ… Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration.

βœ… Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region.

βœ… Act as a brand ambassador for Wiz, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities.

ASSUMPTION: This role requires a high level of collaboration and communication with various teams and stakeholders, as well as strong project management skills to execute multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in ABM and partner marketing strategies

Required Skills:

  • Excellent written and verbal communication skills
  • Strong event planning and execution skills
  • Proven track record in demand generation, lead nurturing, and account-based marketing strategies
  • Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo)
  • Strong analytical skills to track and report on campaign performance

Preferred Skills:

  • Fluency in German
  • Experience working in the DACH region
  • Knowledge of the cybersecurity industry

ASSUMPTION: Fluency in German is highly preferred for this role, as it will involve working closely with regional teams and customers in the DACH region.

πŸ’° Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Field Marketing Manager with 5-10 years of experience in the DACH region)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Unlimited PTO
  • Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level in the DACH region. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cybersecurity

Company Size: 501-1,000 employees

Founded: 2020

Company Description:

  • Wiz is a fast-growing cybersecurity startup focused on helping organizations secure cloud environments
  • Trusted by security teams worldwide, Wiz has a proven track record of success and a culture that values world-class talent
  • Wiz is on a mission to help organizations secure cloud environments that will accelerate their businesses

Company Specialties:

  • Cloud security
  • Cybersecurity
  • Threat detection and response

Company Website: www.wiz.io

ASSUMPTION: Wiz is a well-established company in the cybersecurity industry, with a strong focus on growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Director of Field Marketing, EMEA

Work Arrangement: Remote (Germany), with occasional travel to customer and partner events

Growth Opportunities:

  • Potential to grow into a leadership role as the company continues to expand in the DACH region
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams
  • Access to professional development and training resources

ASSUMPTION: This role offers significant growth potential for the right candidate, as Wiz continues to expand its presence in the DACH region and beyond.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Remote - Germany

Geographic Context:

  • The DACH region (Germany, Austria, and Switzerland) is a major market for Wiz, with a strong focus on enterprise customers
  • The region offers a diverse and dynamic business environment, with a strong emphasis on innovation and technology
  • Germany is the largest economy in Europe and a global leader in various industries, including automotive, manufacturing, and engineering

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: This role requires a strong understanding of the DACH region and its unique business culture, as well as the ability to work effectively in a remote, distributed team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the Director of Field Marketing, EMEA
  • Case study or project presentation
  • Final interview with the VP of Marketing

Key Assessment Areas:

  • Marketing strategy and planning
  • Event management and execution
  • Collaboration and communication skills
  • Problem-solving and analytical skills

Application Tips:

  • Highlight your experience with ABM and partner marketing strategies in the DACH region
  • Include specific examples of successful field marketing campaigns you have executed in the past
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Field Marketing, ABM, Partner Marketing, Event Management, Sales Enablement, Lead Generation, Market Insights, Brand Enablement, Communication Skills, Demand Generation, Technical Proficiency, Analytical Skills, Collaboration, Problem-Solving, Planning, Execution, Measurement

ASSUMPTION: Wiz uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo
  • HubSpot
  • Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is not required for this role, but experience with similar platforms is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Results-driven and data-informed
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, high-growth startup environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a proven track record of driving measurable results in field marketing campaigns?

ASSUMPTION: Wiz values candidates who are passionate about their work, collaborative, and results-driven, with a strong commitment to customer success.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Working effectively in a remote, distributed team
  • Adapting to a fast-paced, high-growth startup environment
  • Building relationships with key stakeholders in the DACH region

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

πŸ“ˆ Similar Roles Comparison

  • Field Marketing Manager (Wiz) vs. Field Marketing Manager (Competitor): Wiz offers a more focused and specialized role in field marketing, with a strong emphasis on ABM and partner marketing strategies
  • Field Marketing Manager (Wiz) vs. Marketing Manager (Other Industry): Wiz's role requires a deeper understanding of the cybersecurity industry and its unique business dynamics
  • Field Marketing Manager (Wiz) vs. Senior Marketing Manager (Wiz): The Senior Marketing Manager role at Wiz is more focused on strategic planning and leadership, while the Field Marketing Manager role is more focused on execution and delivery

ASSUMPTION: This role is unique to Wiz, with a strong focus on field marketing, ABM, and partner marketing strategies in the DACH region.

πŸ“ Sample Projects

  • Developing and executing an integrated field marketing plan for a major enterprise customer in Germany
  • Collaborating with the sales team to create targeted ABM campaigns that drive high-value opportunities
  • Working with strategic partners to develop joint marketing plans and enablement programs that maximize partner-driven opportunities

ASSUMPTION: These sample projects are representative of the types of initiatives that a Field Marketing Manager at Wiz might work on, but the specific projects will vary based on the needs of the business and the priorities of the team.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for Wiz in the DACH region?
  • What are the key challenges facing the field marketing team in the DACH region, and how can this role help address them?
  • How does Wiz support the professional development and growth of its employees?
  • What is the company culture like at Wiz, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for your interview by researching Wiz, the cybersecurity industry, and the DACH region
  • Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.