Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: SecurityScorecard

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (U.S.)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing programs to drive brand awareness and pipeline growth
• Collaborating with sales teams and channel partners to align marketing efforts with regional goals
• Managing integrated regional marketing plans using content, digital marketing, PR, and partner co-marketing initiatives
• Ensuring high ROI on events and campaigns by tracking KPIs and optimizing strategies
• Leveraging Salesforce and other marketing tools to track lead progression, campaign performance, and attribution metrics

ASSUMPTION: This role requires a strategic and results-driven individual with a strong background in B2B software marketing and a proven track record of driving high-impact go-to-market initiatives.

📋 Key Responsibilities

✅ Own and execute regional marketing programs including industry events, trade shows, executive roundtables, and virtual events that drive brand awareness and pipeline growth

✅ Develop and manage integrated regional marketing plans, leveraging content, digital marketing, PR, and partner co-marketing initiatives to create multi-touch engagement

✅ Ensure high ROI on events and campaigns by tracking key performance indicators (KPIs), analyzing data, and optimizing strategies based on insights

✅ Support sales teams by aligning marketing programs with regional pipeline goals, enabling sales teams with targeted messaging, and facilitating follow-up strategies

✅ Leverage Salesforce and other marketing tools to track lead progression, campaign performance, and attribution metrics for continuous improvement

✅ Actively collaborate with channel partners to execute joint marketing programs that drive partner engagement and channel pipeline acceleration

✅ Identify opportunities for localization and personalization to ensure that marketing efforts resonate with regional audiences and key accounts

ASSUMPTION: The ideal candidate will have experience working with tools like Salesforce, Jira, ClickUp, Coupa, Canva, Zuddl, and other marketing and project management tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing and/or Business

Experience: 5+ years of experience in marketing business-to-business software solutions

Required Skills:

• Proven experience in field marketing, event management, and campaign optimization
• Strong data analysis skills and ability to draw insights from data to optimize strategies
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Familiarity with Salesforce and other marketing tools

Preferred Skills:

• Enterprise security experience
• Experience working with channel partners
• Fluency in multiple languages (a plus)

ASSUMPTION: While enterprise security experience is strongly preferred, candidates with a strong background in B2B software marketing and a willingness to learn the enterprise security landscape will also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 (base plus bonus) per year. Actual compensation for the position is based on a variety of factors, including affordability, skills, qualifications and experience, and may vary from the range.

Benefits:

• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursements
• Stock options
• Equity

Working Hours: Full-time, with occasional travel to key industry and regional events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Data Security Software Products. SecurityScorecard is the global leader in cybersecurity ratings, response, and resilience, with more than 12 million companies continuously rated.

Company Size: Medium (501-1,000 employees). SecurityScorecard offers the benefits of a mid-sized company, with the resources and opportunities of a larger organization, but with a more intimate and collaborative work environment.

Founded: 2013. SecurityScorecard was founded by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, with a mission to make the world a safer place by transforming the way companies understand, improve, and communicate cybersecurity risk.

Company Description:

• Funded by world-class investors, including Evolution Equity Partners, Silver Lake Partners, Sequoia Capital, GV, Riverwood Capital, and others
• Used by over 25,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight
• Listed as a free cyber tool and service by the U.S. Cybersecurity & Infrastructure Security Agency (CISA)

Company Specialties:

• Third-party security
• Risk management
• Vendor risk management
• Security ratings
• Cybersecurity
• Security assessments
• Attack surface intelligence

Company Website: securityscorecard.com

ASSUMPTION: SecurityScorecard is a well-funded, rapidly growing company with a strong focus on innovation and customer success. The company's mission and values make it an attractive place to work for individuals passionate about cybersecurity and making a positive impact on the world.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to take on a strategic and impactful role in a growing company.

Reporting Structure: This role reports to the Senior Manager, Field Marketing, and works closely with the North American sales team, Channel Partners, Partner Marketing, PR, and digital marketing teams.

Work Arrangement: Remote (U.S.) with occasional travel to key industry and regional events.

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Access to training and development opportunities to enhance skills and advance career growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success and advance their career in the process.

🌍 Location & Work Environment

Office Type: Remote (U.S.)

Office Location(s): N/A (Remote)

Geographic Context:

• The United States has a large and established tech industry, with a strong focus on innovation and growth
• The remote work arrangement offers flexibility and the ability to work from anywhere in the U.S.
• SecurityScorecard has a global presence, with offices in New York, NY, and remote employees worldwide

Work Schedule: Full-time, with occasional travel to key industry and regional events. The work schedule is flexible and designed to accommodate the needs of remote workers.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the ability to balance work and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral interview with the hiring manager and/or other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with regional marketing programs and event management
• Ability to work effectively with cross-functional teams
• Data analysis skills and ability to draw insights from data

Application Tips:

• Highlight relevant experience and achievements in regional marketing, event management, and campaign optimization
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral interview questions that focus on your experience and skills

ATS Keywords: Field Marketing, Regional Marketing, Event Management, Sales Support, Data Analysis, Campaign Optimization, Salesforce, Digital Marketing, PR, Partner Marketing, Lead Tracking, Content Development, Collaboration, Localization, Personalization, Performance Metrics

ASSUMPTION: The interview process at SecurityScorecard is designed to assess the candidate's skills, experience, and cultural fit for the role and the company. The process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Canva
• Zuddl
• Jira
• ClickUp
• Coupa

ASSUMPTION: The tools and technologies listed are the primary tools used by the marketing team at SecurityScorecard. The ideal candidate will have experience with these tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Remote-friendly and flexible work arrangements
• Data-driven decision-making and continuous improvement
• Cross-functional collaboration and teamwork
• Results-oriented and focused on driving business impact

Self-Assessment Questions:

• Do you have experience working remotely and managing regional marketing programs?
• Are you comfortable using data to inform decision-making and optimize strategies?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: SecurityScorecard values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. The ideal candidate will be comfortable working remotely, using data to inform decision-making, and collaborating effectively with cross-functional teams.

⚠️ Potential Challenges

• The role requires occasional travel to key industry and regional events
• The work may involve tight deadlines and high-pressure situations
• The role requires a high degree of self-motivation and independence, as well as the ability to work effectively in a remote environment
• The role may require working with diverse stakeholders, including sales teams, channel partners, and other internal teams

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and career advancement. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to thrive in a remote work setting.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Marketing Manager: Field Marketing Managers focus on regional marketing programs and event management, while Marketing Managers may have a broader scope of responsibilities, including digital marketing, content development, and brand management
• Industry-specific context: SecurityScorecard operates in the data security software products industry, which is a dynamic and rapidly growing field with a strong focus on innovation and customer success
• Career path comparison: Field Marketing Managers may progress to senior marketing roles, such as Senior Marketing Manager or Vice President of Marketing, or transition to leadership roles within the sales or business development organizations

ASSUMPTION: The role of Field Marketing Manager is a strategic and impactful role that offers significant opportunities for growth and career advancement. The ideal candidate will have experience in field marketing and be looking to take on a challenging and rewarding role in a growing company.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and pipeline growth in a specific geographic area
• Collaborating with channel partners to execute joint marketing programs that drive partner engagement and channel pipeline acceleration
• Analyzing campaign performance data to optimize strategies and improve ROI

ASSUMPTION: The sample projects listed are representative of the types of projects that a Field Marketing Manager at SecurityScorecard might work on. The specific projects may vary depending on the candidate's qualifications, the company's priorities, and the market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the company support work-life balance for remote employees?
• Can you describe the company's approach to diversity, equity, and inclusion?
• How does the company measure the success of its marketing programs, and how does this role contribute to those metrics?
• What opportunities are there for professional development and career growth within the company?

ASSUMPTION: The key questions listed are designed to help the candidate understand the company's culture, values, and growth plans, as well as the specific requirements and expectations of the role. The ideal candidate will be proactive and inquisitive, asking thoughtful questions to demonstrate their interest and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your experience and skills in regional marketing, event management, and campaign optimization
• Research SecurityScorecard and the data security software products industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.