Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Freshworks

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving field marketing strategy for Germany and the Netherlands
• Leading demand generation programs and field events
• Collaborating with sales, business development, and customer success teams
• Managing marketing budgets and tracking ROI

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a proven track record in field marketing to drive pipeline growth and improve funnel conversion.

📋 Key Responsibilities

✅ Lead regional marketing execution to drive pipeline growth and improve funnel conversion for the Field and Commercial business segments.

✅ Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars. Collaborate cross-functionally to drive email and nurture campaigns and digital marketing.

✅ Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.

✅ Own quarterly planning cycle with sales and functional teams for interlock, and share plans proactively with stakeholders at QBR.

✅ Manage marketing budgets, track ROI, and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.

✅ Collaborate with brand, campaigns, customer, and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.

✅ Work with the product marketing and content team to develop insights and contents for field events (e.g., keynote slides, panel discussion questions).

✅ Collaborate with the partner marketing team to support partner events on-ground (where necessary - e.g., booth, seminar).

✅ Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success in the region.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B marketing, with a focus on Cloud/SaaS enterprise applications. Fluency in English and German is required; proficiency in Dutch is a plus.

Required Skills:

• Proven track record in developing and executing field marketing events, webinars, and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
• Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing.
• Experience in collaboration with partner marketing is a strong plus.
• Solid capabilities in working with diverse teams to implement global and regional marketing priorities.

Preferred Skills:

• Experience in the software industry or related fields.
• Familiarity with marketing automation tools and CRM platforms.

ASSUMPTION: Candidates with a strong background in field marketing, a deep understanding of the customer/prospect journey, and experience in demand generation programs are well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in Germany)

Benefits:

• Enhanced Paid-Time-Off with an additional day for the first 5 years of service
• Life insurance
• Learning & Reading budget of up to €1,000 per year
• Free lunch on Freshworks 3x a week in the office
• 25 days of annual Paid-Time-Off (PTO)
• Company Funded Employee Assistance Program (EAP) for both you and your family
• Discounted Tax Support Services

Working Hours: Full-time, typically 40 hours per week. Flexible working hours may be available.

ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Germany. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Support Software and Helpdesk solutions.

Company Size: Freshworks has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Freshworks was founded in 2010 and has since grown into a global public company, serving over 72,000 customers worldwide.

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences.
• Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results.
• Freshworks is committed to providing equal opportunity for all and believes that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of employees, communities, and the business.

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks' focus on customer and employee experiences, along with its commitment to diversity and inclusion, creates a unique and engaging work environment for employees.

📊 Role Analysis

Career Level: Senior-level marketing role with significant responsibility for driving regional marketing strategy and execution.

Reporting Structure: This role reports to the Senior Director (International) and collaborates with various internal stakeholders, including sales, business development, and marketing teams.

Work Arrangement: This is an on-site role based in Berlin, Germany. However, some flexibility may be available for remote work.

Growth Opportunities:

• Potential to expand the role's scope and impact as Freshworks continues to grow and enter new markets.
• Opportunities to work on strategic initiatives and collaborate with cross-functional teams.
• Possibility to develop leadership skills and mentor junior team members.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Freshworks' marketing efforts in Germany and the Netherlands.

🌍 Location & Work Environment

Office Type: Freshworks' Berlin office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Neue Grünstraße 17, Hof 1, Haus 5, Berlin, Germany 10179

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a rich cultural scene, with numerous museums, galleries, and historical sites.
• Berlin is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours available to accommodate individual needs.

ASSUMPTION: Working in Freshworks' Berlin office provides an engaging and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior director and other team members
• Final interview with the regional director

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication
• Budget management and ROI tracking
• Event planning and execution
• Understanding of the customer/prospect journey

Application Tips:

• Highlight your experience in field marketing, demand generation, and event planning.
• Demonstrate your ability to work collaboratively with cross-functional teams.
• Showcase your understanding of the customer/prospect journey and how you've used this knowledge to drive marketing success in previous roles.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Field Marketing, Demand Generation, Pipeline Creation, Event Management, Digital Marketing, Collaboration, Budget Management, Data Analysis, Customer Segmentation, Value Proposition, SaaS, Cloud, B2B Marketing, Email Campaigns, Webinars, Partner Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration skills, and relevant marketing experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and event management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to marketing and a strong focus on results?
• Are you adaptable and open to change, with a willingness to learn and grow in your role?

ASSUMPTION: Candidates who align with Freshworks' company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment
• Working with a limited marketing budget and tracking ROI effectively
• Navigating the unique cultural and business landscapes of Germany and the Netherlands

ASSUMPTION: Success in this role requires strong communication, collaboration, and project management skills, as well as the ability to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Field Marketing Manager position in other organizations, but with a focus on driving pipeline growth and improving funnel conversion for Freshworks in Germany and the Netherlands.
• Compared to other field marketing roles, this position places a greater emphasis on strategic planning, cross-functional collaboration, and data-driven decision-making.
• Career progression in this role may lead to senior marketing leadership positions within Freshworks or other organizations.

ASSUMPTION: While this role shares similarities with other field marketing positions, its unique focus on driving pipeline growth and improving funnel conversion sets it apart and offers a distinct opportunity for candidates with relevant experience and skills.

📝 Sample Projects

• Developing and executing a quarterly marketing plan to drive pipeline growth and improve funnel conversion for Freshworks in Germany and the Netherlands
• Collaborating with cross-functional teams to plan and execute a major customer event, including keynote speeches, panel discussions, and breakout sessions
• Analyzing marketing campaign performance data to optimize strategies, investments, and resource allocation

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Field Marketing Manager role at Freshworks.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for field marketing in Germany and the Netherlands?
• How does this role fit into the broader marketing strategy for Freshworks in the region?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the field marketing team in Germany and the Netherlands, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your strategic thinking, and your commitment to driving marketing success for Freshworks in the region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your experience in field marketing, demand generation, and event planning.
• Prepare for your interviews by researching Freshworks' company values, work style, and marketing strategies.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.