📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Sprout Social
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Enterprise accounts
- Collaborating with sales and marketing teams to create integrated campaigns
- Managing in-person events and conducting site inspections
- Analyzing campaign performance and optimizing efforts using KPIs
- Working cross-functionally to align messaging and content with specific accounts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop localized field marketing plans for North America’s Strategic Enterprise accounts
✅ Lead the creation, strategy, execution, and optimization of campaigns across multiple channels
✅ Monitor campaign performance, analyze results, and optimize efforts using key performance indicators (KPIs)
✅ Work closely with sales, content and campaign managers, and product teams to align messaging and create targeted content
✅ Partner closely with sales and BDRs to create a cohesive outbound strategy with aligned ownership of programs, KPIs, and pipeline goals
✅ Collaborate effectively with the Marketing and Sales teams to ensure successful events and on-brand experiences
✅ Travel to events to oversee on-site execution and conduct site inspections as needed
ASSUMPION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in B2B field marketing, demand generation, or integrated campaign roles
Required Skills:
- Proven experience in Account Based Marketing for the Enterprise B2B space
- Demonstrated ability to achieve results working cross-functionally with a pipeline and revenue-focused point of view
- Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output
- Ability to work independently, as part of a team, and as a leader
Preferred Skills:
- Familiarity with ABM tools like 6sense, Marketo automation workflows, and Account, Contact, and Opportunity insights via Salesforce
- Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
- Prior experience running executive meetings and executive engagements
ASSUMPTION: The ideal candidate will have a strong understanding of the Enterprise B2B space and experience working with sales teams to drive revenue growth.
💰 Compensation & Benefits
Salary Range: $103,200 (min) - $170,280 (max) USD annually
Benefits:
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like flexible paid time off and parental leave program
- High-quality and well-maintained equipment
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
- Corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Working Hours: Full-time (40 hours/week)
ASSUMPION: The salary range provided is based on market data for similar roles in the United States. The actual salary may vary based on individual qualifications, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics software
Company Size: 1,001-5,000 employees. As a mid-sized company, Sprout Social offers a mix of startup agility and enterprise stability, providing opportunities for growth and impact.
Founded: 2010, with a focus on empowering brands to deliver smarter, faster business impact from social.
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Its intuitive platform puts powerful social data into the hands of more than 30,000 brands to deliver smarter, faster business impact
- The company offers a full suite of social media management solutions, including comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other digital platforms
- Engagement, Analytics, and Social Media ROI
- Marketing and Team Collaboration
- Social Listening and Publishing
Company Website: sproutsocial.com
ASSUMPTION: Sprout Social's focus on social media management and analytics makes it an attractive option for marketing professionals looking to specialize in this area or gain experience in a growing industry.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: The Field Marketing Manager will report directly to the Director of Field Marketing and work closely with various teams, including sales, marketing, and product
Work Arrangement: Remote OK, with the flexibility to work from home or in one of Sprout Social's state-of-the-art offices in Chicago or Seattle
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing organization
- possibility to expand the role's scope and impact as the company grows and enters new markets
- Chance to gain experience in a fast-growing industry and work with a diverse range of enterprise clients
ASSUMPTION: The Field Marketing Manager role offers a unique opportunity to work at the intersection of marketing, sales, and product, providing a well-rounded experience and exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago and Seattle, with remote work options available
Office Location(s): 131 South Dearborn Street, Suite 700, Chicago, Illinois 60603, US; 800 5th Ave, Ste 1500, Seattle, Washington 98104, US
Geographic Context:
- Chicago: A major city in the Midwest, known for its vibrant culture, diverse neighborhoods, and rich history
- Seattle: A coastal city in the Pacific Northwest, known for its natural beauty, tech industry, and progressive culture
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager and/or team members
- Final interview with the Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Campaign management and execution experience
- Collaboration and communication skills
- Understanding of the Enterprise B2B space and sales processes
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Sprout Social's products, clients, and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your experience with Account Based Marketing and enterprise-level campaigns
ATS Keywords: B2B Field Marketing, Demand Generation, Integrated Campaigns, Account Based Marketing, Cross-Functional Collaboration, Campaign Performance Analysis, Event Management, Sales Strategy Alignment, Data-Driven Approach, Content Creation, Pipeline Development, Market Research, Martech Tools Familiarity, Executive Engagements, Lead Nurturing, Growth Acceleration
ASSUMPTION: Sprout Social uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Event management software (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Sprout Social provides training and resources to help employees develop the necessary skills and knowledge.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data-Driven
- Innovative
- Collaborative
- Growth Mindset
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on measuring and optimizing performance
- Customer-focused, with a commitment to delivering exceptional experiences and outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are comfortable working with tight deadlines and changing priorities?
- Are you skilled in collaborating with cross-functional teams and managing multiple projects simultaneously?
- Do you have a strong understanding of the Enterprise B2B space and experience working with sales teams?
- Are you comfortable using data and analytics to inform decision-making and optimize performance?
ASSUMPTION: Sprout Social values candidates who are proactive, adaptable, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced environment with changing priorities and tight deadlines
- Collaborating effectively with cross-functional teams, including sales, marketing, and product
- Keeping up with industry trends and best practices in social media management and analytics
- Traveling to events and conducting site inspections as needed
ASSUMPTION: The Field Marketing Manager role can be challenging at times, but it also offers significant opportunities for growth, impact, and career advancement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on Account Based Marketing (ABM) strategies and tactics for enterprise-level clients
- The role requires a strong understanding of sales processes and the ability to collaborate effectively with sales teams
- Compared to other marketing roles, this position offers a unique blend of strategic planning, campaign execution, and event management responsibilities
ASSUMPTION: The Field Marketing Manager role at Sprout Social is distinct from other marketing positions due to its focus on ABM, enterprise-level clients, and cross-functional collaboration with sales teams.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a specific enterprise client, including personalized content, digital outreach, and event planning
- Conducting market research and analysis to identify trends and opportunities in the enterprise social media management space
- Creating and optimizing a lead nurturing program to engage existing prospects and drive pipeline growth for the business
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Field Marketing Manager may undertake to drive results and impact for Sprout Social and its clients.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization?
- How does the Field Marketing Manager role collaborate with other teams, such as sales and product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprout Social support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Sprout Social's products, clients, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
