📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Cornerstone
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns to drive growth and retention
- Collaborating with key stakeholders to create targeted account programs
- Measuring and analyzing campaign impact on sales pipeline
- Working closely with sales enablement, product marketing, and field marketing teams
ASSUMPTION: This role requires a creative and driven individual who can think outside the box and bring fresh ideas to marketing campaigns.
📋 Key Responsibilities
✅ Partner with key stakeholders to plan and execute impactful multi-channel campaigns to drive growth and retention in our North America client base
✅ Gather input from Account Management leadership and create targeted account programs that align to the overall demand generation strategy.
✅ Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
✅ Work directly with sales enablement, product marketing, and field marketing to ensure campaigns support marketing and sales goals.
✅ Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.
✅ Work closely with our BDR and AM teams to tailor the broad marketing messaging for “one-to-few” outreach programs.
ASSUMPTION: This role requires strong project management skills and the ability to work independently against deadlines in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience creating marketing campaigns
Required Skills:
- Proven experience writing concise and impactful email communications
- Collaborative personality willing to work with key leaders to achieve business goals
- Strong project and program management skills
- Creative mind that thrives on ways to inspire and engage customers
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
- Consideration for privacy and security obligations
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
ASSUMPTION: While not required, experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $76,500 - $122,400 USD (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles. Benefits may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Cornerstone is a leading provider of cloud-based learning and human capital management software. They serve over 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages.
Company Size: Cornerstone has 11-50 employees, which means applicants can expect a close-knit, collaborative work environment with ample opportunities for growth and impact.
Founded: 2016
Company Description:
- Cornerstone powers the potential of organizations and their people to thrive in a changing world.
- Their platform, Cornerstone Galaxy, helps organizations identify skills gaps, retain and engage top talent, and provide multimodal learning experiences.
- Cornerstone is dedicated to inspiring excellence and pushing boundaries in everything they do.
Company Specialties:
- Learning and Online Education
Company Website: www.cornerstoneondemand.com
ASSUMPTION: Cornerstone's focus on learning and development makes it an ideal fit for candidates passionate about education and personal growth.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in field marketing and demand generation.
Reporting Structure: The Field Marketing Manager will report directly to the Senior Director of Demand Generation.
Work Arrangement: This role is remote and can be performed from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Opportunities to work on diverse campaigns and gain experience in various marketing channels
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: Given Cornerstone's commitment to employee growth and development, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work)
Geographic Context:
- The United States has a diverse range of cultures, climates, and time zones, allowing for flexibility in work arrangements
- Remote work allows for a better work-life balance and the ability to work from anywhere
- Cornerstone's remote work policy may require occasional travel for meetings or events
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: While this role is remote, candidates should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director of demand generation
- Background check and offer
Key Assessment Areas:
- Campaign strategy and planning
- Email marketing and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Cornerstone's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
- Provide specific examples of successful marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of Cornerstone's mission and values in your application materials
ATS Keywords: Marketing Campaigns, Email Communications, Project Management, Program Management, Collaboration, Creativity, Diversity, Privacy, Security
ASSUMPTION: Cornerstone uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Experience with marketing automation tools and CRM systems is preferred but not required. Cornerstone may provide training on their preferred tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Spark Greatness
- Shatter Boundaries
- Share Success
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and data-focused
Self-Assessment Questions:
- How do you align with Cornerstone's values of sparking greatness, shattering boundaries, and sharing success?
- How comfortable are you working in a remote, collaborative environment?
- How do you approach project management and ensuring campaigns are delivered on time and within budget?
ASSUMPTION: Cornerstone places a strong emphasis on cultural fit and values-driven decision-making. Applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working remotely and maintaining productivity without direct supervision
- Adapting to a dynamic and fast-paced work environment
- Collaborating with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on field marketing and demand generation, requiring a more strategic and targeted approach to campaign planning
- Cornerstone's focus on learning and development sets it apart from other companies in the e-learning industry
- This role offers opportunities for career growth and advancement within the marketing department
ASSUMPTION: Applicants should research Cornerstone's unique value proposition and how it differentiates the company from its competitors.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive client retention and upselling
- Creating targeted account programs to align with the overall demand generation strategy
- Measuring and analyzing campaign impact on sales pipeline and making data-driven optimizations
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and provide a sense of the day-to-day tasks involved in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cornerstone?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Cornerstone support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Cornerstone foster a culture of diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
- Prepare for interviews by researching Cornerstone's mission, values, and unique selling points
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
