📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Samsara
🔹 Location: Remote - Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth in Mexico through strategic marketing initiatives
- Planning and executing field marketing programs and events
- Creating compelling, customer-focused content for demand generation
- Representing the brand at key events and managing event budgets
- Collaborating with cross-functional teams to meet pipeline generation goals
ASSUMPTION: This role requires a strong foundation in event execution and project management, complemented by experience in content development and a deep understanding of B2B marketing.
📋 Key Responsibilities
✅ Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.
✅ Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.
✅ Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.
✅ Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.
✅ Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.
✅ Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging.
✅ Develop a variety of marketing assets—including one-pagers, reports, guides, videos, and ebooks—that effectively communicate the value of our solutions and elevate brand presence.
✅ Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.
✅ Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
ASSUMPTION: This role requires strong project management, communication, and interpersonal skills, as well as the ability to work independently and take initiative.
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of experience in field marketing or event marketing, with a proven ability to manage end-to-end event execution and contribute to broader go-to-market strategies.
Required Skills:
- Excellent time management and prioritization skills
- Proficient in using data and analytics to assess the performance and impact of content and marketing programs
- Self-starter with a proactive mindset—able to work independently, take initiative, and contribute strategic ideas that align with marketing goals
- Exceptional communication and interpersonal skills, with strong organizational and project management capabilities
- Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively
- Willingness to travel up to 30% for events and on-site activations
Preferred Skills:
- Is based in or near Mexico City
- Passion for experimentation, measurement, and optimization to drive ROI continuously
- Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
- Good understanding of B2B sales processes and customer journeys
- Expertise in B2B marketing tech stacks, including Salesforce, tableau, and splash
ASSUMPTION: The ideal candidate will have a strong background in field marketing and event management, with a proven track record of driving growth and engagement through strategic initiatives.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Field Marketing Manager with 4+ years of experience in Mexico)
Benefits:
- Health Benefits
- Remote and Flexible Working
- Samsara for Good Charity Fund
Working Hours: Full-time (40 hours per week) with up to 30% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level in Mexico. Actual compensation may vary based on qualifications, skills, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Samsara operates in the Software Development industry, focusing on the Connected Operations™ Cloud platform that enables organizations to harness IoT data for actionable insights and improved operations.
Company Size: Samsara has 1,001-5,000 employees, which means the company is large enough to offer numerous opportunities for growth and collaboration but still agile enough to maintain a startup-like culture.
Founded: Samsara was founded in 2015 and has since grown to become a publicly traded company, serving tens of thousands of customers across North America and Europe.
Company Description:
- Samsara is the pioneer of the Connected Operations™ Cloud, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
- The company’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
- Samsara serves the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and public sector.
Company Specialties:
- Internet of Things (IoT) data management
- Connected Operations™ Cloud platform
- Actionable insights and analytics
- Improved operational efficiency and sustainability
Company Website: http://www.samsara.com
ASSUMPTION: Samsara is a well-established company with a strong focus on innovation and growth, making it an attractive place for ambitious professionals looking to make a significant impact in their careers.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a solid foundation in field marketing and event management, as well as experience in content development and B2B marketing.
Reporting Structure: The Field Marketing Manager will report directly to the Regional Marketing Manager and collaborate closely with central and regional marketing teams, as well as cross-functional partners.
Work Arrangement: This is a remote position with travel up to 30% national and international travel required.
Growth Opportunities:
- Proven success in this role may lead to opportunities for advancement within the marketing department or other areas of the organization.
- The company’s rapid growth and expansion provide numerous opportunities for career development and progression.
- Samsara’s culture encourages rapid career development and experimentation, with countless opportunities to master your craft in a hyper-growth environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company’s success and advance their career in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (with travel up to 30%)
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and manufacturing.
Work Schedule: Full-time (40 hours per week) with up to 30% travel required
ASSUMPTION: Working remotely with occasional travel allows for a flexible work-life balance, while still providing the opportunity to collaborate and build relationships with colleagues and customers in person.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- Behavioral and situational interview
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with Samsara’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with event planning, content development, and data analysis during the interview.
- Showcase your understanding of Samsara’s mission and how your skills and experience align with the company’s goals.
- Prepare examples of successful event campaigns you’ve managed and the impact they had on business outcomes.
ATS Keywords: Field Marketing, Event Marketing, Project Management, Content Development, B2B Marketing, Data Analysis, Strategic Thinking, Communication, Interpersonal Skills, Time Management, Customer Success, Growth Mindset, Inclusivity, Team Collaboration
ASSUMPTION: Samsara uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Splash
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful in performing the job effectively.
👔 Cultural Fit Considerations
Company Values:
- Focus on Customer Success
- Build for the Long Term
- Adopt a Growth Mindset
- Be Inclusive
- Win as a Team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you approach setting and achieving long-term goals?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines effectively?
- How do you ensure that your communication is clear, concise, and tailored to your audience?
- How do you build and maintain strong relationships with customers and partners?
ASSUMPTION: Samsara places a strong emphasis on cultural fit and values alignment. Candidates who can demonstrate a strong fit with the company’s values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Occasional travel requirements (up to 30%)
- Working remotely and maintaining a healthy work-life balance
- Keeping up with industry trends and best practices in field marketing and event management
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: Field Marketing Managers typically have a broader scope, focusing on strategy and execution, while Event Managers may have a more narrow focus on event planning and logistics.
- Industry-specific context: Samsara operates in the Software Development industry, focusing on the Connected Operations™ Cloud platform. This role may differ from similar roles in other industries, such as retail or hospitality.
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions, such as Marketing Manager or Director of Marketing, or provide an opportunity to transition into a related field, such as sales or product management.
ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Planning and executing a successful customer conference, including speaker selection, logistics, and promotional materials
- Developing a targeted email campaign to drive registration for an upcoming webinar or event
- Creating a comprehensive event report, including key metrics, ROI analysis, and actionable recommendations for future events
ASSUMPTION: These sample projects provide a sense of the types of initiatives a Field Marketing Manager might work on, but the specific projects may vary depending on the company’s needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Samsara’s expansion in Mexico?
- What opportunities are there for growth and development within the marketing department or other areas of the organization?
- How does Samsara support work-life balance for remote employees?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful event campaigns you’ve managed and the impact they had on business outcomes.
- Research Samsara’s mission and values to ensure your alignment with the company’s goals and culture.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
