Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Credo.AI

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (3+ years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing in-person marketing strategies aligned with sales objectives
• Planning and executing various events, including industry conferences, regional events, and partner programs
• Collaborating cross-functionally with sales and marketing teams to build event plans
• Managing marketing event budgets and tracking ROI
• Analyzing post-event data to inform future marketing programs and strategies

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with various teams to drive demand and sales growth.

📋 Key Responsibilities

✅ Develop and implement in-person marketing strategies aligned with sales objectives to drive demand and sales across targeted markets

✅ Plan and execute a variety of events, including industry conferences, regional events, and partner programs, ensuring effective pre-event engagement, onsite conversations, and follow-up from the sales team

✅ Work closely with the sales and marketing teams to build an event plan that aligns with our target account list and pipeline goals

✅ Manage the marketing event budget, ensuring optimal allocation of resources and tracking ROI on events

✅ Create and track key performance indicators (KPIs) and analyze post-event data to inform future marketing programs and strategies

✅ Manage external vendors or agencies to execute various types of events across NA and Europe

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in field or event marketing for B2B software solutions

Required Skills:

• Proven experience in field or event marketing for B2B software solutions
• Familiarity with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Notion)
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Excellent analytical skills and the ability to analyze new event opportunities to inform decision-making and strategy development
• Excellent verbal and written communication skills, with the ability to effectively engage stakeholders at all levels, especially on the leadership team
• Willingness to learn about AI

Preferred Skills:

• Familiarity with C-suite audiences, challenges, and regulatory environments
• Proven ability to develop innovative marketing programs that drive engagement and conversion

ASSUMPTION: Candidates with experience in B2B software marketing and a strong understanding of event planning and execution are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $125,000 USD per year

Benefits:

• Competitive salary and equity
• Health, dental, and vision coverage
• Ergonomic benefit to cover the costs of equipment to help staff stay healthy while working
• Unlimited PTO
• Generous parental leave
• 401(k) plan for employees (US only)

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI governance and compliance

Company Size: Small (11-50 employees), which offers a dynamic and agile work environment with opportunities for growth and impact

Founded: 2020, with a strong focus on responsible AI development and use

Company Description:

• Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure, and use AI at scale
• The company has built a pioneering platform for context-driven AI governance, AI risk assessment, and compliance to ensure compliant, fair, and auditable development and use of AI
• Credo AI has been recognized as a Fast Company Most Innovative AI company in the world in 2024, CBInsights AI 100, Technology Pioneer by the World Economic Forum, Fast Company’s Next Big Thing in Tech, and a top Intelligent App 40 by Madrona, Goldman Sachs, Microsoft, and Pitchbook

Company Specialties:

• Artificial intelligence
• Machine learning
• Deep learning
• Auditability
• AI governance
• AI audit
• PaaS and SaaS
• Digital transformation
• Explainability
• Fairness
• Compliant AI
• Trustworthy AI
• Ethical AI
• Responsible AI

Company Website: https://www.credo.ai/

ASSUMPTION: Credo AI is a well-funded startup with a strong focus on responsible AI development and use, offering a dynamic and agile work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the sales and marketing teams

Work Arrangement: Remote (US only), with the expectation of occasional in-person coworking and company-wide offsites

Growth Opportunities:

• As Credo AI continues to grow, there will be opportunities for the Field Marketing Manager to take on more responsibilities and advance their career within the marketing department
• The company's focus on responsible AI development and use may present opportunities for the Field Marketing Manager to gain expertise in AI governance and compliance

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to join a fast-growing startup in the AI governance and compliance space and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (US only), with occasional in-person coworking and company-wide offsites

Office Location(s): Palo Alto, California (Headquarters)

Geographic Context:

• Palo Alto, California is located in the heart of Silicon Valley, offering a vibrant tech industry and a diverse community
• The United States is home to a thriving tech industry and a large talent pool for marketing professionals
• Credo AI's remote work environment allows for greater flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment at Credo AI offers a high degree of flexibility and work-life balance, while also providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Event planning and execution
• Budget management and ROI tracking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight your relevant experience in field or event marketing for B2B software solutions
• Demonstrate your understanding of AI governance and compliance, and your willingness to learn more about the field
• Showcase your strong organizational, analytical, and communication skills
• Tailor your resume and cover letter to emphasize your fit for this role and Credo AI's mission

ATS Keywords: Field Marketing, Event Management, B2B Software, Marketing Automation, CRM Systems, Project Management, AI Governance, AI Compliance

ASSUMPTION: The interview process at Credo AI is designed to assess the candidate's strategic thinking, event planning and execution skills, budget management and ROI tracking, analytical skills, and communication and collaboration skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Notion)
• Event planning and management tools (e.g., Bizzabo, Eventbrite)

ASSUMPTION: The tools and technologies required for this role are standard for the field marketing and event management industries.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Responsibility

Work Style:

• Dynamic and agile
• Collaborative and team-oriented
• Data-driven and results-focused
• Committed to responsible AI development and use

Self-Assessment Questions:

• Do you have a proven track record of success in field or event marketing for B2B software solutions?
• Are you comfortable working in a dynamic and agile environment, with a high degree of autonomy and responsibility?
• Do you have strong organizational, analytical, and communication skills, and the ability to manage multiple projects simultaneously?
• Are you passionate about responsible AI development and use, and committed to Credo AI's mission?

ASSUMPTION: Credo AI values candidates who are strategic thinkers, strong organizers, and effective communicators, with a passion for responsible AI development and use.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the startup environment may require candidates to be adaptable and resilient
• The remote work environment may present challenges in terms of communication and collaboration
• The need to manage external vendors or agencies may require strong project management and vendor management skills
• The need to analyze post-event data and inform future marketing programs and strategies may require strong analytical skills and data-driven decision-making

ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational, analytical, and communication skills, as well as a willingness to adapt and learn in a dynamic and agile environment.

📈 Similar Roles Comparison

• This role is similar to other field marketing or event management roles in the B2B software industry, but with a focus on AI governance and compliance
• Unlike other roles in the field, this role requires a willingness to learn about AI governance and compliance, and to work in a dynamic and agile startup environment
• This role offers a unique opportunity for a mid-level marketing professional to join a fast-growing startup in the AI governance and compliance space and make a significant impact on the company's success

ASSUMPTION: This role is similar to other field marketing or event management roles in the B2B software industry, but with a unique focus on AI governance and compliance and a dynamic and agile startup environment.

📝 Sample Projects

• Planning and executing a regional event for Credo AI's target audience of AI practitioners and decision-makers
• Developing and implementing a strategic marketing plan to drive demand and sales for Credo AI's AI governance and compliance platform
• Managing external vendors or agencies to execute various types of events across NA and Europe

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan and execute events, develop and implement strategic marketing plans, and manage external vendors or agencies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to responsible AI development and use, and how this role contributes to that mission?
• How does the company support the growth and development of its employees, particularly in the marketing department?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
• How does the company measure the success of its field marketing and event management efforts, and how does this role contribute to that success?
• What opportunities are there for the Field Marketing Manager to take on more responsibilities and advance their career within the marketing department and the company as a whole?

ASSUMPTION: These key questions are designed to help the candidate understand the company's mission, culture, and growth opportunities, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and Credo AI's mission
• Prepare examples of your past event planning and execution successes, as well as any relevant marketing automation or CRM experience
• Be prepared to discuss your understanding of AI governance and compliance, and your willingness to learn more about the field
• Follow up with the Head of Marketing one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.