📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Freshworks
🔹 Location: Denver Metro Area, San Mateo
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing targeted marketing initiatives to enhance customer engagement and accelerate business pipeline growth
- Collaborating with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives
- Managing campaigns, events, and partnerships to attract and convert SMB/Commercial buyers
- Working in a fast-paced environment, adjusting strategies as business needs evolve, and proactively identifying new opportunities
ASSUMPTION: This role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills.
📋 Key Responsibilities
✅ Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments
✅ Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact
✅ Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes
✅ Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities
✅ Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments
✅ Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results
✅ Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness
✅ Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI
✅ Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance
✅ Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives
ASSUMPTION: This role requires exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners, as well as excellent organizational and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in supporting field marketing-driven pipeline in a similar role for 7-10 years
Required Skills:
- Proven experience in field marketing with a focus on supporting pipeline growth
- Strong organizational and project management skills
- Ability to lead multiple initiatives effectively
- Excellent cross-functional collaboration and stakeholder engagement skills
- Deep understanding of SMB/C buyer behaviors
Preferred Skills:
- Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets
- Ability to navigate a dynamic, high-growth environment while delivering impactful results
- Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every stage of the buyer journey
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing funnel optimization and customer engagement strategies.
💰 Compensation & Benefits
Salary Range: $136,200 - $195,730 USD per year (based on experience and market demand)
Benefits:
- Multiple options for dental, medical, vision, disability, and life insurances
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Denver Metro Area and San Mateo. The actual base pay is dependent upon various job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software, Helpdesk, Web 2.0, SaaS, and Support Ticket Systems
Company Size: 5,001-10,000 employees (Global), with a significant presence in the Denver Metro Area and San Mateo
Founded: 2010, with headquarters in San Mateo, California
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
- Over 72,000 companies, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experiences. They offer a comprehensive suite of services and have a significant global presence.
📊 Role Analysis
Career Level: Mid to Senior-level marketing role, with a focus on field marketing and pipeline growth
Reporting Structure: This role reports directly to the Head of Americas Field Marketing and works closely with sales teams, regional field marketers, and GTM stakeholders
Work Arrangement: Hybrid, with 3 days/week in-office (Tuesdays-Thursdays) and the remaining days working remotely
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within the organization as the company continues to grow
- Opportunity to work on high-impact projects and initiatives that drive business growth
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with an in-office presence required 3 days/week (Tuesdays-Thursdays)
Office Location(s): Denver Metro Area and San Mateo
Geographic Context:
- The Denver Metro Area offers a vibrant urban environment with a high quality of life, a strong job market, and numerous cultural attractions
- San Mateo is located in the San Francisco Bay Area, providing access to a diverse range of industries, a thriving tech scene, and a multicultural community
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- In-depth interviews with key stakeholders, focusing on both technical skills and cultural fit
- Final round interviews, potentially including a case study or presentation
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Project management and organizational skills
- Understanding of SMB/C buyer behaviors and market trends
- Alignment with Freshworks' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the role's responsibilities and the company's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a dynamic environment
- Research Freshworks' competitors and industry trends to showcase your knowledge and enthusiasm for the role
ATS Keywords: Field Marketing, Customer Engagement, Pipeline Growth, Project Management, Cross-Functional Collaboration, Event Management, Data-Driven Insights, Sales Partnership, Adaptability, Agility, Funnel Acceleration, Innovation, Stakeholder Engagement, SaaS, Conversion Rate Optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Eventbrite, Cvent)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers first in everything we do
- Proactive: Take initiative and be accountable for driving results
- Inclusive: Foster a diverse and inclusive environment where everyone feels valued and respected
- Collaborative: Work together to achieve common goals and celebrate our collective successes
- Transparent: Communicate openly and honestly, and encourage feedback and ideas from everyone
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management
- Data-driven, with a focus on leveraging insights and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline growth and enhancing customer engagement in a field marketing role?
- Are you comfortable working in a fast-paced, dynamic environment and adjusting strategies as business needs evolve?
- Do you thrive in a collaborative, cross-functional setting and excel at stakeholder engagement and management?
ASSUMPTION: Freshworks values candidates who are proactive, customer-centric, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously, requiring strong organizational and project management skills
- Navigating a dynamic, high-growth environment, with the need to adapt to changing business needs and priorities
- Balancing the demands of in-office collaboration with remote work, requiring strong time management and communication skills
- Working with diverse stakeholders, including sales teams, regional field marketers, and GTM stakeholders, requiring exceptional collaboration and communication skills
ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that require strong organizational, project management, and collaboration skills.
📈 Similar Roles Comparison
- Field Marketing Manager (SMB/Commercial Segment) vs. Field Marketing Manager (Enterprise Segment):
- Focus on SMB/C buyer behaviors and market trends vs. enterprise-level customer engagement strategies
- Collaboration with SMB/Commercial sales teams vs. enterprise-level sales teams
- Targeted marketing initiatives tailored to SMB/C buyers vs. enterprise-level customers
- Field Marketing Manager (SMB/Commercial Segment) vs. Demand Generation Manager:
- Focus on field marketing-driven pipeline growth vs. top-of-the-funnel awareness and lead generation
- Collaboration with sales teams to support demand driving efforts vs. working closely with marketing teams to develop and execute campaigns
- Management of campaigns, events, and partnerships vs. creation and optimization of digital marketing content
- Field Marketing Manager (SMB/Commercial Segment) vs. Marketing Manager (Product Marketing):
- Focus on customer engagement and pipeline growth vs. product positioning, messaging, and go-to-market strategy
- Collaboration with sales teams to support demand driving efforts vs. working closely with product teams to develop and launch new products
- Management of campaigns, events, and partnerships vs. creation and optimization of product marketing content
ASSUMPTION: While this role shares some similarities with other marketing roles, it is distinct in its focus on field marketing-driven pipeline growth and customer engagement strategies for SMB/C buyers.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to engage and convert high-potential SMB/C accounts
- Planning and managing a virtual event for SMB/C buyers, featuring keynote speakers, breakout sessions, and networking opportunities
- Collaborating with sales teams to identify high-potential accounts and tailor marketing initiatives for maximum impact
- Analyzing campaign performance data to optimize funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on customer engagement, pipeline growth, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the SMB/Commercial pipeline and the key challenges facing the sales teams?
- How does the company support the growth and development of its field marketing team members?
- What are the most pressing business priorities for the Americas Field Marketing team in the next 6-12 months?
- How does the company measure the success of field marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing between the Americas Field Marketing team and other regional or global marketing teams?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's priorities, and the opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of SMB/C buyer behaviors and marketing funnel optimization strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a dynamic environment
- Research Freshworks' competitors and industry trends to showcase your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
