📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Freshworks
🔹 Location: Bellevue, WA & San Mateo, CA
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to enhance customer engagement and accelerate business pipeline growth
- Collaborating with sales teams, regional field marketers, and GTM stakeholders to align marketing efforts with business objectives
- Managing multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes
- Adapting to a fast-paced environment and proactively identifying new opportunities
- Leveraging partnerships and co-marketing opportunities to expand reach and engagement in SMB segments
ASSUMPTION: This role requires a customer-first mindset, strong cross-functional collaboration skills, and a deep understanding of SMB/C buyer behaviors.
📋 Key Responsibilities
✅ Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments
✅ Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact
✅ Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes
✅ Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities
✅ Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments
✅ Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results
✅ Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness
✅ Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI
✅ Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance
✅ Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in supporting field marketing-driven pipeline in a similar role for 7-10 years
Required Skills:
- Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners
- Excellent organizational and project management skills, with the ability to lead multiple initiatives effectively
Preferred Skills:
- Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets
- Ability to navigate a dynamic, high-growth environment while delivering impactful results
- Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every stage of the buyer journey
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $149,600 - $215,050 USD per year
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, with an in-office presence 3 days/week (Tuesday-Thursday)
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 5,001-10,000 employees, which means there are ample opportunities for collaboration and growth
Founded: 2010, with a history of growth and innovation in the customer experience software market
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Over 72,000 companies, including industry leaders like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software
- Freshworks is committed to providing equal opportunity for all and fostering a diverse, inclusive workplace
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the customer experience software market, with a strong focus on providing exceptional experiences for both customers and employees.
📊 Role Analysis
Career Level: Mid to Senior-level role, with the opportunity to grow and take on more responsibilities
Reporting Structure: This role reports directly to the Senior Director of Field Marketing, Americas
Work Arrangement: Hybrid, with an in-office presence 3 days/week (Tuesday-Thursday)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects that drive business growth and customer engagement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop skills, and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Bellevue, WA, and San Mateo, CA
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, CA 94403, US & 26 Hatton Garden, London, England EC1N 8BR, GB
Geographic Context:
- Bellevue, WA: A thriving city near Seattle, with a vibrant tech industry and numerous amenities
- San Mateo, CA: A city in the San Francisco Bay Area, with a diverse economy and strong job market
Work Schedule: Full-time, with an in-office presence 3 days/week (Tuesday-Thursday), allowing for flexibility and work-life balance
ASSUMPTION: The office locations offer convenient access to amenities, public transportation, and nearby attractions, creating a pleasant work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Director of Field Marketing, Americas
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Cross-functional collaboration and stakeholder management
- Project management and organizational skills
- Understanding of SMB/C buyer behaviors and market trends
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Freshworks' mission
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Freshworks' competitors and unique selling points to show your industry knowledge
ATS Keywords: Field Marketing, Customer Engagement, Pipeline Growth, Sales Partnership, Event Management, Data-Driven Insights, Funnel Acceleration, Adaptability, Agility, Stakeholder Engagement, SaaS, Technology, Conversion Rate Optimization, High-Growth Environment
ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the Freshworks team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Bizzabo, Eventbrite)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Perseverance
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Strong focus on cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Freshworks' customer-centric values?
- Describe a time when you had to adapt to a significant change in a marketing campaign or project. How did you handle it, and what was the outcome?
- Can you provide an example of a successful marketing campaign you've led or contributed to? What was your role, and what were the results?
ASSUMPTION: Freshworks values a customer-centric, collaborative, and innovative work environment, and candidates should be prepared to demonstrate their fit with these values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including sales teams, marketing teams, and business development teams
- Adapting to changes in business needs and market trends
- Ensuring consistent and high-quality execution of marketing programs across multiple locations and teams
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on sales partnership and funnel acceleration
- Freshworks' focus on customer experience and employee experience sets it apart from competitors in the customer support software market
- Career progression in this role may involve moving into a senior marketing leadership position or transitioning into a related field, such as product marketing or demand generation
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, and candidates should be prepared to leverage their skills and experience to make a significant impact.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to engage and convert SMB/Commercial buyers in a specific vertical
- Managing a large-scale event, such as a user conference or industry tradeshow, to drive brand awareness and generate leads
- Analyzing marketing funnel performance data to identify bottlenecks and optimize conversion rates at each stage of the buyer journey
ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Field Marketing Manager may be responsible for and the skills required to succeed in the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Freshworks, and how will my work impact the company's overall growth?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Freshworks support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Freshworks approach work-life balance, and what resources are available to support employees' well-being and personal growth?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, using the ATS keywords provided
- Write a compelling cover letter that demonstrates your understanding of the role and Freshworks' mission
- Prepare examples of successful marketing campaigns you've led or contributed to, showcasing your strategic thinking and execution skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
